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ASA Compliance Group Amazon Seller Account Reinstatement Since 2016

Is your Amazon seller account suspended? We take over the case end to end.

No templates. No guesswork. Full handling in Seller Central: enforcement diagnosis through submission and escalation.

  • The problem Every day offline costs revenue, rank, and inventory, and enforcement lanes read differently.
  • Why appeals fail Wrong routing, thin evidence, and contradictory follow-ups poison the case log.
  • What we do Real Plan of Action, evidence mapped to Amazon’s questions, disciplined follow-ups. Amazon decides.
  • 5,200+ cases handled
  • 98% historical reinstatement rate (scoped)
  • Since 2016
  • 98% figure independently reviewed by a third-party verifier (publicly traded)

Led by Or Shamosh and ASA Compliance Group: lawyers, regulatory consultants, and policy experts sellers have trusted since 2016.

We focus on enforcement cases with a Performance Notification and a case log, whether that is your first notice or multiple rejections. Not sure? Send what you have; we’ll tell you if we’re the right fit.

Paste your Performance Notification and what you have already sent. We reply with next steps within hours in most cases during active handling.

Or Shamosh on Amazon enforcement: authority in the room and execution in Seller Central every day
I speak about Amazon enforcement. I execute it in Seller Central every day.
What happens when we take over
All included, unlimited follow-ups
Map your full case log and every prior submission Amazon can see
Identify the exact enforcement trigger Amazon flagged
Fix the issue with proof Amazon can verify
Lock in controls so the same failure doesn’t repeat
Tie every claim to documentation and artifacts
Submit, follow up, and escalate in the right Seller Central lanes
Reinstatement (Amazon decides)

You get a compliance response Amazon can approve and execution that does not damage your case log.

Full case ownership (not a POA template or one-off letter). We run enforcement diagnosis, evidence mapping, follow-ups, Account Health calls, escalations, and correct routing. Wrong submissions and wrong queues delay most reinstatements; we control what goes in and where it goes, whether you are suspended, deactivated, or on hold.

Case History Control
One narrative. One evidence map. Controlled execution across submissions, follow-ups, calls, and escalations.
When you contact us as a suspended Amazon seller, include:
  • Performance Notification (exact text from Seller Central)
  • Every appeal and Plan of Action you've already submitted
  • Every rejection or request for more information from Amazon
  • A short timeline: what changed, what you tried
If Amazon already denied your appeal, don't submit again yet. We stabilize your case log first, then build the next appeal.

What we guarantee: Full ownership, evidence mapping, disciplined submissions, and execution through follow-ups and escalation paths. Amazon decides outcomes. We say no if we can't help, before you spend a dollar.

ASA Compliance Group is the operator behind Amazon Sellers Appeal: a multi-disciplinary team (Amazon seller attorneys, policy analysts, compliance experts) that takes ownership of enforcement cases in Seller Central, from diagnosis and evidence mapping through submission, follow-ups, and escalation. Amazon makes reinstatement decisions; we control what they review.

What's Really Getting Amazon Sellers Suspended

Enforcement shows up in different lanes: intellectual property, account health, product condition, performance metrics, compliance, and more. The right fix depends on which lane you are in and what Amazon already has on file.

One widespread silent trigger is listing language: high-risk keywords in titles, bullets, A+ content, and backend search terms. One word can trip automated enforcement before you see it coming.

When that happens, we map the listing and backend terms to the Performance Notification, remove or reframe what Amazon flagged, and rebuild the file so the next submission matches the case log.

Built from 10+ years of reinstatement work. Trusted by 5,200+ sellers.

Read the restricted keywords section on this page, then the full keyword reference on the site if you need depth.

01. Listing language

Claims, keywords, and classifications must match Amazon policy. Seemingly harmless wording can trigger bots and investigators.

We align copy to the Performance Notification and rebuild the listing file so the next submission matches what Amazon already has on record.

02. Hidden exposure

Backend search terms and A+ modules carry the same risk as your title, often where sellers least expect enforcement.

We audit backend and A+ against the notice and remove or reframe what enforcement flagged, before the next submission.

03. Escalation path

Once enforcement starts, your case log matters. We stabilize language and documentation before the next submission.

We sequence follow-ups and escalations so the case log stays one story; no contradictory “fixes” added mid-thread.

Prevention

Amazon Restricted Keywords (2026): Words That Can Get Your Listing Suspended

Operational guide on amazonsellersappeal.com: high-risk wording across titles, bullets, description, A+, image text, backend search terms, inserts, and review language, with category-by-category examples. For education only; not legal advice.

Amazon Seller Account Deactivated? You're in Expert Hands.

Meet Or Shamosh: Your Trusted Amazon Reinstatement Expert

Founder, ASA Compliance Group · International speaker on Amazon enforcement and reinstatement

When your Amazon account or listings are suspended, every moment counts, and genuine expertise matters. Or Shamosh, founder of ASA Compliance Group, has spent over 10 years mastering the complexities of Amazon's policies, compliance guidelines, and seller reinstatements. He's personally led over 5,200 successful reinstatements, achieving a 98% success rate.

Or regularly shares his knowledge globally at prestigious industry events, including recent and upcoming international conferences in Prague (March 2025) and Sofia (April 2025 & April 2026), alongside numerous seller webinars. Explore Media (webinars), read the restricted keywords guide on this page, or see client stories in Testimonials.

Under Or's leadership, ASA Compliance Group has assembled a specialized team of Amazon seller attorneys, policy analysts, and compliance experts. Our proactive approach goes beyond simply resolving your immediate suspension. We strategically position your business to anticipate and prevent future disruptions, ensuring your long-term growth and sustainable success on Amazon.

Ready to reinstate your account with confidence? Start your case review

Or Shamosh, Founder of ASA Compliance Group, Amazon account reinstatement specialist
Why this matters
  • Your case log only gets one chance to stay consistent
  • Every submission is compared against what already exists
  • Wrong moves slow reinstatement or shut it down entirely
  • Expert judgment before anything is submitted

Proof, not promises

Real reinstatement numbers for Amazon sellers, scoped. Response within hours in most cases during active handling. Data verified as of .

We say no if we can't help, before you spend a dollar.

We do not rely on internal contacts at Amazon. Reinstatement comes from structured submissions, correct routing, and a case log that stays consistent. Outcomes Amazon decides.

Illustration: Amazon Sellers Appeal shield with secure case handling and ASA branding
Historical reinstatement rate
details below
98%
Across cases we accepted and fully managed (prepared the compliance response and ran follow-ups). The 98% figure was independently reviewed by a third-party verifier (publicly traded).
Cases handled
since 2016
5,200+
Account-level and ASIN-level enforcement across global marketplaces.
Speed
active handling
Within hours
Response within hours in most cases during active handling. Amazon review time varies by queue.
Scope
all included
End to end
Full strategy, full package, unlimited follow-ups and revisions within scope, calls, escalations, and internal routing when needed.
International speaker
conferences
European Seller Conference · AMZFest · Amazing Days Summit
Keynotes and sessions on Amazon enforcement and reinstatement at major seller events in Prague, UK, Sofia.
98% details

98% historical reinstatement rate: what it means

98% is a historical reinstatement rate across 5,200+ cases where we prepared the compliance response and ran the case through follow-ups. Success means reinstatement. This metric was independently reviewed by a third-party verifier (publicly traded).

Amazon makes the final decision. We don't promise a decision. We control what Amazon actually reviews: the completeness of the compliance response and the consistency of case execution across the full case log.

Case studies

Real outcomes from ASA cases

Four examples of what changed once we had the file, not a promise of the same result for every seller.

Structured breakdown

Before: Three failed appeals; account inactive two weeks; contradictory messages in the case log.

After: Reinstated within 48 hours of our taking the file.

What changed: Root cause aligned to the Performance Notification; documentation and submission sequence rebuilt so nothing contradicted prior threads.

Representative pattern from managed cases; Amazon’s timing varies.

Pesticide / antimicrobial

Before: Seller fought alone for a month, no results.

After: Reached out Friday; listings live again same day.

- Duy Nguyen

Other firms failed

Before: 2 other firms failed, wasted 5-6 weeks.

After: Reinstated in under 48 hours.

- Dalton McMullen

Account deactivated

Before: 4 failed attempts, 6+ weeks suspended, then fully deactivated.

After: Reactivated in 3 days.

- Rick Robinson

Client reviews

What sellers say about Amazon Sellers Appeal

Real names and quotes from clients we’ve helped through reinstatement. Outcomes vary by case; Amazon makes the final decision.

Use arrows or the dots to jump to any testimonial. Video testimonials below.
Evidence

Real sellers. Real reinstatements. Each case required a different approach.

Five short videos from sellers who worked with ASA Compliance Group through reinstatement. Amazon’s review time and outcome depend on the case.

5 client video stories

When you’re ready, start your case review below. We’ll tell you if we’re the right fit.

Expert content

Our Media

Expert webinars on Amazon suspension and reinstatement. Deep dives on IP, policy, and compliance. Play inline or on YouTube.

Use arrows or the dots to jump to any webinar.

How we execute your appeal and Plan of Action in Seller Central

Amazon reinstates only when the risk is resolved and every claim is backed with proof. We run the process (not a template) from the Performance Notification through submission, follow-ups, and escalation. Amazon decides timing and outcome.

What we do with your Plan of Action

Your POA is the compliance package Amazon reads in Seller Central. We draft and iterate it against your enforcement notice and case history, not a generic letter. Every section is tied to evidence they can verify.

Where sellers usually break is inconsistent follow-ups. We control the sequence from first submission onward so the case log tells one story.

01
We isolate the root cause
We derive the trigger from the Performance Notification and account history, not a guess, so Amazon sees a cause that matches the file.
02
We document corrective work
We capture what you fixed, with timestamps and proof Amazon accepts, and no empty promises in the appeal.
03
We install preventive controls
Specific, measurable controls, not boilerplate SOPs, so Amazon sees the risk staying down.
04
We map evidence to every claim
Claims tie to invoices, logs, labs, rights-owner letters, or whatever proves the fix is real in Amazon’s review.
Case history control, where most sellers lose
Even a strong plan fails when follow-ups, calls, and escalation attempts introduce new wording, new facts, or contradictions. ASA Compliance Group keeps your case log consistent from the first submission onward.

This is where most appeals break. We control the entire sequence from the first submission onward.

Seller Central reality

Why Amazon keeps rejecting DIY appeals in the same thread

Your case log is cumulative. Investigators do not treat each message as a fresh start: they compare what you said in Seller Central, what you attached, and what the Performance Notification actually alleged. When the first submission is thin, in the wrong queue, or misaligned to the notice, every follow-up risks adding new facts or softer wording that conflicts with what is already on file.

Thin file, wrong path, or generic POA
Evidence does not match the notice, controls are vague, or the appeal lands where Amazon cannot approve it. Nothing in the thread yet proves the enforcement issue is fully addressed.
Follow-ups that rewrite the story
You answer Amazon or Seller Support and try to clarify. New timelines, new claims, or friendlier wording stack on top of the first submission. The thread gets longer, not cleaner.
Contradictions Amazon can quote
Inconsistency reads as risk. If Message 3 does not match Message 1, Amazon does not guess which version is true. They deny and point to your own words.
ASA Compliance Group breaks the loop by stabilizing what is already in the thread, aligning proof to the Performance Notification, and then running disciplined submissions so the case log tells one story with one owner. No more one-off messages that contradict prior appeals.

Before we take your case: free reinstatement check for Amazon sellers

We review your enforcement lane, your stage (first notice versus multiple rejections or bad prior help), and your full appeal history before we commit. No case is taken just because a form was filled.

What we review

  • the Performance Notification (exact text from Seller Central)
  • every appeal and Plan of Action you already submitted
  • every rejection or request for more information from Amazon
  • your Seller Central case log and case IDs
  • your timeline: what changed, what triggered, what you tried
After the review, you will know:
  • why Amazon rejected your last appeal and what's missing in the appeals
  • what's wrong or contradictory in your case log and what to stop doing immediately
  • what must never be submitted again
  • what Amazon is actually evaluating (not what the seller assumes)
  • what documents are required and which ones are non-substitutable
  • which path is viable (appeal lane vs escalation lane vs "stop, not viable")
  • whether your account is appealable and reinstatement is realistic
  • the fastest path to reinstatement

That's what prevents wasted cycles and shortens time to reinstatement.

Staying DIY or hiring us, both carry risk. Only one path gives you case ownership, evidence mapping, and unlimited follow-ups. We're not asking you to say yes or no today; we're asking you to make an informed decision. Send your Performance Notification and appeal history; we'll tell you which path is viable.

Then we give you the full strategy.

Most sellers want us to execute it end-to-end (execution is the hard part), but you get the plan either way.

What full-service reinstatement covers

Most sellers try to handle enforcement themselves and hit a rejection loop. We take over the entire case: diagnosis, documentation, submissions, and follow-ups, not a single document.

We don't quote a number before we've reviewed your case. Every suspension is different; the free reinstatement check tells us what's viable and what we'd need to do. Then we give you a clear investment and path.

Professional reinstatement through Amazon Sellers Appeal can look costly if you treat it like a single appeal letter. It pays for itself when you weigh the revenue, rank, and time you protect by avoiding months of trial and error.

One-off document vs full case ownership

Document Full case service
Submissions One submission, then wait Unlimited follow-ups and revisions within scope
Context Limited context Enforcement diagnosis and strategy first
Follow-up loop Seller runs the follow-up loop We run calls, escalations, and internal routing
Evidence - Evidence mapping + document coordination
Risk Risk increases with each inconsistent attempt Case log stays consistent from first submission onward

No submission limits. No revision limits. No “that's out of scope” when Amazon asks for more. You're paying for ownership, disciplined execution, and a faster path to resolution, not a nicer-sounding letter alone.

Compared to DIY or one-off documents, full case ownership reduces risk in the case log, saves weeks of trial-and-error, and keeps one team controlling the submission sequence.

What's included

Most sellers try to handle enforcement themselves and hit a rejection loop. We take over the entire case, so you’re hiring full ownership, not generic ticket support. Coverage runs from first submission through resolution, account and ASIN level.

This is full case handling, not a one-off POA PDF. Scope and investment align to what your enforcement lane requires.

There is no submission limit, no revision limit, and no follow-up limit within scope. If Amazon requires multiple cycles, we run multiple cycles until the case resolves or there is no viable review path left.

Diagnosis

  • Full strategy and enforcement logic diagnosis
  • Review across account history, submissions, rejections, risk signals
  • Case log stability check: contradictions, missing evidence, wrong placement

Evidence map

  • Evidence mapping and document coordination
  • Claims tied to artifacts, gaps identified and filled

Appeal package (Plan of Action / POA)

  • Root cause, corrective actions, preventive controls, evidence references (Seller Central ready)
  • Supporting documentation set when needed (SOPs, logs, declarations)

Execution loop

  • What goes where in Seller Central and what not to submit
  • Unlimited follow-ups and revisions within scope
  • Account Health calls when needed
  • Seller Support cases when needed
  • Escalations when review stalls or loops

Routing

  • Internal routing when needed: policy, compliance, product safety, payments, seller performance, legal-facing channels when applicable
  • External coordination when needed: suppliers, labs, rights owners, regulators

Response within hours in most cases during active handling.

Suspension and deactivation types we handle

Enforcement shows up in different lanes: IP, policy, performance, health, compliance. Most sellers fail by using the wrong lane or contradicting their own case log. We map your notice to the right lane and run the right submission sequence.

Each topic below links to a focused article. For keyword-level risk on this page, see the restricted keywords guide.

Amazon suspension lawyer or seller attorney? We help when policy appeals work better

Many Amazon sellers search that when their seller account is suspended. We're a dedicated reinstatement and suspension appeal service for sellers; we're not a law firm, but we work alongside counsel when needed.

Most Amazon suspensions are policy enforcement issues, not courtroom matters. Seller Central appeals, Plan of Action submissions, and evidence-backed compliance responses are what move cases. A lawyer can't submit those for you; neither can a template. That's where we come in.

We're not a law firm. But we handle legal-facing enforcement scenarios every week: IP complaints, rights owner correspondence, trademark and patent disputes, and escalations that touch Amazon's brand registry and external departments. We build the compliance narrative and evidence package Amazon actually reviews.

When legal counsel is required (contract disputes, litigation, regulatory filings), we coordinate alongside it. We keep the Seller Central case log consistent, avoid contradictions, and build the compliance response around evidence Amazon can verify. Your attorney handles the legal track; we handle the appeal track.

Start with a free reinstatement check. Send your Performance Notification and appeal history; we'll tell you whether a policy appeal path exists or if legal counsel should lead first.

Amazon Seller Account Reinstatement: FAQs

Clear, practical answers to common questions about Amazon seller suspensions, reinstatement appeals, timelines, documentation, and risk.

What does the 98% reinstatement rate mean, and was it verified?
It is a historical reinstatement rate across cases where we prepared the compliance response and ran the case through follow-ups. It reflects cases we accepted and fully managed. The metric was independently reviewed by a third-party verifier (publicly traded). Amazon still makes the final reinstatement decision.
Why does Amazon suspend seller accounts?
Amazon suspends seller accounts when automated systems or investigators detect policy violations, performance risks, listing compliance issues, or intellectual-property disputes, often triggered by keywords, metrics, customer complaints, or rights-owner claims.
Does the type of suspension and where I am in the process matter?
Yes. Intellectual property, account health, condition complaints, funds holds, and regulatory issues are different enforcement lanes, with different evidence and urgency. Timeline matters too: the first Performance Notification is not the same as a case log after several failed appeals or bad outside help. We align strategy and documentation to your lane and your stage.
How can I get my suspended account reinstated?
You need a clear root-cause analysis, a Plan of Action backed by evidence, correct submission in Seller Central, and disciplined follow-up. ASA Compliance Group handles that process end-to-end for sellers worldwide.
How long does the reinstatement process take?
Timelines vary by enforcement queue and case complexity. We respond quickly during active handling; Amazon's internal review time depends on their process and the lane your case is in.
What is a Plan of Action (POA), and why is it important?
A Plan of Action is your written response explaining root cause, corrective actions, and preventive measures. It is how Amazon evaluates whether the risk behind the suspension has been resolved.
What if my first appeal is rejected?
Many cases start after rejection. We stabilize your case log, resolve contradictions, and rebuild the next submission with stronger documentation and a single consistent narrative.
Should I give up if I've been rejected, or if someone said my case is hopeless?
Many strong cases start after one or more rejections. Giving up leaves Amazon's last answer on the record. We first stabilize what is already in your case log, then rebuild proof and narrative so the next submission does not contradict prior messages. Reinstatement often comes down to a disciplined file. We treat your case log as the product Amazon is judging.
Do you have special contacts or insider access at Amazon?
No. We do not claim insider access, back-channel escalation, or special relationships inside Amazon. Reinstatement depends on Amazon's review of your documentation and the consistency of your case. We win with evidence, correct routing in Seller Central, and disciplined follow-up, matching the standard described in our proof section above.
Can you help with listing-level suspensions?
Yes. We handle account-level enforcement, ASIN-level issues, and listing appeals across the suspension types listed on this page.
Do you have legal, regulatory, and Amazon policy specialists?
ASA Compliance Group brings together Amazon seller attorneys, policy analysts, and compliance experts so IP, regulatory, and performance issues are addressed with the right expertise.
How can I prevent future suspensions?
Strong listing compliance, accurate detail pages, monitoring Account Health, and disciplined policy adherence reduce risk. We help you strengthen operations after reinstatement.
What sets your service apart?
ASA Compliance Group: founder-led work since 2016, 5,200+ cases, a 98% historical reinstatement rate where we ran the compliance response (scoped), and strategy built for your Performance Notification, not generic templates.
How do I start the process?
Use the contact form below with your Performance Notification and case details. We reply with next steps and what we need to assess your reinstatement path.
Do you submit the appeal for me?
We prepare appeals and guide precise submission in Seller Central so messaging stays consistent with your case log and Amazon's expectations.

Next step: send your Performance Notification and appeal history below. We'll tell you what we need and whether your account is appealable.

Contact Amazon Sellers Appeal

Send your case details. We’ll review and tell you if reinstatement is viable.

Required: Performance Notification text and a short summary of what you already sent. Optional: phone, attachments as your process allows. We reply with what we need next.

Send your Performance Notification from Seller Central and your appeal history. We reply in writing with what we need and whether we can take your case.

Whether you want the fastest credible review or hands-on strategy, send what you have. If you were burned by templates or ghosting before, say so. We tell you what is viable before you pay for full service, not after.

Fastest ways to reach us:

Led by Or Shamosh, over 10 years in compliance & reinstatement. We're part of the ASA Compliance Group, dedicated to protecting Amazon businesses through proactive strategies, expert appeals, and ongoing guidance.

Paste your Performance Notification and appeal history. We reply within hours with next steps.

Performance Notification = the suspension email from Seller Central that cites the policy and tells you your account is suspended. Paste the exact text.

Include:

  • Performance Notification (exact text from Seller Central)
  • Every appeal and POA you submitted
  • Every rejection or request for more from Amazon
  • Short timeline: what changed, what you tried
For the fastest start, include: Performance Notification (exact text from Seller Central), every appeal and POA you submitted, every rejection from Amazon, and your timeline.

More detail helps us assess your case and next steps. Aim for at least 80 words (Performance Notification + appeals + rejections + timeline).

We review every case personally before taking it on.