Template rejections repeat when the answer sent is the right document of the wrong kind.
For cases we accept: the status the product actually holds, the identifier that matches it, every pesticidal claim surface, and the catalog attribute corrected.
A real person reads your case and replies within about an hour.
ASA Compliance Group operates Amazon Sellers Appeal. On pesticide files we establish the status, map the right identifier, and correct the catalog attribute in Seller Central.
Include the identifier Amazon asked for, what the product is and does, and the full label. Four short steps. Or Shamosh reads every intake.
Or Shamosh · Founder and lead strategist
5,500+ enforcement cases since 2016. Every intake is personally assessed before acceptance.
Send what you have, including prior DIY or agency appeals. We say what is viable in writing before you commit.
Questionnaire
If the questionnaire does not load, open intake on the account page.
* Across ASA’s accepted and fully managed enforcement cases (all notice types we take on), not pesticide matters alone. Details under Proof.
Amazon may classify a product as a pesticide because of what it is, or because of what the listing claims it does. Words and images about killing, repelling, preventing, disinfecting, sanitising or controlling pests, microbes, mould, viruses or insects can move an ordinary-looking product into pesticide or pesticide-device review.
The notice may then ask for a registration number, an establishment number, a marking attribute, a state registration, support for a minimum-risk exemption, or removal of the claim. These are not interchangeable, and sending the wrong one produces a template rejection that can repeat for months without anyone addressing the mismatch.
Four statuses, four different identifiers:
The product itself is registered. It has a product registration number and an accepted label to match.
It acts physically rather than chemically. Devices are not product-registered; the establishment that produces them is registered.
Exempt from federal product registration under stated conditions on ingredients, labelling and claims. Exempt is not the same as unregulated.
The classification came from a claim. The work is proving the function and clearing every surface that said otherwise.
The distinction that resolves most rejection loops: a product registration number identifies a registered product; an establishment number identifies the facility that produced it. EPA sets this out in its guidance on pesticide devices and establishment registration, and Amazon's marking attribute rules decide which one the catalog expects.
Only the first two involve a product anyone would call a pesticide. The rest are classification and identifier problems.
The product says it kills, repels, prevents or controls something. Insects, rodents, mould, weeds. This is the most common origin and it is often written as ordinary marketing by someone who never considered it a regulatory statement.
The claim can sit in the title, the images, the packaging, the instructions or the advertising. Clearing one surface leaves the classification where it was.
Sanitising, disinfecting, antibacterial, antimicrobial. These are pesticidal claims when the target is a microbe on a surface, and they appear constantly on cleaning products, textiles and coatings.
Where the product is used on people or animals rather than surfaces, the regulatory context is different again and may be a FDA question instead. Establishing the target and the use is what separates them.
The number supplied is real and is the wrong kind, or belongs to another product. This is the branch that produces the longest loops, because both sides keep sending correct information about different things.
Where a catalog carries a registration number belonging to a different product, removing it is part of the fix rather than an admission.
The product acts physically: a trap, a light, an ultrasonic emitter, a barrier. Devices are not product-registered, so a request for a product registration number cannot be satisfied and the answer is establishing the device basis instead.
That requires showing how it works, what it acts on, and that the physical label and the catalog attributes are consistent with a device rather than a registered product.
Federal registration or exemption does not answer state registration, labelling or sale requirements. Several states operate their own registers, and Amazon may ask specifically about them for products shipped there.
A minimum-risk exemption is the case where this bites most often: exempt from federal product registration is not exempt from everything, and the conditions on ingredients, labelling and claims all still have to hold.
This lane produces more repeat rejections than any other, almost always because the identifier and the request describe different things.
A facility number sent where a product registration was requested. Both are genuine and they identify different things.
A minimum-risk claim made without checking active and inert ingredients, label content, claims and state requirements.
The claim removed from the listing while the same representation stays on packaging, images, enhanced content, backend terms or instructions.
The product called a device with no account of how it works, and no check that the label and catalog attributes agree.
A federal answer given where the request was about a state registration, which the federal position does not resolve.
An identical response resent against a template rejection, without naming the database distinction that is causing it.
Establish the status, then supply the identifier that status actually uses. Reversing those two is the entire problem in most of these cases.
Record the notice, the listing, the marketplace, the exact attribute or document requested, and any prior rejection wording. That last item matters unusually here: repeated identical rejections usually mean the response and the request are about different things, and quoting both side by side is how that gets surfaced.
Then the product: the full label and packaging, ingredients or materials, mechanism of action, intended use, manufacturer, establishment information and instructions. Whether it acts chemically or physically is what separates a registered product from a device.
Work through them in order and record the basis for the answer:
The answer determines which identifier is even possible to supply, which is why guessing it wastes the most time in this lane.
Every surface that could carry a pesticidal representation, current and historical: title, bullets, description, images including text inside them, enhanced content, video, backend terms, packaging, instructions, inserts, advertising and any external source synchronising content in.
Where the classification came from claims rather than composition, this inventory is the case. Amazon's product-document rules and its restricted products policy both bear on what may be said and what has to be substantiated. Related classifications sit with restricted products, medical claims and, where testing or an incident is involved, product safety compliance.
The catalog carries a marking attribute for products Amazon identifies as pesticides or devices, and correcting the claims without correcting the attribute leaves the classification in place. Catalog work runs through prepared, uploaded, processed and live-verified.
Where a corrective posture is appropriate, add the gate: who approves a claim before it is published, which representations are prohibited, and where the record is kept. Feeds and external synchronisation belong inside that gate, because they are the usual way a cleared claim returns.
If you have been sending the same response and receiving the same rejection, include both. The mismatch between what was asked and what was sent is usually visible immediately, and it is the thing that has to be named for the loop to end.
Scoped historical outcomes on cases we accepted and fully managed. One seller voice below; deeper galleries live on account reinstatement.
Population: historical cases ASA accepted and fully managed (we prepared the compliance response and ran follow-ups in Seller Central). The figure combines reinstatement and restoration work across notice types in that managed population, not pesticide matters alone. Declined intakes and self-serve template buyers are not in the rate.
Success: reinstatement or restoration of the privileges Amazon had restricted for that file (account, listing, verification, funds, or related, depending on the case). Amazon decides every outcome; the rate is not a guarantee for future cases.
Review: the underlying records were independently reviewed. Verified as of .
More methodology context and galleries: account reinstatement proof.
“In less than 24 hours after the appeal, my account was reactivated with all products available for sale.”
More outcomes and video proof: account reinstatement proof.
For sellers who already have the Performance Notification. Broader questions: full FAQ library.
If Amazon asked for an EPA number or classified your product as a pesticide, start with the questionnaire.
Listing removed rather than mis-described: listing reinstatement. Other notice names: all suspension types.
