ASA Compliance GroupSeller legal support

Amazon Seller Legal Support Legal support aligned with your appeal.

Looking for a lawyer for Amazon sellers? Our in-house legal and appeals teams review trademark, copyright, patent and counterfeit complaints, distinguish rights-owner disputes from inauthentic product complaints, and coordinate the evidence, appeal and legal correspondence your case needs.

Built for 7 and 8 figure Amazon seller businesses.

Or Shamosh speaking at the European Seller Conference in Prague, March 2025
Or Shamosh, Founder of ASA Compliance Group
European Seller Conference. Prague, March 2025.
  • 5,600+ accounts and ASINs reinstated
  • 98% historical reinstatement rate
  • Since 2016

Last verified as of .

Founder-led case review

Meet the people behind your case.

ASA Compliance Group brings together appeal, legal and compliance specialists. Or, Smadar and Michael lead the strategy, case operations and intake, so the work starts with the right facts and a clear scope.

  • Or Shamosh

    Or Shamosh

    Founder & CEO

    Reviews your case strategy with over a decade of Amazon enforcement experience, covering seller account suspensions, listing appeals and complex compliance cases.

  • Smadar Popovski

    Smadar Popovski

    Chief Operating Officer

    Leads the day-to-day case work, from reviewing Amazon's messages and preparing appeals to coordinating Seller Central follow-ups, revisions and case escalations.

  • Michael Gourin

    Michael Gourin

    Chief Commercial Officer

    Oversees case intake and service scope, helping sellers reach the right team with a clear brief, the relevant records and an understanding of the work involved.

More about our team and experience

Tell us what happened.

Four short steps help us understand your situation, Amazon's message and any previous attempts, so we can identify the right response and missing evidence with less back-and-forth. Share what you have. We will reply with our assessment, recommended approach and fee for the proposed work.

Let's see what it will take to resolve this.

Why we ask: tell us what happened. A real person reviews what you send and replies in writing with your case strategy, including our assessment of the case and the approach we recommend. We also include the fee before you decide whether to proceed.

About 3 minutes. We save your progress as you go.

Proof & results

Company-wide experience across account and listing cases. Individual results and timelines vary. Last verified October 1, 2026.

Or Shamosh speaking to an audience at the European Seller Conference in Prague
Or Shamosh speaking at the European Seller Conference, Prague, March 2025.
Historical reinstatement rate
independently verified
98%
Reinstatement rate on cases we accepted and fully managed. Independently reviewed by a third-party verifier (publicly traded).
Accounts and ASINs reinstated
since 2016
5,600+
Account-level and ASIN-level enforcement across global marketplaces.
Speed
first reply
Within about an hour
First human reply within about an hour in most cases. Review timelines vary by queue and issue type.
Scope
all included
End to end
Full strategy, full package, unlimited follow-ups and revisions within scope, calls, escalations, and internal routing when needed.
International speaker
conferences
Dozens of keynotes
Keynote speaker at seller conferences worldwide, including European Seller Conference, Amazing Days, MAD Conference, and AMA Fest UK. Prague, Sofia, Warsaw, the UK, and more.
Legal alignment
one record
Counsel-ready
Formal letters, non-infringement positions, and POAs stay aligned with your IP story and any outside counsel you retain.

Real sellers. Real reinstatements. Each case required a different approach.

Six short videos from sellers who worked with ASA Compliance Group through reinstatement. Every case has its own timeline and details.

Maia“After four months deactivated on a variation issue, others said they couldn’t help. Or got my business, and my dreams, back.”

Nasir“Five years using Or. Very professional and quick on listings, account issues, and safety concerns.”

Nimrod“Sharp, smart, and reliable. If you’re thinking about working with him, you should go for it.”

Eliran“He gives you honest odds upfront, straight with you, even when it’s not what you wanted to hear.”

Fozia“Eight years selling on Amazon. Or fixed every issue. Calm when I was panicking, always a successful outcome.”

Paul“Shut down overnight. Months with another expert failed. Or got us back in the UK and Europe. Or is your man.”

Client reviews

What sellers say about Amazon Sellers Appeal

Experiences across our account, listing and policy work. These are individual outcomes, not a prediction of your result.

See all reviews

How we handle your case

Do you need an Amazon seller lawyer?

A rights-owner dispute may need legal analysis as well as an Amazon appeal. Our in-house legal and appeals teams review the complaint, product evidence and previous submissions together. We explain the Amazon-facing work we can manage and whether litigation or separately retained representation requires outside counsel.

Explore design patent complaints, utility patent complaints and brand authorization evidence.

Start my case review
  1. Establish what is being alleged

    We review the Performance Notification, rights-owner complaint, affected ASINs and correspondence. Trademark, copyright, patent and counterfeit allegations are assessed in their specific context.

  2. Develop the supporting position

    Trademark and copyright complaints require the disputed branding or content and the relevant permission or ownership records. Design and utility patent complaints require the identified right and the affected product. Counterfeit complaints also require sourcing evidence. The case record determines the appropriate dispute, rights-owner correspondence or Amazon-facing response.

  3. Coordinate the agreed response

    After engagement, we manage the agreed submissions and follow-ups with legal input where needed. Litigation or other work outside the engagement is coordinated with appropriate outside counsel.

Service lines

Find the service that fits your case.

Account enforcement, a blocked ASIN, verification, an IP complaint or regulatory documents: each needs a different response. These are the five service lines we handle.

Not sure which service fits your Amazon seller issue? Open the full who-we-help guide

Legal support: FAQs

The role of ASA’s legal team, when outside counsel is needed, and how IP complaints are handled.

For a seller IP notice, the intellectual property guide explains how to identify the right, compare evidence and distinguish a retraction request from a supported dispute.

What is ASA Compliance Group?

ASA Compliance Group operates Amazon Sellers Appeal, with an in-house legal department and Seller Central specialists. We coordinate the legal position, supporting evidence, formal correspondence and Amazon-facing response within the agreed engagement.

Are you a law firm?
We are a reinstatement and compliance operator with an in-house legal department for Amazon enforcement, not a general outside law firm for unrelated matters. Our legal team handles formal correspondence (including non-infringement letters and related opinion-style work), patent disputes, IP escalations, and legal drafting tied to Seller Central appeals. We also coordinate with your outside counsel when you want additional representation.
Do I need an Amazon seller lawyer or attorney for my case?
It depends on the complaint and the work required. ASA's in-house legal and appeals teams coordinate the agreed Amazon-facing response. Litigation, court filings or other separately retained representation may require appropriate outside counsel. We explain the role proposed for our team and any separate counsel before engagement.
Can you work with my attorney?

Yes. We coordinate the agreed Amazon-facing work with your attorney’s advice. Share the rights-owner correspondence, Amazon messages and previous submissions so the legal position and appeal do not contradict one another. Any separately retained representation remains with your counsel.

Do counterfeit and inauthentic complaints need the same response?

Not always. We first check whether Amazon cites a rights-owner complaint, a product-authenticity concern or another restriction. We then review the relevant rights, authorization and sourcing records. Legal correspondence is used where the case calls for it; invoices or a generic Plan of Action are not a substitute for answering the specific allegation.

For an authenticity complaint affecting an ASIN without a rights-owner dispute, see our listing reinstatement service.

What does full case ownership include?

For accepted cases, we coordinate the assessment, evidence, Amazon-facing submissions, revisions and follow-ups within the agreed scope. Separate litigation or external representation requires the appropriate engagement.

Do you have insider contacts at Amazon?
No.
How do I start?
Send your Performance Notification and case history. We assess fit and explain how we would work alongside any counsel you retain.
Do you guarantee reinstatement?
No. Amazon decides.
When is a non-infringement letter appropriate?

A non-infringement letter may be appropriate when the rights involved and supporting facts justify that position. It must be consistent with the product evidence, rights-owner correspondence and Amazon appeal. We assess whether it is relevant to the complaint; the letter alone does not guarantee withdrawal or reinstatement.

What is an Amazon trademark complaint appeal?

It is a response to a trademark complaint affecting your Amazon account or listings. We review the complaint, the rights involved and any authorization or sourcing records before identifying the appropriate dispute, retraction or appeal process. The supporting documents and Seller Central response must be consistent.

Next step: complete the case strategy intake earlier on this page. We reply with what we need and whether we can take your case.

Get a clear scope for your seller dispute.

Share your situation so we can assess the appropriate next step.

Start my case review