Amazon removed your listing after a trademark complaint? We review the listing, trademark record, authorization and earlier replies, then handle the appeal and any rights-owner correspondence your case needs.
Founder-led review. Most first replies within about an hour.
Last verified as of .
Founder-led enforcement expertise backed by executive leadership and specialist teams in Seller Central.
Founder, ASA Compliance Group · International speaker on Amazon enforcement and reinstatement
When your Amazon account or listings are suspended, every moment counts, and genuine expertise matters. Or Shamosh, founder of ASA Compliance Group, has spent over 10 years mastering the complexities of Amazon’s policies, compliance guidelines, and seller reinstatements. His LL.B. background informs how he reads Performance Notifications and frames compliance strategy; complex matters still run through ASA Compliance Group’s in-house legal department and outside counsel when required. He has led work across 5,500+ cases. His work spans seller account suspensions, listing appeals and compliance cases.
Or regularly shares his knowledge at seller conferences and webinars worldwide, including Prague March 2025, Sofia April 2025 and April 2026, Warsaw May 2026, with an upcoming UK appearance in October 2026. See conference appearances, explore seller webinars, read the restricted keywords guide, or see client stories in Testimonials.
AmazonSellersAppeal is operated by ASA Compliance Group, with dedicated appeal, legal, IP, and compliance teams in Seller Central. Michael Gourin and Smadar Popovski, alongside Or, lead intake and case operations; specialist staff join when your Performance Notification requires it.
Or Shamosh · Founder & CEO
Chief Commercial Officer
Product, marketing, partner channels, case intake & service structure
Owns product positioning, marketing, partner channels, and intake so sellers enter the right service path with clear scope and the right facts.
Chief Operating Officer
Appeal execution, Seller Central operations & case sequencing
Runs Performance Notification review, POA execution, Seller Central follow-ups, and escalations with disciplined sequencing.
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Finding it precisely is most of the work, because the complaint often names the listing rather than the sentence.
A brand name used in the written listing. Sometimes to describe genuine goods, sometimes for search traffic, sometimes inherited from a supplier's copy without anyone considering it.
The distinction that matters is whether the use identifies the product's source or describes something about it. That is a legal question with a jurisdiction-specific answer, which is why this page describes the analysis rather than concluding it.
The mark appears on the product, its box or the listing images. Where the goods are genuine this can be entirely ordinary; where they are not, or where the packaging was altered, it is the allegation itself.
Photograph what actually ships, on every side. A complaint about appearance cannot be answered with a description of appearance.
Naming another brand to say what your product works with. Frequently legitimate and frequently done in a way that invites the complaint, because the wording implies more than compatibility.
Where the brand field itself carries the other brand, the issue is brand misuse and the evidence is different.
The products are authentic and the owner objects anyway. This is where material differences, territorial rights, altered packaging and warranty differences enter, and where genuineness stops being a complete answer.
Where the objection is really about the market the goods were made for, it is parallel import; where it is that the goods are not what they appear to be, it is a counterfeit claim. Both have their own evidence.
Several complaints, or the same complainant across several listings. The unit of work is each listing and each complaint identifier, with one consistent position across them, because inconsistency between responses is itself a finding.
AmazonSellersAppeal by Or Shamosh reviews your trademark infringement notice and evidence, then manages your case in Seller Central.
We review the complaint and identify exactly how the trademark appears on your product, packaging or listing.
We check authorization and product records, prepare the supporting evidence and determine whether the response needs a correction, dispute or retraction.
We manage the Seller Central response, coordinate any rights-owner correspondence and handle further evidence requests and follow-ups.
Strategy, evidence, appeal writing, submissions and unlimited follow-ups and revisions within the agreed case scope.
Amazon seller enforcement is our daily work. Amazon Sellers Appeal has handled account, listing and compliance cases across global marketplaces.
* Historical results across ASA Compliance Group-managed enforcement cases. Last verified as of .
Real names and quotes from clients we’ve helped through reinstatement. Every case has its own timeline and details.
Other firms failed
“One of the greatest messages an Amazon seller can receive! I tried 2 other firms that both failed miserably and wasted about 5-6 weeks. Or fixed it in < 48hrs.”
Suspended 6 weeks, then deactivated
“My account had been suspended for more than 6 weeks with 4 failed attempts. Then it was completely deactivated. I hired Or Shamosh and within 3 days it was reactivated. Add me to that recommendation list.”
Reactivated in 24 hours
“Or was the only one who offered a solution to resolve everything without removing all the products from Amazon warehouses. In less than 24 hours after the appeal, my account was reactivated with all products available for sale.”
Account suspended
“My Amazon seller account was suspended and then a miracle. I paid Mr Or Shamosh who got me back on, so quick only 5 days later I was back!! I highly recommend him. He is brilliant, honest and genuine.”
Pesticide listing
“HUGE shoutout to Or Shamosh for his help with my PESTICIDE suspension. I fought them myself for a month with no results. Reached out on Friday. My listings were live again earlier TODAY. LESS THAN A DAY!”
Listing complaints
“Shout out to Or Shamosh for helping me get one of my listings back online after it got taken down due to customer complaints! Thanks buddy.”
Hijacker removed
“I had a hijacker who really didn't want to leave. When Or sent me his organized method and we acted together, he dropped off my listing after a week and a half. I highly recommend him.”
Product reinstated
“After a month of ongoing work, the product was finally reinstated. Or was available at any moment, a precise professional, and courteous.”
Hijacker resolved
“A hijacker lowered my price by 40%. I turned to Or Shamosh who guided me through this process. Another week went by and the issue was resolved. Amazing service, patience, and he was available at all times.”
Listing policy
“A magician! I highly recommend Or for anyone who needs help with Amazon policy and listing reinstatement. He is patient, attentive, meticulous, and most importantly, professional and fast!”
Patent dispute
“A competitor wrongly accused me of patent infringement. Or Shamosh helped me fix this problem very quickly and professionally! I'm more than happy with his service and communication.”
“Shamosh is a true professional and WIZARD! Very kind, super responsive, and extra helpful. He literally saved my business! God bless you both.”
Patent infringement
“My listing was reported for PATENT infringement. Within 3 working days my listing was back online. Even after reinstatement, I had relisting issues. He sent another appeal and within 1 hour it was all back online.”
Account review
“Amazon notified me my account was under review. I immediately contacted Or Shamosh, who worked tirelessly all week. Within a short time, my account was reinstated. If you encounter issues, know you have a professional on your side.”
Trademark claim
“A competitor filed a false Trademark claim. I had a thorough, well-written appeal the next day. My appeal was accepted and within a few days my listings were back up and live. I am beyond grateful.”
Patent complaint
“Or Shamosh is AMAZING. Thank you my friend for helping me to reinstate my listings. He did an awesome job for appealing my patent complaint. You're the MAN.”
Adult flag
“Amazon incorrectly placed an 'Adult' flag on my listing. I fired off the emails in the morning and just half hour later got a reply from Amazon saying they have lifted the flag!!!! I'm beyond happy.”
Account reinstated
“Thanks so much to Or Shamosh for reinstating my account!! You have done an amazing job and were able to get me selling again in no time! Definitely recommend his services!”
Pesticide tag
“I'd been struggling for about two months due to an incorrect pesticide tag. After almost 10 weeks of trying myself, Or helped me get the listing reinstated in less than a week. Without his help, I'm not sure if I'd ever have solved it.”
Six short videos from sellers who worked with ASA Compliance Group through reinstatement. Every case has its own timeline and details.
6 client video stories
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ASA Compliance Group operates Amazon Sellers Appeal. On trademark files we identify the challenged use and run the route in Seller Central. Legal conclusions belong with qualified counsel.
This page is for the seller who received the complaint. Amazon normally identifies the affected listing, a complaint identifier, the rights owner or its agent, and the alleged issue. The allegation may concern a protected word, a logo, packaging, compatibility wording, an image, product branding, or authenticity framed through trademark rights.
Amazon acts here as a marketplace enforcement channel. It is not making a final court determination of infringement, and a removal is not a finding that one occurred. That matters practically: it means the record can still be built, and it means a removal is not something to concede to.
Four routes, and the record decides which is available rather than the seller's preference:
The rights owner withdraws the complaint through Amazon's channel. Direct when it is available, and it is not always.
The use is permitted, descriptive, or the complaint identifies the wrong product. Needs the exact use documented.
A licence or distribution right covering this product, territory, marketplace and dates. Scope is everything here.
The use was not defensible. Remove or rewrite it across every surface and say so plainly.
The distinction that catches most sellers: invoices address authenticity and chain of supply, not trademark use. A genuine product can be sourced perfectly and still create a trademark issue in how the mark appears. Amazon's trademark policy for sellers sets out the concepts; the legal analysis is jurisdiction-specific and belongs with counsel. Where the underlying question is whether the goods can be traced at all, that is inauthentic product violations, a different burden with different documents.
Reviewers are looking at how a mark was used. Most rejected responses prove where the goods came from.
Sourcing records sent where the complaint is about how the mark appears in the title, images or packaging. Different questions.
“We bought them legitimately” offered where the complaint is about material differences, territorial rights, altered packaging or the specific use alleged. Ownership of the goods does not answer any of those.
Infringement accepted when the complaint may be factually wrong, procedurally defective, or aimed at a different product.
An emotional message sent before the complaint record is preserved and the approach chosen, which can create admissions or a demand.
Registration and enrolment advice offered by a seller who is accused, which answers the opposite question to the one asked.
A plan of action that implicitly admits the allegation when the seller's actual position is that it is wrong.
A focused appeal connects your notice with verifiable records. Here is what we review: the challenged trademark use, authorization and listing evidence.
Record the notice, the complaint identifier, the listing, the rights owner's identity, the asserted mark, its registration number if supplied, and the exact marketplace. Preserve all of it before editing anything, because the listing state at complaint time is part of the record.
Then locate the challenged use precisely. Current and historical listing text, images, enhanced content, packaging, product photographs and backend terms, with the specific location of the mark identified rather than described.
Check the asserted mark rather than assuming it: status, ownership, the goods and services it covers, and the jurisdiction. A mark can be registered for goods unrelated to the product, held by someone other than the complainant, or lapsed.
Read it carefully rather than mechanically. What the register says and what it means for this product are different, and the second is where counsel earns their fee.
A licence, distribution agreement or authorization letter is only as good as its scope: the named territory, the product, the marketplace, the dates, and whether the issuer had authority to grant it. Amazon's expectations for these documents are specific, and rejections here are usually about authority and authentication rather than about the appeal's wording.
Trace the chain to the recorded owner. An authorization from an intermediary who cannot show their own right to grant it establishes nothing, and that gap is what most rejected letters have in common.
Then choose: retraction, non-infringement, authorization or correction. Where correction is right, do it across every surface and say plainly what changed. Where the position is a dispute, do not send a corrective plan that concedes it.
The boundary is worth stating on the page and in the file. Assembling the notice, the product, the registry record and the use comparison is operational work. Turning those into a conclusion about infringement is legal work, and it should be reviewed by qualified counsel before it is sent.
Correction and complaint resolution are different events. Correcting a listing may resolve an Amazon-generated suspected-use warning, and it makes the listing compliant going forward. It does not automatically remove a rights-owner complaint already recorded in Account Health: that needs retraction by the complainant, or a dispute where the claim is wrong. And if the complaint is about how the product looks rather than about a mark, it is a design-patent matter with its own routes: see design patent complaints.
If you have already contacted the complainant, include that correspondence. It shapes what is still available, and finding out later is worse than reading it now.
For sellers who already have the Performance Notification. Broader questions: full FAQ library.
Read the IP complaint and appeal guide for a worked comparison of retraction and dispute routes.
Your case stays with one team for the evidence review, appeal, submissions and follow-ups.
Include the complaint identifier, the mark asserted, and where the brand appears on your listing and product. Four short steps. Or Shamosh reads every intake.
Or Shamosh · Founder and lead strategist
5,500+ enforcement cases since 2016. Every intake is personally assessed before acceptance.
Send what you have, including prior DIY or agency appeals. We say what is viable in writing before you commit.
Questionnaire
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If Amazon received a trademark complaint against your listing, start with the questionnaire.
For individual ASIN issues, explore listing reinstatement. For a different notice, browse all suspension types.
