Is your Amazon seller account suspended? We take over the case end to end.
No templates. No guesswork. Full handling in Seller Central: enforcement diagnosis through submission and escalation.
- The problem Every day offline costs revenue, rank, and inventory, and enforcement lanes read differently.
- Why appeals fail Wrong routing, thin evidence, and contradictory follow-ups poison the case log.
- What we do Real Plan of Action, evidence mapped to Amazon’s questions, disciplined follow-ups. Amazon decides.
- 5,200+ cases handled
- 98% historical reinstatement rate (scoped)
- Since 2016
- 98% figure independently reviewed by a third-party verifier (publicly traded)
Led by Or Shamosh and ASA Compliance Group: lawyers, regulatory consultants, and policy experts sellers have trusted since 2016.
We focus on enforcement cases with a Performance Notification and a case log, whether that is your first notice or multiple rejections. Not sure? Send what you have; we’ll tell you if we’re the right fit.
Paste your Performance Notification and what you have already sent. We reply with next steps within hours in most cases during active handling.
You get a compliance response Amazon can approve and execution that does not damage your case log.
Full case ownership (not a POA template or one-off letter). We run enforcement diagnosis, evidence mapping, follow-ups, Account Health calls, escalations, and correct routing. Wrong submissions and wrong queues delay most reinstatements; we control what goes in and where it goes, whether you are suspended, deactivated, or on hold.
- Performance Notification (exact text from Seller Central)
- Every appeal and Plan of Action you've already submitted
- Every rejection or request for more information from Amazon
- A short timeline: what changed, what you tried
What we guarantee: Full ownership, evidence mapping, disciplined submissions, and execution through follow-ups and escalation paths. Amazon decides outcomes. We say no if we can't help, before you spend a dollar.
ASA Compliance Group is the operator behind Amazon Sellers Appeal: a multi-disciplinary team (Amazon seller attorneys, policy analysts, compliance experts) that takes ownership of enforcement cases in Seller Central, from diagnosis and evidence mapping through submission, follow-ups, and escalation. Amazon makes reinstatement decisions; we control what they review.
What's Really Getting Amazon Sellers Suspended
Enforcement shows up in different lanes: intellectual property, account health, product condition, performance metrics, compliance, and more. The right fix depends on which lane you are in and what Amazon already has on file.
One widespread silent trigger is listing language: high-risk keywords in titles, bullets, A+ content, and backend search terms. One word can trip automated enforcement before you see it coming.
When that happens, we map the listing and backend terms to the Performance Notification, remove or reframe what Amazon flagged, and rebuild the file so the next submission matches the case log.
Built from 10+ years of reinstatement work. Trusted by 5,200+ sellers.
Read the restricted keywords section on this page, then the full keyword reference on the site if you need depth.
01. Listing language
Claims, keywords, and classifications must match Amazon policy. Seemingly harmless wording can trigger bots and investigators.
We align copy to the Performance Notification and rebuild the listing file so the next submission matches what Amazon already has on record.
02. Hidden exposure
Backend search terms and A+ modules carry the same risk as your title, often where sellers least expect enforcement.
We audit backend and A+ against the notice and remove or reframe what enforcement flagged, before the next submission.
03. Escalation path
Once enforcement starts, your case log matters. We stabilize language and documentation before the next submission.
We sequence follow-ups and escalations so the case log stays one story; no contradictory “fixes” added mid-thread.
Amazon Restricted Keywords (2026): Words That Can Get Your Listing Suspended
Operational guide on amazonsellersappeal.com: high-risk wording across titles, bullets, description, A+, image text, backend search terms, inserts, and review language, with category-by-category examples. For education only; not legal advice.
Amazon Seller Account Deactivated? You're in Expert Hands.
Meet Or Shamosh: Your Trusted Amazon Reinstatement Expert
Founder, ASA Compliance Group · International speaker on Amazon enforcement and reinstatement
When your Amazon account or listings are suspended, every moment counts, and genuine expertise matters. Or Shamosh, founder of ASA Compliance Group, has spent over 10 years mastering the complexities of Amazon's policies, compliance guidelines, and seller reinstatements. He's personally led over 5,200 successful reinstatements, achieving a 98% success rate.
Or regularly shares his knowledge globally at prestigious industry events, including recent and upcoming international conferences in Prague (March 2025) and Sofia (April 2025 & April 2026), alongside numerous seller webinars. Explore Media (webinars), read the restricted keywords guide on this page, or see client stories in Testimonials.
Under Or's leadership, ASA Compliance Group has assembled a specialized team of Amazon seller attorneys, policy analysts, and compliance experts. Our proactive approach goes beyond simply resolving your immediate suspension. We strategically position your business to anticipate and prevent future disruptions, ensuring your long-term growth and sustainable success on Amazon.
Ready to reinstate your account with confidence? Start your case review
- Your case log only gets one chance to stay consistent
- Every submission is compared against what already exists
- Wrong moves slow reinstatement or shut it down entirely
- Expert judgment before anything is submitted
Proof, not promises
Real reinstatement numbers for Amazon sellers, scoped. Response within hours in most cases during active handling. Data verified as of .
We say no if we can't help, before you spend a dollar.
We do not rely on internal contacts at Amazon. Reinstatement comes from structured submissions, correct routing, and a case log that stays consistent. Outcomes Amazon decides.
98% details
98% historical reinstatement rate: what it means
98% is a historical reinstatement rate across 5,200+ cases where we prepared the compliance response and ran the case through follow-ups. Success means reinstatement. This metric was independently reviewed by a third-party verifier (publicly traded).
Amazon makes the final decision. We don't promise a decision. We control what Amazon actually reviews: the completeness of the compliance response and the consistency of case execution across the full case log.
Real outcomes from ASA cases
Four examples of what changed once we had the file, not a promise of the same result for every seller.
Before: Three failed appeals; account inactive two weeks; contradictory messages in the case log.
After: Reinstated within 48 hours of our taking the file.
What changed: Root cause aligned to the Performance Notification; documentation and submission sequence rebuilt so nothing contradicted prior threads.
Representative pattern from managed cases; Amazon’s timing varies.
Before: Seller fought alone for a month, no results.
After: Reached out Friday; listings live again same day.
- Duy Nguyen
Before: 2 other firms failed, wasted 5-6 weeks.
After: Reinstated in under 48 hours.
- Dalton McMullen
Before: 4 failed attempts, 6+ weeks suspended, then fully deactivated.
After: Reactivated in 3 days.
- Rick Robinson
What sellers say about Amazon Sellers Appeal
Real names and quotes from clients we’ve helped through reinstatement. Outcomes vary by case; Amazon makes the final decision.
Real sellers. Real reinstatements. Each case required a different approach.
Five short videos from sellers who worked with ASA Compliance Group through reinstatement. Amazon’s review time and outcome depend on the case.
5 client video stories
When you’re ready, start your case review below. We’ll tell you if we’re the right fit.
Our Media
Expert webinars on Amazon suspension and reinstatement. Deep dives on IP, policy, and compliance. Play inline or on YouTube.

IP Suspension Deep Dive
Watch on YouTube
Section 3 Explained
Watch on YouTube
Related Accounts Appeal
Watch on YouTube
10X5 Hack Series
Watch on YouTube
Building Compliance Teams for Amazon
Watch on YouTube
Review Manipulation
Watch on YouTube
Protect Your Amazon Business from Suspensions
Watch on YouTube
Black Hat Sellers and Keyword Injections
Watch on YouTube
Prevent Amazon Account Suspensions
Watch on YouTube
Black-Hat Tactics and Anti-Competitive Threats
Watch on YouTube
Avoid Costly Amazon Suspensions
Watch on YouTube
Keyword Pitfalls: Stop Suspensions Before They Start
Watch on YouTube
Mastering Amazon Compliance and Growth
Watch on YouTube
Keyword Misclassifications and Amazon Suspensions
Watch on YouTube
E-Commerce Hacks for Amazon Sellers
Watch on YouTube
Mastering Amazon Compliance in 2024
Watch on YouTube
Sermondo Talks: ASA Compliance Group
Watch on YouTube
What Makes ASA Compliance Group Different
Watch on YouTube
Amazon Appeal Plan of Action
Watch on YouTube
Expert session: Amazon seller reinstatement
Watch on YouTube
Live: Amazon seller strategies
Watch on YouTubeUse arrows or the dots to jump to any webinar.
How we execute your appeal and Plan of Action in Seller Central
Amazon reinstates only when the risk is resolved and every claim is backed with proof. We run the process (not a template) from the Performance Notification through submission, follow-ups, and escalation. Amazon decides timing and outcome.
What we do with your Plan of Action
Your POA is the compliance package Amazon reads in Seller Central. We draft and iterate it against your enforcement notice and case history, not a generic letter. Every section is tied to evidence they can verify.
Where sellers usually break is inconsistent follow-ups. We control the sequence from first submission onward so the case log tells one story.
This is where most appeals break. We control the entire sequence from the first submission onward.
Why Amazon keeps rejecting DIY appeals in the same thread
Your case log is cumulative. Investigators do not treat each message as a fresh start: they compare what you said in Seller Central, what you attached, and what the Performance Notification actually alleged. When the first submission is thin, in the wrong queue, or misaligned to the notice, every follow-up risks adding new facts or softer wording that conflicts with what is already on file.
Before we take your case: free reinstatement check for Amazon sellers
We review your enforcement lane, your stage (first notice versus multiple rejections or bad prior help), and your full appeal history before we commit. No case is taken just because a form was filled.
What we review
- the Performance Notification (exact text from Seller Central)
- every appeal and Plan of Action you already submitted
- every rejection or request for more information from Amazon
- your Seller Central case log and case IDs
- your timeline: what changed, what triggered, what you tried
- why Amazon rejected your last appeal and what's missing in the appeals
- what's wrong or contradictory in your case log and what to stop doing immediately
- what must never be submitted again
- what Amazon is actually evaluating (not what the seller assumes)
- what documents are required and which ones are non-substitutable
- which path is viable (appeal lane vs escalation lane vs "stop, not viable")
- whether your account is appealable and reinstatement is realistic
- the fastest path to reinstatement
That's what prevents wasted cycles and shortens time to reinstatement.
Staying DIY or hiring us, both carry risk. Only one path gives you case ownership, evidence mapping, and unlimited follow-ups. We're not asking you to say yes or no today; we're asking you to make an informed decision. Send your Performance Notification and appeal history; we'll tell you which path is viable.
Then we give you the full strategy.
Most sellers want us to execute it end-to-end (execution is the hard part), but you get the plan either way.
What's included
Most sellers try to handle enforcement themselves and hit a rejection loop. We take over the entire case, so you’re hiring full ownership, not generic ticket support. Coverage runs from first submission through resolution, account and ASIN level.
This is full case handling, not a one-off POA PDF. Scope and investment align to what your enforcement lane requires.
There is no submission limit, no revision limit, and no follow-up limit within scope. If Amazon requires multiple cycles, we run multiple cycles until the case resolves or there is no viable review path left.
Diagnosis
- Full strategy and enforcement logic diagnosis
- Review across account history, submissions, rejections, risk signals
- Case log stability check: contradictions, missing evidence, wrong placement
Evidence map
- Evidence mapping and document coordination
- Claims tied to artifacts, gaps identified and filled
Appeal package (Plan of Action / POA)
- Root cause, corrective actions, preventive controls, evidence references (Seller Central ready)
- Supporting documentation set when needed (SOPs, logs, declarations)
Execution loop
- What goes where in Seller Central and what not to submit
- Unlimited follow-ups and revisions within scope
- Account Health calls when needed
- Seller Support cases when needed
- Escalations when review stalls or loops
Routing
- Internal routing when needed: policy, compliance, product safety, payments, seller performance, legal-facing channels when applicable
- External coordination when needed: suppliers, labs, rights owners, regulators
Response within hours in most cases during active handling.
Suspension and deactivation types we handle
Enforcement shows up in different lanes: IP, policy, performance, health, compliance. Most sellers fail by using the wrong lane or contradicting their own case log. We map your notice to the right lane and run the right submission sequence.
Each topic below links to a focused article. For keyword-level risk on this page, see the restricted keywords guide.
Intellectual Property
Regulatory Standards
Account Health
Condition Complaints
Operations & Fulfillment
Amazon suspension lawyer or seller attorney? We help when policy appeals work better
Many Amazon sellers search that when their seller account is suspended. We're a dedicated reinstatement and suspension appeal service for sellers; we're not a law firm, but we work alongside counsel when needed.
Most Amazon suspensions are policy enforcement issues, not courtroom matters. Seller Central appeals, Plan of Action submissions, and evidence-backed compliance responses are what move cases. A lawyer can't submit those for you; neither can a template. That's where we come in.
We're not a law firm. But we handle legal-facing enforcement scenarios every week: IP complaints, rights owner correspondence, trademark and patent disputes, and escalations that touch Amazon's brand registry and external departments. We build the compliance narrative and evidence package Amazon actually reviews.
When legal counsel is required (contract disputes, litigation, regulatory filings), we coordinate alongside it. We keep the Seller Central case log consistent, avoid contradictions, and build the compliance response around evidence Amazon can verify. Your attorney handles the legal track; we handle the appeal track.
Start with a free reinstatement check. Send your Performance Notification and appeal history; we'll tell you whether a policy appeal path exists or if legal counsel should lead first.
Amazon Seller Account Reinstatement: FAQs
Clear, practical answers to common questions about Amazon seller suspensions, reinstatement appeals, timelines, documentation, and risk.
What does the 98% reinstatement rate mean, and was it verified?
Why does Amazon suspend seller accounts?
Does the type of suspension and where I am in the process matter?
How can I get my suspended account reinstated?
How long does the reinstatement process take?
What is a Plan of Action (POA), and why is it important?
What if my first appeal is rejected?
Should I give up if I've been rejected, or if someone said my case is hopeless?
Do you have special contacts or insider access at Amazon?
Can you help with listing-level suspensions?
Do you have legal, regulatory, and Amazon policy specialists?
How can I prevent future suspensions?
What sets your service apart?
How do I start the process?
Do you submit the appeal for me?
Next step: send your Performance Notification and appeal history below. We'll tell you what we need and whether your account is appealable.
Contact Amazon Sellers Appeal
Send your case details. We’ll review and tell you if reinstatement is viable.
Required: Performance Notification text and a short summary of what you already sent. Optional: phone, attachments as your process allows. We reply with what we need next.
Send your Performance Notification from Seller Central and your appeal history. We reply in writing with what we need and whether we can take your case.
Whether you want the fastest credible review or hands-on strategy, send what you have. If you were burned by templates or ghosting before, say so. We tell you what is viable before you pay for full service, not after.
Led by Or Shamosh, over 10 years in compliance & reinstatement. We're part of the ASA Compliance Group, dedicated to protecting Amazon businesses through proactive strategies, expert appeals, and ongoing guidance.
Paste your Performance Notification and appeal history. We reply within hours with next steps.
Performance Notification = the suspension email from Seller Central that cites the policy and tells you your account is suspended. Paste the exact text.
Include:
- Performance Notification (exact text from Seller Central)
- Every appeal and POA you submitted
- Every rejection or request for more from Amazon
- Short timeline: what changed, what you tried