Amazon flagged your products as parallel imports or gray-market goods? We compare the product versions, sourcing, labels and warranty records, then coordinate the appeal with the legal review your case needs.
Founder-led review. Most first replies within about an hour.
Last verified as of .
Founder-led enforcement expertise backed by executive leadership and specialist teams in Seller Central.
Founder, ASA Compliance Group · International speaker on Amazon enforcement and reinstatement
When your Amazon account or listings are suspended, every moment counts, and genuine expertise matters. Or Shamosh, founder of ASA Compliance Group, has spent over 10 years mastering the complexities of Amazon’s policies, compliance guidelines, and seller reinstatements. His LL.B. background informs how he reads Performance Notifications and frames compliance strategy; complex matters still run through ASA Compliance Group’s in-house legal department and outside counsel when required. He has led work across 5,500+ cases. His work spans seller account suspensions, listing appeals and compliance cases.
Or regularly shares his knowledge at seller conferences and webinars worldwide, including Prague March 2025, Sofia April 2025 and April 2026, Warsaw May 2026, with an upcoming UK appearance in October 2026. See conference appearances, explore seller webinars, read the restricted keywords guide, or see client stories in Testimonials.
AmazonSellersAppeal is operated by ASA Compliance Group, with dedicated appeal, legal, IP, and compliance teams in Seller Central. Michael Gourin and Smadar Popovski, alongside Or, lead intake and case operations; specialist staff join when your Performance Notification requires it.
Or Shamosh · Founder & CEO
Chief Commercial Officer
Product, marketing, partner channels, case intake & service structure
Owns product positioning, marketing, partner channels, and intake so sellers enter the right service path with clear scope and the right facts.
Chief Operating Officer
Appeal execution, Seller Central operations & case sequencing
Runs Performance Notification review, POA execution, Seller Central follow-ups, and escalations with disciplined sequencing.
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Almost all of them begin with a sourcing decision that was commercially sensible and territorially invisible.
A supplier offers the same product cheaper because it was produced for a different market. Everything about the transaction is ordinary, and the goods arrive carrying another market's assumptions.
The version differs in ways a customer here would notice. This is where most parallel-import cases are actually decided, and where sellers most often underestimate what counts:
A difference that looks minor to a seller can be material to the analysis. Deciding it is immaterial from appearance is the single most common error in this type of case.
The brand objects to distribution into this market specifically. The goods being authentic is common ground and does not answer the objection, which is about where they are being sold rather than what they are.
Where the same complaint alleges the goods are not genuine at all, it is a counterfeit claim and the evidence is different. Establish which is actually asserted before responding.
The product cannot be supported, certified or lawfully offered here in the form it arrived: a missing local certification, a warranty that does not travel, labelling that does not meet local requirements.
The chain exists commercially and not on paper. Customs records, distribution terms and authorization for this territory are the documents that are usually missing, because nobody needed them until the complaint arrived.
Where the mismatch is really that the product does not match the listing it is attached to, that is a different item question rather than a territorial one.
AmazonSellersAppeal by Or Shamosh reviews your parallel import and gray market notice and evidence, then manages your case in Seller Central.
We review the complaint, source market and selling marketplace to identify the regional product or distribution issue.
We compare product versions, labels, sourcing and authorization records, and coordinate qualified legal review where the response requires it.
We manage the appropriate Seller Central response and any relevant rights-owner correspondence, then handle revisions and follow-ups.
Strategy, evidence, appeal writing, submissions and unlimited follow-ups and revisions within the agreed case scope.
Amazon seller enforcement is our daily work. Amazon Sellers Appeal has handled account, listing and compliance cases across global marketplaces.
* Historical results across ASA Compliance Group-managed enforcement cases. Last verified as of .
Real names and quotes from clients we’ve helped through reinstatement. Every case has its own timeline and details.
Other firms failed
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Suspended 6 weeks, then deactivated
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Reactivated in 24 hours
“Or was the only one who offered a solution to resolve everything without removing all the products from Amazon warehouses. In less than 24 hours after the appeal, my account was reactivated with all products available for sale.”
Account suspended
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Pesticide listing
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Listing complaints
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Hijacker removed
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Product reinstated
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Hijacker resolved
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Listing policy
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Patent dispute
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Patent infringement
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Account review
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Trademark claim
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Patent complaint
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Adult flag
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Account reinstated
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Pesticide tag
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Six short videos from sellers who worked with ASA Compliance Group through reinstatement. Every case has its own timeline and details.
6 client video stories
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ASA Compliance Group operates Amazon Sellers Appeal. On parallel-import files we build the comparison and the chain, and run the Seller Central route. Jurisdictional legal questions go to local counsel.
A parallel import is a genuine product sourced outside the distribution channel intended for the marketplace where it is offered. Sellers also know it as the gray market, which is a description rather than an accusation: the goods are real and the question is whether they may be sold here.
The risk can come from territorial trademark rights, exhaustion rules, material differences, warranty coverage, language or labelling, regulatory approval, plugs and voltage, formulation, model, packaging, importer identity, or a rights-owner complaint. Genuine does not automatically mean eligible, and that sentence is the whole page.
What has to be established before any defence is chosen:
Where the goods were made for, and where they are being sold. The gap between those is the case.
Everything about the regional version that differs from the one this marketplace expects, however small it looks.
Whether a rights owner filed, or Amazon acted on its own signal. Different routes out.
Legal rules here vary by jurisdiction and this page does not state them. A first-sale or exhaustion explanation that holds in one market does not carry to another, and Amazon's own European regulatory guidance warns about illegal parallel imports without supplying one worldwide rule. Where the answer turns on exhaustion, import legality or material-difference law, it belongs with qualified local counsel.
Two more terms are worth recognising when they appear, because which one a notice or complaint uses often indicates the argument being made: first sale and exhaustion for the doctrines a seller may be relying on, and material differences for the test of whether the imported unit differs from the authorised one. Grey market is the same thing as the gray market spelling above, not a separate category.
Reviewers are looking at territory and differences. Most rejected responses prove the goods are real, which was never disputed.
Authenticity offered as the complete answer where the objection is about the market the goods were made for.
A first-sale or exhaustion explanation from one jurisdiction applied to a marketplace it does not govern.
Warranty, language, labelling, formulation, voltage, accessories or certification treated as immaterial because they look small.
Purchase records that prove a transaction, sent to answer lawful import, market eligibility or authorization.
The rights owner approached, or legal admissions made, before the jurisdiction and complaint have been reviewed.
Documents proving purchase and appearance offered where territorial authority and equivalence were the questions.
A focused appeal connects your notice with verifiable records. Here is what we review: regional product differences, sourcing, labeling and marketplace requirements.
Record the notice, any complaint identifier, the rights owner's identity, the listing, the marketplace, the source country and the market the goods were intended for. Establish whether the complaint asserts territorial rights, material differences, regulatory failure, or that the goods are not genuine at all.
Put the version you sell beside the version this marketplace expects and record every difference with evidence, including the ones that appear trivial:
Record differences without characterising them as immaterial. Whether a given difference is material is a legal standard in most jurisdictions, and it is answered by local counsel rather than by the person compiling the list.
Invoices and chain-of-supply records, supplier identity, customs and import documentation, and any distribution or authorization terms covering this territory. The last of those is what is usually missing, and it is what most directly answers a territorial objection. Be precise about what the customs paperwork does: release or entry evidence can prove import history, and it does not by itself establish final admissibility, trademark exhaustion, Amazon eligibility, regulatory compliance or the absence of material differences.
A direct invoice supports sourcing. It does not establish upstream authority to distribute into this marketplace, and Amazon's invoice requirements set what sourcing evidence must look like before it is even usable. Where the objection is about how the mark is used rather than where the goods came from, see trademark infringement; where traceability itself is contested, inauthentic product violations.
Depending on the record: an evidence-led dispute, a rights-owner route including a possible retraction, a listing correction disclosing the version accurately, or withdrawal. A retraction resolves the complaint it names and leaves any separate catalog, regulatory or account issue open.
The boundary is firm. Organising the notice, the supply chain, the comparison and the records is operational. Trademark exhaustion, first sale, import legality, customs, distribution restrictions, regulatory approval and material-difference law are legal questions for qualified counsel in that specific jurisdiction.
If you do not know which market the goods were produced for, say so. It is usually recoverable from the packaging, the model code or the supplier, and it is the fact the rest of the analysis hangs on.
For sellers who already have the Performance Notification. Broader questions: full FAQ library.
Your case stays with one team for the evidence review, appeal, submissions and follow-ups.
Include the source country, the marketplace, and how the regional version differs. Four short steps. Or Shamosh reads every intake.
Or Shamosh · Founder and lead strategist
5,500+ enforcement cases since 2016. Every intake is personally assessed before acceptance.
Send what you have, including prior DIY or agency appeals. We say what is viable in writing before you commit.
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If Amazon flagged genuine imported goods, start with the questionnaire.
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