Amazon Seller Mediation in the UK and EU
Amazon Sellers Appeal, operated by ASA Compliance Group and led by Or Shamosh, has reinstated 5,600+* Amazon seller accounts and ASINs since 2016.
We handle account suspensions, listing appeals and compliance cases, from the first review through submissions and follow‑ups.
Check the applicable marketplace agreement and dispute route before pursuing mediation. Organize the decisions, correspondence, case chronology, and requested outcome so the file can be reviewed against the current process.
Last updated: September 29, 2026
Who this is for: Amazon sellers registered in the EU or UK who see messages like “Status: Our evaluation is complete. You may have other statutory rights for redress including Mediation” inside Account Health and want a practical, do-it-yourself plan.
What this guide covers
This guide concerns CEDR’s Amazon Platform to Business Mediation Scheme for eligible UK and EU business users. It is a voluntary, non-binding process based on written submissions. Amazon decides whether to implement a recommendation.
ASA Compliance Group does not conduct mediation or arbitration. We support the underlying Seller Central work, including appeals, documents and Account Health issues. Formal representation or advice about legal rights requires the appropriate adviser.
Check eligibility and deadlines
Calendar the original enforcement, first appeal, appeal outcome and mediation request dates. Check the current eligibility conditions in Seller Central and the CEDR Amazon Mediation Scheme documents. If Amazon issues an access code, start the mediator process within its stated 30-day validity. Do not rely on an assumed allowance of three replacement codes.
Mediation and arbitration are different routes
The CEDR scheme produces a reasoned recommendation from an independent mediator. It is not a binding arbitration award. Do not assume that the same process, costs or deadlines apply to another marketplace or agreement. Review the applicable Business Solutions Agreement and seek advice before choosing between legal routes.
If the dispute concerns Account Health
List each policy violation you dispute, its date and status, affected ASINs and the material already submitted to Amazon. Distinguish the requested correction to a violation from the separate question of account reinstatement. Check all remaining restrictions; a favorable recommendation does not itself guarantee an active account.
Track each deadline separately
Record the applicable appeal and mediation deadlines separately from the code’s expiry. If a code expires, ask Amazon about the available route immediately. A replacement or extension should be confirmed, not assumed.
Explain the dispute and connect it to evidence
Begin with the decision you challenge, the factual position you can support and the specific recommendation you seek. Build a dated chronology covering the original action, each appeal and Amazon’s replies. Reference the relevant exhibit alongside each material claim.
If an operational failure occurred, explain it accurately and provide evidence of completed corrections and relevant preventive controls. If you dispute the allegation, explain the discrepancy and supporting records without inventing a root cause or accepting a failure that did not occur.
For product disputes, include the relevant invoices, specifications, label versions, reports or permissions. For identity disputes, explain the entity, representatives and ownership records. Distinguish the evidence available at the original decision from later changes.
Prepare the file before applying
Complete the applicable Amazon complaints process and confirm eligibility, the access code and the recommendation sought. Read CEDR’s current application instructions and terms before paying or submitting. Its current scheme page permits further information within three days after submitting the form, so assemble the evidence first and confirm the deadline for your application.
Missing a deadline, assuming a dispute is eligible or relying on a later opportunity to supply key evidence can undermine the application. A pending internal escalation should not be treated as extending another deadline. Ask the relevant provider or a qualified adviser about timing instead of assuming that a protective filing preserves every right.
If you missed a deadline
If an eligibility deadline or access code has expired, check the current scheme conditions and ask for a written eligibility decision. Keep working on the underlying compliance issue while considering any other available complaint or legal route. A new case must concern a genuinely separate issue, not a renamed version of the same dispute.
A concise opening structure
Identify your business, marketplace, case IDs and the decision in dispute. State the recommendation you want and summarize the reason with exhibit references. Follow with the chronology and a focused explanation of your position. Include corrections where they are relevant and actually completed. Close with an index of the attached records.
ASA Compliance Group does not conduct mediation or arbitration. Our role is the supporting Seller Central case work; formal representation requires the appropriate adviser.
Legal and editorial notes
This article is intended for informational purposes for EU/UK sellers. It is not legal advice and it is not a substitute for reading your own policies and agreements. Mediation procedures, fees, and timelines can change; always verify the current requirements inside your Seller Central account before you act.
Understand the fee and possible outcome
The CEDR scheme page lists the seller’s fee as £245 plus VAT for the UK or €269 for Europe. Its published scheme rules provide for reimbursement of the seller’s share when the mediator makes a recommendation. Amazon decides whether to implement that recommendation. Check the current fee and rules when applying.
The process reviews written submissions and evidence. It is different from binding arbitration or court proceedings. If you are considering another dispute route, get advice about the applicable agreement, jurisdiction, deadlines, and how proceedings could affect each other.
Assemble a readable evidence file
- Summary: one page describing the decision, your position, and requested recommendation.
- Chronology: dates, submissions, responses, and concise exhibit references.
- Decision and appeals: complete relevant notices and the actual material submitted internally.
- Evidence: product, sourcing, identity, or operational records directly relevant to the dispute.
- Changes made, where relevant: completed corrective actions with dates, owners, and records demonstrating use.
- Exhibit index: a clear filename and short explanation of what each attachment proves.
Acknowledge an established error accurately. If you dispute the allegation, explain the evidence without fabricating an admission or a root cause. Avoid a generic plan of action that assumes every case concerns the same operational failure.
For a product dispute, distinguish the original product and evidence from any later reformulation, relabeling, or retesting. For an identity dispute, explain the legal entity, representatives, and ownership chain. Do not silently replace records or create conflicting versions of the facts.
Need help preparing the Amazon side of a dispute?
Tell us which decision you are challenging, the marketplace and the response history. We can explain which evidence and Seller Central case work we can handle and when legal advice or representation is needed.