In October 2025, Amazon launched FBA Partial Refunds, a new “refund-and-keep” policy letting sellers issue partial refunds without returns. It promises faster resolutions and lower costs – but also raises risks around abuse, data loss, and margin erosion. ASA Compliance Group breaks down the fine print, trade-offs, and strategy every seller should follow before enabling it.
Account Health Assurance Just Changed: Inside Amazon’s New “Seller Challenge” Beta
Seller Challenge is Amazon’s new golden ticket inside Account Health Assurance – a beta feature quietly launched in October 2025. It lets qualified sellers request a second review of disputed enforcement actions. Limited for now, but it finally opens the factory doors a little wider, hinting that fairness may at last be part of Amazon’s recipe.