Amazon flagged your product as misbranded? We check whether the notice concerns catalog details, labeling, compliance or sourcing, then prepare the evidence and manage the appeal.
Founder-led review. Most first replies within about an hour.
Last verified as of .
Founder-led enforcement expertise backed by executive leadership and specialist teams in Seller Central.
Founder, ASA Compliance Group · International speaker on Amazon enforcement and reinstatement
When your Amazon account or listings are suspended, every moment counts, and genuine expertise matters. Or Shamosh, founder of ASA Compliance Group, has spent over 10 years mastering the complexities of Amazon’s policies, compliance guidelines, and seller reinstatements. His LL.B. background informs how he reads Performance Notifications and frames compliance strategy; complex matters still run through ASA Compliance Group’s in-house legal department and outside counsel when required. He has led work across 5,500+ cases. His work spans seller account suspensions, listing appeals and compliance cases.
Or regularly shares his knowledge at seller conferences and webinars worldwide, including Prague March 2025, Sofia April 2025 and April 2026, Warsaw May 2026, with an upcoming UK appearance in October 2026. See conference appearances, explore seller webinars, read the restricted keywords guide, or see client stories in Testimonials.
AmazonSellersAppeal is operated by ASA Compliance Group, with dedicated appeal, legal, IP, and compliance teams in Seller Central. Michael Gourin and Smadar Popovski, alongside Or, lead intake and case operations; specialist staff join when your Performance Notification requires it.
Or Shamosh · Founder & CEO
Chief Commercial Officer
Product, marketing, partner channels, case intake & service structure
Owns product positioning, marketing, partner channels, and intake so sellers enter the right service path with clear scope and the right facts.
Chief Operating Officer
Appeal execution, Seller Central operations & case sequencing
Runs Performance Notification review, POA execution, Seller Central follow-ups, and escalations with disciplined sequencing.
Ready to reinstate your account with confidence? Get my case strategy
These are genuinely different cases. They share a notice and almost nothing else, which is why a single broad defence tends to answer none of them.
The unit or its packaging visibly carries a brand, and the ASIN says generic. This is the most common start and the easiest to get wrong, because the instinct is to argue the product is basically unbranded.
If the brand is there on the box, it is there. Amazon's generic product policy limits how generic records are created and repurposed, so the route is usually a corrected or properly created branded record. It is never removing or covering genuine brand markings to fit the existing page.
The straightforward mismatch: the box says one thing, the catalog says another. Establish which is authoritative before touching either, because the answer decides whether this is a catalog correction or an inventory problem.
Someone altered the brand on an established record. It may have been the seller, another contributor, a feed, or a vendor. The contribution history is what separates those, and the current storefront does not show it.
Note the boundary: another contributor's change explains how the mismatch arose, and it does not establish the correct value. The response still has to prove what the brand should be.
A private-label brand is claimed but the chain behind it is incomplete. The usual missing link is not the trademark. It is the paperwork connecting the manufacturer, the seller, the brand, the model and the identifier to one another.
The two describe different products even though the brand matches: pack count, model revision, importer, or regulatory statements on the label. Where the label makes claims the product cannot support, the case turns regulatory rather than catalog, and FDA compliance may be the controlling lane. Where a rights owner is asserting a protected mark, it is trademark infringement.
This is also the branch where old inventory bites. Correcting the page while units carrying the previous identity are still in fulfilment centres creates a second mismatch rather than closing the first.
AmazonSellersAppeal by Or Shamosh reviews your misbranded product notice and evidence, then manages your case in Seller Central.
We review the notice and product photographs to identify whether the issue concerns branding, labeling, catalog information or regulatory records.
We compare the affected ASINs with the product and packaging, then prepare the correction or evidence that answers each discrepancy.
We manage the Seller Central response, verify the relevant listing changes and handle additional evidence requests, revisions and follow-ups.
Strategy, evidence, appeal writing, submissions and unlimited follow-ups and revisions within the agreed case scope.
Amazon seller enforcement is our daily work. Amazon Sellers Appeal has handled account, listing and compliance cases across global marketplaces.
* Historical results across ASA Compliance Group-managed enforcement cases. Last verified as of .
Real names and quotes from clients we’ve helped through reinstatement. Every case has its own timeline and details.
Other firms failed
“One of the greatest messages an Amazon seller can receive! I tried 2 other firms that both failed miserably and wasted about 5-6 weeks. Or fixed it in < 48hrs.”
Suspended 6 weeks, then deactivated
“My account had been suspended for more than 6 weeks with 4 failed attempts. Then it was completely deactivated. I hired Or Shamosh and within 3 days it was reactivated. Add me to that recommendation list.”
Reactivated in 24 hours
“Or was the only one who offered a solution to resolve everything without removing all the products from Amazon warehouses. In less than 24 hours after the appeal, my account was reactivated with all products available for sale.”
Account suspended
“My Amazon seller account was suspended and then a miracle. I paid Mr Or Shamosh who got me back on, so quick only 5 days later I was back!! I highly recommend him. He is brilliant, honest and genuine.”
Pesticide listing
“HUGE shoutout to Or Shamosh for his help with my PESTICIDE suspension. I fought them myself for a month with no results. Reached out on Friday. My listings were live again earlier TODAY. LESS THAN A DAY!”
Listing complaints
“Shout out to Or Shamosh for helping me get one of my listings back online after it got taken down due to customer complaints! Thanks buddy.”
Hijacker removed
“I had a hijacker who really didn't want to leave. When Or sent me his organized method and we acted together, he dropped off my listing after a week and a half. I highly recommend him.”
Product reinstated
“After a month of ongoing work, the product was finally reinstated. Or was available at any moment, a precise professional, and courteous.”
Hijacker resolved
“A hijacker lowered my price by 40%. I turned to Or Shamosh who guided me through this process. Another week went by and the issue was resolved. Amazing service, patience, and he was available at all times.”
Listing policy
“A magician! I highly recommend Or for anyone who needs help with Amazon policy and listing reinstatement. He is patient, attentive, meticulous, and most importantly, professional and fast!”
Patent dispute
“A competitor wrongly accused me of patent infringement. Or Shamosh helped me fix this problem very quickly and professionally! I'm more than happy with his service and communication.”
“Shamosh is a true professional and WIZARD! Very kind, super responsive, and extra helpful. He literally saved my business! God bless you both.”
Patent infringement
“My listing was reported for PATENT infringement. Within 3 working days my listing was back online. Even after reinstatement, I had relisting issues. He sent another appeal and within 1 hour it was all back online.”
Account review
“Amazon notified me my account was under review. I immediately contacted Or Shamosh, who worked tirelessly all week. Within a short time, my account was reinstated. If you encounter issues, know you have a professional on your side.”
Trademark claim
“A competitor filed a false Trademark claim. I had a thorough, well-written appeal the next day. My appeal was accepted and within a few days my listings were back up and live. I am beyond grateful.”
Patent complaint
“Or Shamosh is AMAZING. Thank you my friend for helping me to reinstate my listings. He did an awesome job for appealing my patent complaint. You're the MAN.”
Adult flag
“Amazon incorrectly placed an 'Adult' flag on my listing. I fired off the emails in the morning and just half hour later got a reply from Amazon saying they have lifted the flag!!!! I'm beyond happy.”
Account reinstated
“Thanks so much to Or Shamosh for reinstating my account!! You have done an amazing job and were able to get me selling again in no time! Definitely recommend his services!”
Pesticide tag
“I'd been struggling for about two months due to an incorrect pesticide tag. After almost 10 weeks of trying myself, Or helped me get the listing reinstated in less than a week. Without his help, I'm not sure if I'd ever have solved it.”
Six short videos from sellers who worked with ASA Compliance Group through reinstatement. Every case has its own timeline and details.
6 client video stories
When you’re ready, get your case strategy below. We’ll tell you if we’re the right fit.
ASA Compliance Group operates Amazon Sellers Appeal. On misbranded files we establish which of the three notices you have, then run the correction, labelling fix or supply-chain file it needs - or evidence that the current state is defensible.
Three very different notices use the word misbranded, and they take different files. Decide which one you have before assembling anything, because the evidence that closes one does not touch the others.
On the account-level branch the file is what Amazon asked for and nothing else: the exact notice, every ASIN and brand it names, invoices covering the period and quantities requested, the supplier's legal identity and a way to contact them that Amazon can use, payment and delivery records that tie those invoices to real movement of goods, authorisation where the brand relationship requires it, and a comparison of the units against the ASINs they were sold under.
That is why a misbranded notice is not automatically a trademark complaint and not automatically an authenticity case. Both can sit underneath one, which is the reason the branch has to be settled first rather than assumed.
Three questions decide the route, in this order:
What does the physical product and its packaging actually say? Brand marks, model, importer and manufacturer details, barcode.
What does the ASIN claim? Brand field, title, identifier, images, and every backend attribute that carries a brand.
Which of the two is wrong, and did the seller create it, inherit it, or receive it from another contributor?
Amazon's Brand Name policy governs how a product's brand is represented and where the line between branded and unbranded sits. Where the disputed act is the catalog entry itself rather than the unit, the analysis moves to brand misuse, which is a different lane with different evidence.
Reviewers compare the notice against what the catalog and the unit actually show. Most rejected responses argue ownership when the question was identity.
A trademark certificate or a Brand Registry screenshot, with no photograph of the unit and packaging actually sold under the ASIN.
The detail page is corrected while historical contributions, old packaging, and units already in fulfilment centres go unmentioned.
The product or its box visibly carries a brand and the response insists it does not. Reviewers can see the images.
Invoices naming a different manufacturer, model, pack count or brand, submitted with no account of how those entities relate.
Another contributor is named, but the seller's own contribution history and current physical product go unproven.
A single general argument sent against a notice that names several ASINs with different mismatches and different evidence.
A focused appeal connects your notice with verifiable records. Here is what we review: product labels, branding, catalog differences and supporting records.
Read the exact notice and separate it by ASIN. A single notification often mixes misbranding with third-party rights language, counterfeit policy links, or account-level clauses, and each of those carries a different burden. On the catalog branch, decide per ASIN which of the five mismatches applies before anything is drafted.
Then establish the physical source of truth. That means photographs of every side of the product and of the packaging, showing brand marks, model numbers, the barcode, and importer or manufacturer details. This is the evidence the response is built on, and it is the one most often missing.
Put the unit and the record side by side and mark each field identical or different. The comparison is what turns a disagreement into a specific, correctable claim:
Then name the authoritative value and where it comes from. A comparison that does not end in a target state is not finished.
Where a private-label or manufacturing relationship is part of the answer, every document has to point at the same product. A manufacturing or private-label agreement, invoices naming the same model and identifiers, the GS1 record, and brand ownership or authorization where it is genuinely relevant.
An invoice in the manufacturer's name rather than the brand's is normal and not by itself a problem. What it needs is the chain written out, so a reviewer can follow manufacturer to seller to brand to ASIN without inferring anything.
Catalog corrections run through prepared, uploaded, processed and live-verified, and those are four different things. Report which state each item is actually in. Where the fix is physical rather than catalog, say so separately: relabelling and inventory segregation are only claims once they are done and dated.
Where the disputed field is the catalog entry itself rather than the unit, the correction route and the evidence both change: see incorrect detail page.
If a document does not exist, say so rather than reconstructing it. A stated gap is workable; an invented relationship is a second problem sitting permanently on the case log.
For sellers who already have the Performance Notification. Broader questions: full FAQ library.
Your case stays with one team for the evidence review, appeal, submissions and follow-ups.
Include the affected ASINs, photographs of the product and all sides of the packaging, and any brand or manufacturer paperwork. Four short steps. Or Shamosh reads every intake.
Or Shamosh · Founder and lead strategist
5,500+ enforcement cases since 2016. Every intake is personally assessed before acceptance.
Send what you have, including prior DIY or agency appeals. We say what is viable in writing before you commit.
Questionnaire
If the questionnaire does not load, open intake on the account page.
If Amazon flagged a misbranded ASIN, start with the questionnaire.
For individual ASIN issues, explore listing reinstatement. For a different notice, browse all suspension types.
