Toy compliance · US, Canada & UK
Amazon Toy Testing Requirements: TIC Verification & Compliance Documents
An Amazon toy compliance request starts with the exact ASIN, marketplace, and deadline. Assemble the required records and ask the provider whether your existing reports are suitable before ordering new tests.
What changed: Amazon announced annual testing or document verification through an approved Testing, Inspection, and Certification (TIC) provider for children’s toys in its US and Canada stores, effective September 3, 2025. Check the affected ASINs and submission date in your Account Health notice. Annual verification does not automatically mean a new physical laboratory test for every toy every year.
How to respond to an Amazon toy compliance request
- Record the request. Save the ASIN, marketplace, case or request reference, required action, and deadline. Check whether the listing is active, at risk, or already restricted.
- Identify the exact product. Match the brand, model, age grade, materials, accessories, and packaging to the item you sell. A report for a similar-looking toy is not enough to establish a match.
- Use the provider route shown in Account Health. Amazon’s announced workflow is to select an approved TIC provider, accept its quote, supply samples or existing documents, and await verification. Check the current instructions in your account.
- Agree on the document review before ordering new tests. Ask the provider which existing reports can be assessed, what is missing, and whether variants can be covered together. Ask the provider to confirm which products it will review and what it will supply.
- Complete the requested work and confirm the outcome. Retain the provider’s reference, submission evidence, and any follow-up. Check Amazon’s compliance status after completion; sending a file alone is not confirmation that the request is resolved.
Keep the process tied to the Account Health request. If your product has been classified as a toy incorrectly, provide factual product-use, packaging, age-grading, and listing evidence through the available dispute route. Keep the age label consistent with the product’s intended use and supporting evidence.
Amazon toy compliance documents: a practical checklist
Prepare these records for review, then follow the specific list from Amazon and your provider. The required evidence depends on the product and destination market.
| Record | What to check before submission |
|---|---|
| Product identity sheet | ASIN, SKU, brand, model, intended age range, manufacturer, marketplace, and a short description of the toy and its accessories. |
| Complete test reports | All pages, laboratory identity, report number and date, tested model, sample photographs, applicable standards, results, and coverage of relevant materials or components. |
| Market-specific certificate or declaration | For applicable US children’s products, the CPC must correspond to the product and supporting tests. UK declarations and Canadian compliance records serve different market requirements. |
| Product and packaging photographs | Readable labels, warnings, model numbers, manufacturer/importer details, and all sides needed to connect the physical product with the reports. |
| Manufacturing and variant information | Manufacture dates, batches, material or design changes, color variants, sizes, and the reason a report covers the offered variant. Ask the provider to confirm coverage. |
| Amazon request and provider correspondence | The requested ASINs, deadline, quote scope, submission reference, outstanding questions, and the final verification outcome. |
Ask the supplier for complete records
Request the complete report and relevant certificate for the exact model, clear label photos, and confirmation of material or factory changes since testing. A one-page “compliant” statement does not explain the evidence behind it.
For toys with batteries
Check battery chemistry, installation, compartment design, and any applicable electrical or battery requirements with the provider. Transport documentation is a separate check: see our Amazon lithium battery requirements guide.
US and Canada: match the evidence to the market
United States: ASTM F963, CPSIA and the CPC
The CPSC identifies ASTM F963-23 as the applicable toy standard for toys manufactured on or after April 20, 2024. For older stock, check the edition applicable on its manufacture date. The provider still needs to confirm that the report covers the product and the current request.
For toys intended primarily for children 12 and under, applicable children’s-product testing and certification requirements must be assessed. The responsible US manufacturer or importer issues the Children’s Product Certificate (CPC) based on the required supporting evidence. A CPC and a laboratory report are different documents. Use the CPSC toy safety guidance to identify the requirements relevant to your product.
Qualifying registered small-batch manufacturers may receive limited relief from certain third-party testing requirements. Check your remaining obligations for product safety, certification, or Amazon’s verification process. Check the CPSC small-batch guidance before relying on an exception.
Canada: CCPSA and the Toys Regulations
Canada has its own toy requirements under the Canada Consumer Product Safety Act and the Toys Regulations. A US CPC is not a universal Canadian compliance certificate. Review the applicable mechanical, chemical, flammability, electrical, and labeling requirements for the actual toy with your provider. Start with Health Canada’s industry guide to toy safety.
What about new Amazon toy rules in the UK?
If you sell on Amazon.co.uk, check your UK compliance request directly. The September 2025 announcement discussed above names the US and Canada; it does not establish the same annual TIC process for every UK listing.
For Great Britain, assess the Toys (Safety) Regulations 2011, the relevant conformity assessment, technical documentation, declaration of conformity, markings, warnings, and manufacturer/importer obligations. The declaration must match the conformity route used, such as an EU declaration for the CE route or a UK declaration for UKCA. Northern Ireland has separate guidance.
Use the current Great Britain toy safety guidance and the Great Britain and Northern Ireland guidance collection, alongside the marketplace notice. A US ASTM report or CPC alone does not establish compliance with every UK requirement.
Rejected toy documents: what to check and fix
| Problem to investigate | Useful next action |
|---|---|
| Report model does not match the ASIN | Create a model-to-ASIN mapping supported by labels and product photos. Obtain a correction or coverage confirmation from the issuer. |
| Missing pages, standards or test coverage | Ask the provider to identify the precise gap and required evidence before ordering a full replacement test program. |
| Wrong certificate or destination market | Confirm the responsible issuer and the market-specific document required. Do not relabel a US CPC as a UK or Canadian certificate. |
| Product changed after testing | Disclose changes to materials, design, accessories, factory, or age grading. Have the provider assess whether further work is required. |
| Deadline is approaching but work is incomplete | Keep a dated record of the quote, samples and provider correspondence; ask Amazon about the available route for the outstanding request. Do not assume an extension or reinstatement. |
What should a toy testing or verification quote include?
Compare the scope as well as the total. Ask which ASINs and variants are covered; whether the service is document review, new testing, or both; the standards assessed; sample quantities and shipping; expected turnaround; retest charges; and how the result reaches Amazon. Fees and timing vary, so a generic online price is a poor substitute for a quote for your product.
A request you can send to your TIC provider
Use the wording below after selecting the provider through the route shown in your account. Replace the brackets, attach the complete records requested through its intake process, and keep a copy of the reply.
Example inquiry to adapt
Subject: Toy document verification for [ASINs] in [marketplace], due [date]
We received Amazon compliance request [reference] for [brand, model and age range]. We have [report numbers and dates], [certificate or declaration], and photographs of the product, labels and packaging.
Please assess whether these records cover the exact products in the attached model list. The variants differ in [materials, color, size or accessories]. Changes since testing are [list changes, or state none only if confirmed by the manufacturer].
Please identify any missing evidence, the reason further testing is needed if applicable, and the models each part of your quote covers. Please also confirm sample requirements, expected completion, additional charges, and how the verification result will be submitted to Amazon.
Example: connect a report to the product being sold
Suppose the listing calls the toy “Woodland Blocks, Blue,” while the supplier’s report names model WB-20. Your working index should connect the two using the model label, packaging photographs and manufacturer records. The fictional examples below show what to ask the provider to resolve.
| Offered product | Available evidence | Question for the provider |
|---|---|---|
| Blue, model WB-20 | Report identifies WB-20 and photographs the blue set | Does the report cover this exact product and its current construction? |
| Red, model WB-20R | Supplier says only the pigment changed | What evidence is needed to assess the material change and coverage? |
| WB-20 with an extra accessory | Report photographs the original set only | Does the accessory require additional assessment or testing? |
A seller-created index helps the reviewer locate evidence. It does not extend a laboratory report to an untested model. Ask the report issuer or provider to resolve discrepancies, and retain the original report unchanged.
Track the work against the Amazon deadline
Keep one row per request with the ASINs, marketplace, deadline, provider reference, documents received, unresolved questions and next action owner. Record quote acceptance, sample delivery where needed, verification completion and the status visible in Amazon separately. If the provider’s expected completion falls after the deadline, raise that issue promptly through the account’s available support route and retain the response.
Compliance request still unresolved?
Tell us which ASINs are affected, what Amazon requested and the status of the provider's review. We can explain whether the case fits our compliance support and what full handling would involve.
Amazon toy testing requirements: common questions
Do I need to test every toy again every year?
The announced program allows testing or document verification. Ask the approved provider to assess the records and product coverage for the affected ASIN before assuming a new physical test is required.
Can I use the manufacturer’s existing test report?
Prepare the complete report and supporting product information for the provider to review. Its usefulness depends on the product match, applicable requirements, coverage, and current request. The provider must confirm whether those records meet the current request.
I am a reseller. Should I immediately buy a new laboratory test?
First check the ASIN’s current compliance status and the notice in your account. Ask the provider whether existing verification or manufacturer records cover the exact product and what, if anything, you must supply. Keep your invoices and supply-chain records available for any separate authenticity request.
Are handmade or small-batch toys automatically exempt?
Do not assume so. Assess any specific legal testing relief separately from Amazon’s requested verification. Product-safety and certification obligations may remain even where limited testing relief applies.
Does a CPC replace a toy test report?
No. The CPC is a certification document; the test report records the laboratory’s work and results. The documents should identify consistent products and support the requirements that apply.
Can a rejected toy listing be reinstated after verification?
Check the outcome of the original compliance request and any separate restrictions. A completed provider review is useful evidence, but the listing’s status must be confirmed in Amazon. Resolve additional requests through their stated channels.
This guide combines the linked Amazon program announcement and regulator guidance with practical document-preparation checks. Product-specific notices and provider assessments determine the work required for a particular ASIN.