Amazon flagged your products as Used Sold as New? We check packaging, seals, accessories, returns and fulfillment records, then explain what happened and manage the appeal.
Founder-led review. Most first replies within about an hour.
Last verified as of .
Founder-led enforcement expertise backed by executive leadership and specialist teams in Seller Central.
Founder, ASA Compliance Group · International speaker on Amazon enforcement and reinstatement
When your Amazon account or listings are suspended, every moment counts, and genuine expertise matters. Or Shamosh, founder of ASA Compliance Group, has spent over 10 years mastering the complexities of Amazon’s policies, compliance guidelines, and seller reinstatements. His LL.B. background informs how he reads Performance Notifications and frames compliance strategy; complex matters still run through ASA Compliance Group’s in-house legal department and outside counsel when required. He has led work across 5,500+ cases. His work spans seller account suspensions, listing appeals and compliance cases.
Or regularly shares his knowledge at seller conferences and webinars worldwide, including Prague March 2025, Sofia April 2025 and April 2026, Warsaw May 2026, with an upcoming UK appearance in October 2026. See conference appearances, explore seller webinars, read the restricted keywords guide, or see client stories in Testimonials.
AmazonSellersAppeal is operated by ASA Compliance Group, with dedicated appeal, legal, IP, and compliance teams in Seller Central. Michael Gourin and Smadar Popovski, alongside Or, lead intake and case operations; specialist staff join when your Performance Notification requires it.
Or Shamosh · Founder & CEO
Chief Commercial Officer
Product, marketing, partner channels, case intake & service structure
Owns product positioning, marketing, partner channels, and intake so sellers enter the right service path with clear scope and the right facts.
Chief Operating Officer
Appeal execution, Seller Central operations & case sequencing
Runs Performance Notification review, POA execution, Seller Central follow-ups, and escalations with disciplined sequencing.
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Each has a different origin and a different control. The complaint text usually points at one of them precisely enough to start.
The commonest and the least dramatic. Packaging that arrived crushed, was opened to verify contents and never restored, or is simply not robust enough for the journey it makes.
Test the packaging standard against the route, not against the warehouse. A box that survives a pallet and fails a single-unit dispatch is a real finding and a fixable one. Where the wrong product arrived rather than a mishandled one, the issue is wrong item complaints.
Tamper-evident features exist so a customer can see the unit is untouched. Once broken, nothing about the unit being genuinely unused is visible to them, and the complaint is correct from where they are standing.
The branch that produces most repeat complaints, because a single missing gate keeps producing them. A return is not a resellable unit until something checks it, and a disposition code is a classification rather than an inspection.
An unopened-looking box is not evidence either. The gate has to be a documented check with a pass, a fail, and somewhere for the failures to go.
The customer receives the product and not everything that should be with it. A cable, a manual, a mounting kit, a warranty card. From the buyer's side this reads as a used unit that someone has already taken parts from.
Compare the received unit against the bill of materials and the packing standard rather than against the product photograph. The photograph is what created the expectation; the bill of materials is what defines it. If the unit is complete but is not the product the page describes, that is a different item case.
The most serious version, and the one that cannot be argued away. A device already registered to someone, a serial already claimed, or personal data left on it. There is no reading of that which is consistent with a new unit.
This branch needs serial-level control: which serials were received, which shipped, which came back, and what happened to each on return. Where the product also failed to work, the case may be a defect complaint as well as a condition one.
AmazonSellersAppeal by Or Shamosh reviews your Used Sold as New notice and evidence, then manages your case in Seller Central.
We review the complaints, return reasons and product photographs to identify where customers received an item that did not meet the new-condition standard.
We check packaging, storage, returns and inspection records, then document the cause and completed corrective steps in the appeal.
We manage the Seller Central submission, respond to requests for evidence and handle revisions and follow-ups for the affected ASINs or account.
Strategy, evidence, appeal writing, submissions and unlimited follow-ups and revisions within the agreed case scope.
Amazon seller enforcement is our daily work. Amazon Sellers Appeal has handled account, listing and compliance cases across global marketplaces.
* Historical results across ASA Compliance Group-managed enforcement cases. Last verified as of .
Real names and quotes from clients we’ve helped through reinstatement. Every case has its own timeline and details.
Other firms failed
“One of the greatest messages an Amazon seller can receive! I tried 2 other firms that both failed miserably and wasted about 5-6 weeks. Or fixed it in < 48hrs.”
Suspended 6 weeks, then deactivated
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Reactivated in 24 hours
“Or was the only one who offered a solution to resolve everything without removing all the products from Amazon warehouses. In less than 24 hours after the appeal, my account was reactivated with all products available for sale.”
Account suspended
“My Amazon seller account was suspended and then a miracle. I paid Mr Or Shamosh who got me back on, so quick only 5 days later I was back!! I highly recommend him. He is brilliant, honest and genuine.”
Pesticide listing
“HUGE shoutout to Or Shamosh for his help with my PESTICIDE suspension. I fought them myself for a month with no results. Reached out on Friday. My listings were live again earlier TODAY. LESS THAN A DAY!”
Listing complaints
“Shout out to Or Shamosh for helping me get one of my listings back online after it got taken down due to customer complaints! Thanks buddy.”
Hijacker removed
“I had a hijacker who really didn't want to leave. When Or sent me his organized method and we acted together, he dropped off my listing after a week and a half. I highly recommend him.”
Product reinstated
“After a month of ongoing work, the product was finally reinstated. Or was available at any moment, a precise professional, and courteous.”
Hijacker resolved
“A hijacker lowered my price by 40%. I turned to Or Shamosh who guided me through this process. Another week went by and the issue was resolved. Amazing service, patience, and he was available at all times.”
Listing policy
“A magician! I highly recommend Or for anyone who needs help with Amazon policy and listing reinstatement. He is patient, attentive, meticulous, and most importantly, professional and fast!”
Patent dispute
“A competitor wrongly accused me of patent infringement. Or Shamosh helped me fix this problem very quickly and professionally! I'm more than happy with his service and communication.”
“Shamosh is a true professional and WIZARD! Very kind, super responsive, and extra helpful. He literally saved my business! God bless you both.”
Patent infringement
“My listing was reported for PATENT infringement. Within 3 working days my listing was back online. Even after reinstatement, I had relisting issues. He sent another appeal and within 1 hour it was all back online.”
Account review
“Amazon notified me my account was under review. I immediately contacted Or Shamosh, who worked tirelessly all week. Within a short time, my account was reinstated. If you encounter issues, know you have a professional on your side.”
Trademark claim
“A competitor filed a false Trademark claim. I had a thorough, well-written appeal the next day. My appeal was accepted and within a few days my listings were back up and live. I am beyond grateful.”
Patent complaint
“Or Shamosh is AMAZING. Thank you my friend for helping me to reinstate my listings. He did an awesome job for appealing my patent complaint. You're the MAN.”
Adult flag
“Amazon incorrectly placed an 'Adult' flag on my listing. I fired off the emails in the morning and just half hour later got a reply from Amazon saying they have lifted the flag!!!! I'm beyond happy.”
Account reinstated
“Thanks so much to Or Shamosh for reinstating my account!! You have done an amazing job and were able to get me selling again in no time! Definitely recommend his services!”
Pesticide tag
“I'd been struggling for about two months due to an incorrect pesticide tag. After almost 10 weeks of trying myself, Or helped me get the listing reinstated in less than a week. Without his help, I'm not sure if I'd ever have solved it.”
Six short videos from sellers who worked with ASA Compliance Group through reinstatement. Every case has its own timeline and details.
6 client video stories
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ASA Compliance Group operates Amazon Sellers Appeal. On condition files we trace the unit through returns and fulfilment, then build the inspection gate in Seller Central.
Customers reported signs inconsistent with the New condition standard. Opened or damaged packaging, a broken seal, fingerprints or scratches, missing protective film, prior activation, missing accessories, another person's data, odours, wear, or a returned unit put back on sale.
The allegation is about the condition of the unit the customer opened. That is a different question from where the goods came from, and it is the reason purchase paperwork cannot settle it: it does not describe what happened to the unit after it arrived.
Condition can change at four points, and the investigation has to say which:
Supplier packaging that does not survive transit, or units that were already handled upstream.
Receiving, preparation, labelling and storage. Seals broken to inspect and not replaced is the classic.
Handling, packing, and the inbound preparation that decides how a unit is identified and stored.
The single most common origin. A returned unit goes back to sale without passing a gate that would have caught it.
Amazon's guidance on this condition sets out what buyers are entitled to expect from a New offer. Note one date that changes the analysis: the barcode and commingling requirements changed on 31 March 2026, and the new ones apply to inventory shipped on or after that date. A complaint arriving now can still concern units shipped under the earlier regime, so the date neither rules commingling out nor assumes it. Check the inbound date and the barcode assignment on the actual shipment before deciding. Where the condition complaint is about age rather than handling, the shelf-life requirements are set out on the expired products page.
Reviewers are asking what happened to the unit. Most rejected responses answer what the seller intended to sell.
Documents showing the goods were bought new. They cannot describe the condition after storage, handling and returns, which is what was complained about.
Amazon is named as the cause before inbound condition, packaging, labelling, returns and the complaint pattern have been checked.
The offer is closed while units sit in fulfilment centres and the return-to-sale path is untouched.
Better quality control offered with no acceptance criteria, no records, no named owner and no rule for what fails.
The general idea of new is argued while the category's own condition standard, activation and warranty indicators go unaddressed.
Mixed inventory offered as the explanation without checking the shipment. The requirements changed on 31 March 2026 and apply to inventory shipped on or after that date, so the inbound date and the barcode assignment decide whether it is even available.
A focused appeal connects your notice with verifiable records. Here is what we review: product condition, packaging, returns and inspection controls.
Start from the complaints themselves: return reasons, buyer comments, Voice of the Customer and negative customer experience data, order identifiers where you have them, and the affected product and code. Complaints usually describe the failure precisely, and the pattern across them narrows the origin faster than any internal record.
Then photograph what you still hold. The unit, the packaging, the seal, the protective film, the accessory set. Purchase records belong in the file as context and never as the answer, because they say nothing about the state of the unit after it reached you. Sourcing paperwork carries a case only in the authenticity lane, not this one: see inauthentic product violations.
The centre of the file is a single traced journey, not a description of the process. Take one affected unit and record what happened at each step:
The step where the standard was lost is the finding. If the journey cannot be reconstructed for any unit, that is itself the finding, and it is a more honest one than a process description.
Define the scope from evidence rather than instinct. The complaint pattern, the fulfilment channel, the shipment or lot, the return history and a sample inspection together bound what is at risk. Removal samples are the most direct evidence available, because they are the actual units.
Contain at the narrowest scope the evidence supports, and widen it if the risk cannot be isolated. Blanket removal without a scope decision is not caution, it is an absence of analysis, and it reads that way.
A condition control is a checklist with teeth: intact manufacturer seals, a clean undamaged unit, complete accessories and manuals, the correct model and identifiers, unaltered packaging, no signs of prior use, and any functional or date check the product needs.
Each check records the inspector, the date, the result, any exception and the disposition. Failed and uncertain units go somewhere specific, and that destination is part of the control. A written procedure with no completed records is a draft, and describing it as implemented is the fastest way to lose the reviewer.
If the return gate does not exist yet, say so. That is a workable finding and a fixable one; a described control that no record supports is neither.
For sellers who already have the Performance Notification. Broader questions: full FAQ library.
Your case stays with one team for the evidence review, appeal, submissions and follow-ups.
Include the affected orders and return reasons, photographs of the unit and packaging, and how returns are handled today. Four short steps. Or Shamosh reads every intake.
Or Shamosh · Founder and lead strategist
5,500+ enforcement cases since 2016. Every intake is personally assessed before acceptance.
Send what you have, including prior DIY or agency appeals. We say what is viable in writing before you commit.
Questionnaire
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If Amazon flagged used sold as new, start with the questionnaire.
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