ASA Compliance GroupAccount migration & verification

Amazon Seller Account Migration & Verification Plan the change. Coordinate the verification.

Changing the legal entity or ownership of your Amazon seller business, or facing a verification issue? We review your situation and Amazon’s requirements, align business records and coordinate Seller Central updates or verification responses, including Seller Identity Verification and INFORM Act verification.

Built for 7 and 8 figure Amazon seller businesses.

Or Shamosh speaking at the European Seller Conference in Prague, March 2025
Or Shamosh, Founder of ASA Compliance Group
European Seller Conference. Prague, March 2025.
  • 5,600+ accounts and ASINs reinstated
  • 98% historical reinstatement rate
  • Since 2016

Last verified as of .

Founder-led case review

Meet the people behind your case.

ASA Compliance Group brings together appeal, legal and compliance specialists. Or, Smadar and Michael lead the strategy, case operations and intake, so the work starts with the right facts and a clear scope.

  • Or Shamosh

    Or Shamosh

    Founder & CEO

    Reviews your case strategy with over a decade of Amazon enforcement experience, covering seller account suspensions, listing appeals and complex compliance cases.

  • Smadar Popovski

    Smadar Popovski

    Chief Operating Officer

    Leads the day-to-day case work, from reviewing Amazon's messages and preparing appeals to coordinating Seller Central follow-ups, revisions and case escalations.

  • Michael Gourin

    Michael Gourin

    Chief Commercial Officer

    Oversees case intake and service scope, helping sellers reach the right team with a clear brief, the relevant records and an understanding of the work involved.

More about our team and experience

Tell us about your account change or verification issue.

Tell us what you want to change or resolve. We will review your situation and reply with the proposed approach and fee.

    What are you contacting us about? *

    Select all that apply.

    Have you already changed any business details in Seller Central? *

    The business country recorded on your account, not the marketplace where you sell.

    For example: US, UK or Germany. Enter ‘Not sure’ if you don’t know yet.

    Tell us what has already happened, what still needs to change and any problem Amazon is raising. One or two sentences is enough.

    Paste Amazon’s latest verification request, rejection, Performance Notification or case reply, if you have one.

    Proof & results

    Company-wide experience across account and listing cases. Individual results and timelines vary. Last verified October 1, 2026.

    Or Shamosh speaking to an audience at the European Seller Conference in Prague
    Or Shamosh speaking at the European Seller Conference, Prague, March 2025.
    Historical reinstatement rate
    independently verified
    98%
    Reinstatement rate on cases we accepted and fully managed. Independently reviewed by a third-party verifier (publicly traded).
    Accounts and ASINs reinstated
    since 2016
    5,600+
    Account-level and ASIN-level enforcement across global marketplaces.
    Speed
    first reply
    Within about an hour
    First human reply within about an hour in most cases. Review timelines vary by queue and issue type.
    Scope
    all included
    End to end
    Full strategy, full package, unlimited follow-ups and revisions within scope, calls, escalations, and internal routing when needed.
    International speaker
    conferences
    Dozens of keynotes
    Keynote speaker at seller conferences worldwide, including European Seller Conference, Amazing Days, MAD Conference, and AMA Fest UK. Prague, Sofia, Warsaw, the UK, and more.
    Profile discipline
    Seller Identity Verification
    Planned account changes
    Entity, bank, tax, and address updates run in the sequence appropriate to the account so verification replies do not fight each other.

    Real sellers. Real reinstatements. Each case required a different approach.

    Six short videos from sellers who worked with ASA Compliance Group through reinstatement. Every case has its own timeline and details.

    Maia“After four months deactivated on a variation issue, others said they couldn’t help. Or got my business, and my dreams, back.”

    Nasir“Five years using Or. Very professional and quick on listings, account issues, and safety concerns.”

    Nimrod“Sharp, smart, and reliable. If you’re thinking about working with him, you should go for it.”

    Eliran“He gives you honest odds upfront, straight with you, even when it’s not what you wanted to hear.”

    Fozia“Eight years selling on Amazon. Or fixed every issue. Calm when I was panicking, always a successful outcome.”

    Paul“Shut down overnight. Months with another expert failed. Or got us back in the UK and Europe. Or is your man.”

    Client reviews

    What sellers say about Amazon Sellers Appeal

    Experiences across our account, listing and policy work. These are individual outcomes, not a prediction of your result.

    See all reviews

    How we handle your case

    A business change with a consistent record.

    Whether you are buying an Amazon seller business, changing its registered company or resolving verification, we assess the situation and set out the proposed approach, scope and fee.

    Planning a change? Read the seller-business migration guide. Already blocked? Use the verification-failure checks. Both routes use the one-step questionnaire above.

    Start my case review
    1. Review the change or verification request

      We compare the current Seller Central details with the proposed ownership, company or country change. For verification-only cases, we start with Amazon’s specific request.

    2. Prepare the records and sequence

      For a planned acquisition or company change, we map the current and proposed legal entity, ownership, representative, bank and tax details before coordinating updates. For an active Seller Identity Verification or INFORM Act request, we match the requested records to the existing account and explain any genuine discrepancy. Required account-holder participation remains part of the process.

    3. Coordinate updates and responses

      After engagement, we handle the agreed Seller Central updates, Seller Identity Verification or INFORM Act verification responses and follow-ups. New requests are checked against the existing record.

    Service lines

    Find the service that fits your case.

    Account enforcement, a blocked ASIN, verification, an IP complaint or regulatory documents: each needs a different response. These are the five service lines we handle.

    Not sure which service fits your Amazon seller issue? Open the full who-we-help guide

    Migration & verification: FAQs

    Eligibility, Seller Identity Verification, document rejections and continuity during an account transition.

    What is ASA Compliance Group?

    ASA Compliance Group operates Amazon Sellers Appeal. Our migration and verification service reviews the proposed business change, supporting records and Amazon requirements, then coordinates the agreed Seller Central updates and responses.

    Can I transfer my Amazon seller account to a new owner?

    Buying an Amazon seller business, changing the registered company and moving from an individual to a company are different situations. We review the proposed change, marketplace, account status and supporting business records before recommending Seller Central updates. The required process depends on Amazon's applicable rules and approval or verification requirements. A purchase agreement or a change to account details does not by itself establish that Amazon has approved the change.

    What triggers Seller Identity Verification during a migration?

    Changes to the legal entity, beneficial owners, address or bank information may require Seller Identity Verification (SIV). We review the current account status and requested records before recommending updates.

    How long does account migration take?

    Timing depends on Amazon’s review, verification requests and outstanding business records. We coordinate the agreed workflow and follow-ups, but cannot promise a fixed approval date or uninterrupted selling and payments.

    Will my metrics survive a migration?

    We cannot promise that metrics or selling activity will remain unchanged. The account’s circumstances, approved changes and Amazon’s review determine what happens during the transition.

    Can you change country of registration or legal entity type?
    Sometimes, within Amazon’s constraints. We assess feasibility from your current profile and target structure before you change fields.
    What if Seller Identity Verification fails or documents keep being rejected?

    We assess Amazon’s stated reason and the full verification history. Entity, bank, tax, address and ownership information need to be supported by the appropriate records. Mismatches can complicate review, but a rejected document may have other causes; we check those before recommending another upload.

    Do you guarantee approval?
    No. We provide structured requests, documentation alignment, and execution support.
    Can you help with Amazon INFORM Act verification?

    We review Amazon’s verification request, check the relevant business information and supporting records, and help prepare the response. If verification is pending or documents have been rejected, include Amazon’s latest message in the form so we can assess the next step.

    How do I start?

    Use the single-step form to select the reasons for contacting us, tell us whether business details have already changed in Seller Central, and identify the relevant countries and Amazon marketplaces. Briefly explain your situation, add Amazon’s latest message if you have one, and leave your name and email so we can respond.

    Should I update my bank account in Seller Central before or after a legal entity change?

    There is no universal sequence for every account. We review Amazon’s current instructions, the proposed entity change and the supporting bank and business records before coordinating updates. Inconsistent information can lead to additional verification.

    Next step: complete the case strategy intake earlier on this page. We reply with what we need and whether we can take your case.

    Let’s assess your proposed account transition.

    Share your situation so we can assess the appropriate next step.

    Start my case review