Whether you’re converting from a sole proprietorship to an LLC, merging affiliates or selling your Amazon business to a new owner, Amazon’s policies and grayed‑out entity fields make changing the legal backbone of your account anything but straightforward. With ASA Compliance Group, you can migrate safely – without triggering suspensions or losing your hard‑earned metrics.
Amazon permanently locks critical account fields to prevent fraud and identity mismatches. These include:
Unapproved changes to these fields can trigger Seller Identity Verification resets, account locks, or even permanent suspension. Our job is to navigate these constraints legally and get your account updated without losing a minute of sales.
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Or brings unmatched, first-hand experience in Amazon business restructuring and migration. As the founder of an Amazon aggregator, he has personally led multiple in-house acquisitions – overseeing everything from asset transfers and seller account migrations to tax, trademark, and Brand Registry transitions.
He’s not only navigated the most complex entity restructures internally – but has also served as a behind-the-scenes strategic advisor to some of the largest Amazon aggregators in the world. His role included managing ownership changes, Section 18 compliance, and end-to-end coordination of legal, operational, and compliance transitions across U.S., EU, and international marketplaces.
This isn’t theory. Or has architected and executed real-world migrations for brands doing 7-, 8-, and 9-figures annually.
Whether it’s a cross-border transfer, multi-entity merge, or sensitive ownership handover, ASA Compliance Group brings both the legal fluency and tactical playbook to complete the migration without risking your Seller Central account, history, or growth.
Under Or’s leadership, ASA Compliance Group has assembled a specialized team of Amazon seller attorneys, policy analysts, and compliance experts. Our proactive approach goes beyond simply resolving your immediate suspension. We strategically position your business to anticipate and prevent future disruptions, ensuring your long-term growth and sustainable success on Amazon.
Ready to migrate your account with confidence?
Individual seller account → LLC conversion (same owner)
LLC → new LLC within the same corporate group or affiliate network
Full business acquisition or sale (asset purchase, merger)
Cross-border corporate migration (e.g., US LLC → UK Ltd or other)
We specialise not only in account migration but also in reinstating suspended accounts, ASIN reinstatements, providing legal and regulatory support, and offering ASA Shield™ compliance retainers. Choosing us for migration means tapping into a full‑stack team of Amazon lawyers, policy analysts and compliance experts.
We perform a full account audit, identify flags and confirm the type of migration (restructure, affiliate transfer or acquisition). Then we prepare and submit a formal request through Seller Central citing Section 18, attaching all legal documentation and outlining why the change is compliant.
Once Amazon approves and unlocks the grayed‑out fields, we update your legal entity details, upload new identity documents, and sequentially change the tax ID, bank account, credit card and contact information. We also file trademark assignments with the USPTO or other offices and ensure Amazon’s Brand Registry reflects the new owner.
After submission, we track Amazon’s responses, handle any verification requests, and re‑appeal if necessary. We monitor your account health, ASIN performance and brand tools for thirty days, ensuring there are no disruptions. You receive a compliance report and SOP for future ownership changes.
Our clients have experienced remarkable success, quickly regaining access to their accounts and listings. Here’s what they have to say:
You can’t assign your Amazon seller account without Amazon’s written consent. Transfers are only allowed when Amazon approves the change, often under Section 18 and with proper documentation. We handle this process for you.
Most domestic restructures take 2–3 days from approval; cross‑border or acquisition transactions may take 3-5 days.
Yes. Because we migrate within the same Seller Central account (rather than opening a new one), your feedback, product reviews, listing history and performance metrics remain untouched.
We’ll request your new business registration or articles of incorporation, tax documents (EIN or local equivalent), bank verification, asset purchase agreements if applicable, and identity documents for new beneficial owners.
Amazon rarely allows changes to the country field. Cross‑border migrations usually require opening a new regional account or transferring your listings and brand registry. However, we have solutions for that as well. Our experts will advise you on the safest route.
