Founder, ASA Compliance Group · International speaker on Amazon enforcement and reinstatement
When your Amazon account or listings are suspended, every moment counts, and genuine expertise matters. Or Shamosh, founder of ASA Compliance Group, has spent over 10 years mastering the complexities of Amazon’s policies, compliance guidelines, and seller reinstatements. His LL.B. background informs how he reads Performance Notifications and frames compliance strategy; complex matters still run through ASA’s in-house legal department and outside counsel when required. He leads a team whose track record includes 5,600+ Amazon seller accounts and ASINs reinstated. The 98% historical reinstatement rate applies to accepted cases where ASA managed the compliance response; see the methodology and limitations in the proof section.
Or regularly shares his knowledge at seller conferences and webinars worldwide, including Prague March 2025, Sofia April 2025 and April 2026, Warsaw May 2026, with an upcoming UK appearance in October 2026. See conference stages on the webinars page. Explore Media (webinars), read the restricted keywords and listing claims guide, or see client stories in Testimonials.
ASA Compliance Group backs Amazon Sellers Appeal with dedicated appeal, legal, IP, and compliance teams in Seller Central. Michael Gourin and Smadar Popovski, alongside Or, lead intake and case operations; specialist staff join when the case requires their expertise.
Executive leadership
Michael Gourin
Chief Commercial Officer
Product, marketing, partner channels, case intake & service structure
Owns product positioning, marketing, partner channels, and intake so sellers enter the right service path with clear scope and the right facts.
Executive leadership
Smadar Popovski
Chief Operating Officer
Appeal execution, Seller Central operations & case sequencing
Runs case review, evidence preparation, Seller Central submissions, follow-ups and escalations, including Plans of Action where the issue and response route call for one.