An ASIN creation policy restriction or error is stopping you from listing a product? Send the exact message. We check the brand, product identifiers and catalog history, then identify the correction or appeal the issue requires.
Founder-led review. Most first replies within about an hour.
Last verified as of .
Founder-led enforcement expertise backed by executive leadership and specialist teams in Seller Central.
Founder, ASA Compliance Group · International speaker on Amazon enforcement and reinstatement
When your Amazon account or listings are suspended, every moment counts, and genuine expertise matters. Or Shamosh, founder of ASA Compliance Group, has spent over 10 years mastering the complexities of Amazon’s policies, compliance guidelines, and seller reinstatements. His LL.B. background informs how he reads Performance Notifications and frames compliance strategy; complex matters still run through ASA Compliance Group’s in-house legal department and outside counsel when required. He leads a team whose track record includes 5,600+ Amazon seller accounts and ASINs reinstated. His work spans seller account suspensions, listing appeals and compliance cases.
Or regularly shares his knowledge at seller conferences and webinars worldwide, including Prague March 2025, Sofia April 2025 and April 2026, Warsaw May 2026, with an upcoming UK appearance in October 2026. See conference appearances, explore seller webinars, read the restricted keywords guide, or see client stories in Testimonials.
AmazonSellersAppeal is operated by ASA Compliance Group, with dedicated appeal, legal, IP, and compliance teams in Seller Central. Michael Gourin and Smadar Popovski, alongside Or, lead intake and case operations; specialist staff join when your Performance Notification requires it.
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Most creation files begin with a seller doing something reasonable for an inventory reason, in a system that is reasoning about products.
The clearest example is worth stating plainly. You buy the same lamp from a second supplier and set it up under a new internal code, so your warehouse can tell the two consignments apart. You then create a new catalog record to match your new code.
Nothing about the lamp changed. Your code is an inventory fact about your business; the catalog record is a claim about the product. A second code for the same lamp is normal operations, and a second record for it is a duplicate. The same reasoning decides whether two items may share a parent: see variations abuse.
The barcode, the brand and the product do not reconcile. Often the licensee on the GS1 record is a different entity from the brand on the box, because a prefix changed hands or a manufacturer supplied codes from its own range.
The original record is suppressed, gated or restricted, so a replacement is created to keep selling. This is the branch that changes the seriousness of the case: it reads as working around the enforcement rather than as a catalog mistake, and the creation becomes the smaller of two findings.
The route here is to stop creating and resolve the original restriction, or to obtain an explicit catalog route for a genuinely new product. Both are slower than creating a record, and both are recoverable.
The genuine grey area, and where a dispute is most often correct. A two-pack and a six-pack are different commercial products. A revised model with different components is usually a different product. A new box design for the same item is usually not.
Error 5461 blocks creation for a named brand until the relationship is evidenced. It is a permission question rather than a duplicate one, and it is answered with real-world proof: photographs showing the brand permanently affixed to the product and packaging, the GS1 record, and whatever the application asks for.
Where the underlying dispute is who may state the brand at all, that is brand misuse and it is answered differently.
AmazonSellersAppeal by Or Shamosh reviews your ASIN creation notice and evidence, then manages your case in Seller Central.
We review the exact error or notice, product identifiers and existing catalog matches to identify the creation or approval issue.
We compare the product with existing ASINs and prepare brand, identifier and product evidence for the appropriate correction or approval request.
We manage the Seller Central case, check the resulting catalog record and handle additional evidence requests and follow-ups.
Strategy, evidence, appeal writing, submissions and unlimited follow-ups and revisions within the agreed case scope.
Amazon seller enforcement is our daily work. Amazon Sellers Appeal has handled account, listing and compliance cases across global marketplaces.
* Historical results across ASA Compliance Group-managed enforcement cases. Last verified as of .
Real names and quotes from clients we’ve helped through reinstatement. Every case has its own timeline and details.
Other firms failed
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Account suspended
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Pesticide listing
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Listing complaints
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Hijacker removed
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Product reinstated
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Listing policy
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Patent dispute
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Patent infringement
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Trademark claim
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Patent complaint
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Adult flag
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Account reinstated
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Pesticide tag
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ASA Compliance Group operates Amazon Sellers Appeal. On creation files we identify the exact error, reconcile the identifiers, and run the approval or correction route in Seller Central.
First, the vocabulary, because these three are routinely used as if they meant the same thing. An ASIN is Amazon's catalog identifier for a product. A seller SKU is your own internal code for your inventory. A GTIN is the global product identifier, usually a UPC or an EAN, licensed through GS1. Only the first and third describe the product.
A creation-policy finding usually means Amazon believes a new record was created when the product already existed, an invalid or mismatched identifier was used, a record was created to avoid a restriction, or the supplied data did not describe a distinct product. Some of these are account-level findings and some are just creation blocks, which is a difference worth establishing before drafting anything.
Four error codes, four distinct errors:
Not approved to create a new ASIN for that brand. This is a brand-specific ASIN-creation authorization issue, not a general statement that you cannot sell the brand. The route is Amazon's brand-approval evidence path, including real product and packaging photographs.
The brand name submitted during ASIN creation has not been approved. Compare the submitted brand with the product and the packaging, then either correct the value or use the brand-name approval route. The difference from 5461 is what is being refused: 5461 refuses the creation of a new ASIN under that brand, 5665 refuses the brand name as submitted, which a corrected value can sometimes resolve without any approval at all. Resubmitting the same data never does.
Approval to create a Books record. It is specific to Books and is not the general brand or duplicate error, though it is often described as one.
The supplied product ID does not match the brand or the product. Three causes sit here: an incorrect identifier, an attribute mismatch, or an Amazon and GS1 association conflict. An identifier that genuinely belongs to another product is a matching question; one that is yours and disagrees with Amazon's record is answered with GS1 evidence that the prefix is licensed to you, and with brand-affiliation evidence where the record is held under a brand you own.
The primary sources are worth reading rather than paraphrasing: the creation policy, error 5461, error 5469, the brand name approval route behind 5665, and the identifier validity rules behind 8572. Where the finding is really about two records for one product, the issue is duplicate ASIN violations.
Reviewers are deciding a product-identity question. Most rejected responses answer an inventory question instead.
A different seller code, price, supplier or packaging batch argued as making the product distinct. None of those describes the product.
Another record made after the first is restricted, which converts a catalog question into a circumvention one.
A GS1 record supplied without connecting the licensed prefix and the identifier to the exact brand and product.
The duplicate offer comes down with no account of how it was created or what happened to the catalog relationship underneath it.
A Books approval treated as a duplicate finding, or a close-match block answered with brand paperwork.
A promise to search the catalog in future, with no disposition for each affected record that exists now.
A focused appeal connects your notice with verifiable records. Here is what we review: the exact error, product identity, brand records and catalog matches.
Record the exact notice or error code, the affected records, your seller codes, the UPC, EAN or GTIN used, the brand, model, pack count and marketplace. The error code is doing real work here: 5461 is an ASIN-creation permission for a brand, 5665 is a refusal of the submitted brand name, 5469 is a Books permission, and 8572 is an identifier that does not match the product. They share nothing but the point in the workflow where they appear. Error 8573 is a different thing again, a close-match warning about two records for one product, and it is answered on the duplicate ASIN page.
Then establish whether this is a creation block or an account-level finding. The evidence overlaps, the urgency does not, and a response written for the wrong one tends to read as either alarmed or complacent.
Where the question is whether the product already exists, put yours beside every close match and record each field as identical or different, backed by photographs and manufacturer specifications:
The comparison ends one of two ways: this is the same product and belongs on the existing record, or it differs in a specific documented way that changes what the customer receives.
For a GTIN question, the current GS1 record or database entry has to reconcile with the brand, the product description and the pack count, and a GTIN exemption is its own separate route where it applies. For a 5461 brand question, the evidence is the relationship plus real-world proof: photographs of the brand permanently affixed to the product and its packaging.
A GS1 certificate is useful and narrow. It supports identifier ownership and product mapping. It does not prove authorization, authenticity, or that a separate record is warranted, and it is often offered as though it did.
The file has to say what should happen to each affected record rather than argue a general position: retain, merge, match to the existing record, correct the identifier, close the offer, or dispute the finding. One general answer across several records is the most common shape of a rejected response.
Then the states, which are four and not one: prepared, uploaded, processed and live-verified. A submitted file and an assigned record are different events, and only the last one is what a customer would see. Verifying that final state is the same discipline as any detail page correction.
If the close-match records were not captured at the time, say so. They can usually be found again, and a reconstructed list is more useful than a confident description of what was on screen.
For sellers who already have the Performance Notification. Broader questions: full FAQ library.
Your case stays with one team for the evidence review, appeal, submissions and follow-ups.
Include the exact error code or notice, the identifiers you used, and photographs of the product and packaging. Four short steps. Or Shamosh reads every intake.
Or Shamosh · Founder and lead strategist
5,600+ Amazon seller accounts and ASINs reinstated since 2016. Every intake is personally assessed before acceptance.
Send what you have, including prior DIY or agency appeals. We say what is viable in writing before you commit.
Questionnaire
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If Amazon blocked a creation or flagged how a record was created, start with the questionnaire.
For individual ASIN issues, explore listing reinstatement. For a different notice, browse all suspension types.
