Amazon suspended your listing after defective-product complaints? We review customer reports, returns, batch records and testing, then build the appeal around what happened and the changes you made.
Founder-led review. Most first replies within about an hour.
Last verified as of .
Founder-led enforcement expertise backed by executive leadership and specialist teams in Seller Central.
Founder, ASA Compliance Group · International speaker on Amazon enforcement and reinstatement
When your Amazon account or listings are suspended, every moment counts, and genuine expertise matters. Or Shamosh, founder of ASA Compliance Group, has spent over 10 years mastering the complexities of Amazon’s policies, compliance guidelines, and seller reinstatements. His LL.B. background informs how he reads Performance Notifications and frames compliance strategy; complex matters still run through ASA Compliance Group’s in-house legal department and outside counsel when required. He has led work across 5,500+ cases. His work spans seller account suspensions, listing appeals and compliance cases.
Or regularly shares his knowledge at seller conferences and webinars worldwide, including Prague March 2025, Sofia April 2025 and April 2026, Warsaw May 2026, with an upcoming UK appearance in October 2026. See conference appearances, explore seller webinars, read the restricted keywords guide, or see client stories in Testimonials.
AmazonSellersAppeal is operated by ASA Compliance Group, with dedicated appeal, legal, IP, and compliance teams in Seller Central. Michael Gourin and Smadar Popovski, alongside Or, lead intake and case operations; specialist staff join when your Performance Notification requires it.
Or Shamosh · Founder & CEO
Chief Commercial Officer
Product, marketing, partner channels, case intake & service structure
Owns product positioning, marketing, partner channels, and intake so sellers enter the right service path with clear scope and the right facts.
Chief Operating Officer
Appeal execution, Seller Central operations & case sequencing
Runs Performance Notification review, POA execution, Seller Central follow-ups, and escalations with disciplined sequencing.
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The complaint text usually distinguishes these better than any internal record does, because it describes what happened rather than what should have.
Dead on arrival, or non-functional on first use. The cleanest signal to investigate, because the failure is unambiguous and usually reproducible if you have the right unit.
Get returned units rather than pulling fresh stock. A unit from the complained-about lot is evidence; a unit from current stock is a different sample answering a different question.
The hardest to test, because the failure needs time or cycles to appear and a bench test rarely reproduces it. This is where a passing sample misleads most reliably.
The product is complete and does not fit, or is incomplete and cannot be used. Often this is not a manufacturing problem at all: the listing created an expectation the product was never going to meet.
Where the product conforms and the page describes it wrongly, the correction is to the page, and the issue is incorrect detail page. Correcting content is only legitimate here when the product itself is genuinely conforming.
The product left intact and arrived broken. Test the packaging against the route rather than the product against the specification, and look at the damage pattern: consistent damage in one place is a packaging finding, scattered damage is a handling one.
Where units arrive intact but visibly handled, the complaint may be about condition rather than function, which is used sold as new and a different file.
Complaints cluster on one production run, one supplier change, or one inbound date. This is the most tractable finding available, because it bounds the population precisely and makes containment provable.
It only appears if the complaint data is mapped against lot, supplier, production and inbound dates. Complaint volume alone hides it, which is one more reason a rate is the wrong thing to argue about. Where the complaints turn out to describe a different product entirely, the issue is wrong item complaints.
AmazonSellersAppeal by Or Shamosh reviews your defective product complaint notice and evidence, then manages your case in Seller Central.
We review customer complaints, returns and batch records to identify the reported fault and affected products.
We organize relevant test results and quality records, then document the cause, stock controls and completed corrective actions.
We prepare and manage the Seller Central appeal, answer additional evidence requests and handle revisions and follow-ups.
Strategy, evidence, appeal writing, submissions and unlimited follow-ups and revisions within the agreed case scope.
Amazon seller enforcement is our daily work. Amazon Sellers Appeal has handled account, listing and compliance cases across global marketplaces.
* Historical results across ASA Compliance Group-managed enforcement cases. Last verified as of .
Real names and quotes from clients we’ve helped through reinstatement. Every case has its own timeline and details.
Other firms failed
“One of the greatest messages an Amazon seller can receive! I tried 2 other firms that both failed miserably and wasted about 5-6 weeks. Or fixed it in < 48hrs.”
Suspended 6 weeks, then deactivated
“My account had been suspended for more than 6 weeks with 4 failed attempts. Then it was completely deactivated. I hired Or Shamosh and within 3 days it was reactivated. Add me to that recommendation list.”
Reactivated in 24 hours
“Or was the only one who offered a solution to resolve everything without removing all the products from Amazon warehouses. In less than 24 hours after the appeal, my account was reactivated with all products available for sale.”
Account suspended
“My Amazon seller account was suspended and then a miracle. I paid Mr Or Shamosh who got me back on, so quick only 5 days later I was back!! I highly recommend him. He is brilliant, honest and genuine.”
Pesticide listing
“HUGE shoutout to Or Shamosh for his help with my PESTICIDE suspension. I fought them myself for a month with no results. Reached out on Friday. My listings were live again earlier TODAY. LESS THAN A DAY!”
Listing complaints
“Shout out to Or Shamosh for helping me get one of my listings back online after it got taken down due to customer complaints! Thanks buddy.”
Hijacker removed
“I had a hijacker who really didn't want to leave. When Or sent me his organized method and we acted together, he dropped off my listing after a week and a half. I highly recommend him.”
Product reinstated
“After a month of ongoing work, the product was finally reinstated. Or was available at any moment, a precise professional, and courteous.”
Hijacker resolved
“A hijacker lowered my price by 40%. I turned to Or Shamosh who guided me through this process. Another week went by and the issue was resolved. Amazing service, patience, and he was available at all times.”
Listing policy
“A magician! I highly recommend Or for anyone who needs help with Amazon policy and listing reinstatement. He is patient, attentive, meticulous, and most importantly, professional and fast!”
Patent dispute
“A competitor wrongly accused me of patent infringement. Or Shamosh helped me fix this problem very quickly and professionally! I'm more than happy with his service and communication.”
“Shamosh is a true professional and WIZARD! Very kind, super responsive, and extra helpful. He literally saved my business! God bless you both.”
Patent infringement
“My listing was reported for PATENT infringement. Within 3 working days my listing was back online. Even after reinstatement, I had relisting issues. He sent another appeal and within 1 hour it was all back online.”
Account review
“Amazon notified me my account was under review. I immediately contacted Or Shamosh, who worked tirelessly all week. Within a short time, my account was reinstated. If you encounter issues, know you have a professional on your side.”
Trademark claim
“A competitor filed a false Trademark claim. I had a thorough, well-written appeal the next day. My appeal was accepted and within a few days my listings were back up and live. I am beyond grateful.”
Patent complaint
“Or Shamosh is AMAZING. Thank you my friend for helping me to reinstate my listings. He did an awesome job for appealing my patent complaint. You're the MAN.”
Adult flag
“Amazon incorrectly placed an 'Adult' flag on my listing. I fired off the emails in the morning and just half hour later got a reply from Amazon saying they have lifted the flag!!!! I'm beyond happy.”
Account reinstated
“Thanks so much to Or Shamosh for reinstating my account!! You have done an amazing job and were able to get me selling again in no time! Definitely recommend his services!”
Pesticide tag
“I'd been struggling for about two months due to an incorrect pesticide tag. After almost 10 weeks of trying myself, Or helped me get the listing reinstated in less than a week. Without his help, I'm not sure if I'd ever have solved it.”
Six short videos from sellers who worked with ASA Compliance Group through reinstatement. Every case has its own timeline and details.
6 client video stories
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ASA Compliance Group operates Amazon Sellers Appeal. On defect files we isolate the failure mode, test it against the affected lot, and evidence the containment in Seller Central.
Customers reported that the product did not work as represented. It failed early, arrived damaged, could not be assembled or used, was missing a component, or behaved inconsistently. The notice describes the customer experience, and the cause behind it is what the response has to establish.
That cause can be any of six things, and they are not interchangeable: an isolated damaged unit, a batch problem, a design or component fault, unclear instructions, a compatibility gap, or transit damage. Defaulting to improved quality control answers none of them, which is why it reads as an absence of investigation.
The sequence that produces a usable answer:
What exactly failed, in whose hands, under what conditions, on which batch. Taken from the complaints rather than assumed.
A protocol that reproduces that symptom on that lot, with pass and fail defined before testing starts.
What now stops it, bounded to the population the evidence supports, with records showing it operates.
One branch leaves this page entirely. Where the reported failure could cause injury, fire, electric shock, choking, poisoning or structural collapse, it is a safety matter even if nobody was hurt, and it belongs with product safety compliance under Amazon's safety framework. Amazon's defect prevention guidance covers the rest.
The same case appears under several names in Seller Central, which is worth recognising early: Voice of the Customer, NCX, product condition customer complaints, and a listing flagged as at risk. They may overlap, and they are not interchangeable: they differ in purpose and in what enforcement state they represent, so establish which one the notice is actually citing before answering it. Where the condition complaint is about age rather than handling, the shelf-life requirements are set out on the expired products page.
Reviewers want a cause the evidence supports and a control that exists. Most rejected responses supply a reassurance instead.
A low complaint percentage offered as the defence. There is no published safe number, and severity and product risk weigh independently of volume.
Misuse asserted without instructions, use conditions, complaint evidence or testing that supports it.
A unit that works, presented as disproving the complaints, with no match on lot, model, condition or test method.
A letter saying the product is not defective. That is an input to an investigation, not the investigation.
Inventory replaced without establishing whether the issue was design, manufacturing, batch, transit, instructions or listing expectation.
A hazard handled as ordinary quality. Injury potential changes the obligations, whether or not anyone was hurt.
A focused appeal connects your notice with verifiable records. Here is what we review: reported faults, affected batches, quality checks and corrective actions.
Map the complaints and returns by product, code, order, batch or lot, date, fulfilment channel and reported failure mode. The shape of that data answers the first real question, which is whether this is concentrated or spread. A cluster on one lot and a scatter across two years need different responses.
Then state the failure mode in testable terms. Not does not work, but what stopped working, when, under what use, with what preceding it. That sentence is what the test protocol is built from, and a vague version of it produces a test that cannot fail.
The protocol has to reproduce the complained-about condition, on units from the complained-about population, with criteria fixed in advance:
A test designed after the results are known is not evidence, and it is visible as such. So is a protocol that could only ever pass.
Bound the population from the data: which lots, which dates, which supplier runs, which fulfilment paths. Then state which cause the evidence actually supports, and say what it excludes. Naming what was ruled out and how is what separates an investigation from an assertion.
Supplier input belongs here as one source among several. Their analysis, batch records and any corrective action they took are useful, and they do not substitute for evidence you hold yourself, because Amazon is asking what you established.
Quarantine, stop-sale, removal, replacement, revised inspection, packaging change, corrected instructions or listing content, and monitoring afterwards. Each with what changed, which population it covers, when it started, who owns it, and what the current state is.
A drafted corrective action, a supplier promise and a planned test are all legitimate things to be doing and none of them is an implemented control. Say which state each item is in.
If no testing has happened yet, that is fine and worth saying. Designing the test around the reported symptom is most of the value, and a test run before the symptom was defined usually has to be repeated anyway.
For sellers who already have the Performance Notification. Broader questions: full FAQ library.
Your case stays with one team for the evidence review, appeal, submissions and follow-ups.
Include the reported failures and return reasons, the batches or dates involved, and any testing already done. Four short steps. Or Shamosh reads every intake.
Or Shamosh · Founder and lead strategist
5,500+ enforcement cases since 2016. Every intake is personally assessed before acceptance.
Send what you have, including prior DIY or agency appeals. We say what is viable in writing before you commit.
Questionnaire
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If Amazon removed a listing after defective-product complaints, start with the questionnaire.
For individual ASIN issues, explore listing reinstatement. For a different notice, browse all suspension types.
