ASA Compliance GroupAmazon Seller Account ReinstatementInauthentic appeal

Amazon inauthentic product appeal services.We take full ownership of your case.

Amazon flagged your ASINs or deactivated your seller account? We review your notice, invoices and supplier records, then handle the appeal, evidence and follow-ups in Seller Central.

Founder-led review. Most first replies within about an hour.

Or Shamosh speaking at the European Seller Conference in Prague, March 2025
Or Shamosh, Founder of ASA Compliance Group
European Seller Conference. Prague, March 2025.
  • 5,500+ cases handled
  • 98% historical reinstatement rate
  • Since 2016

Last verified as of .

Amazon Sellers Appeal by Or Shamosh

Amazon Seller Account Deactivated? You’re in Expert Hands.

Founder-led enforcement expertise backed by executive leadership and specialist teams in Seller Central.

Founder, ASA Compliance Group · International speaker on Amazon enforcement and reinstatement

When your Amazon account or listings are suspended, every moment counts, and genuine expertise matters. Or Shamosh, founder of ASA Compliance Group, has spent over 10 years mastering the complexities of Amazon’s policies, compliance guidelines, and seller reinstatements. His LL.B. background informs how he reads Performance Notifications and frames compliance strategy; complex matters still run through ASA Compliance Group’s in-house legal department and outside counsel when required. He has led work across 5,500+ cases. His work spans seller account suspensions, listing appeals and compliance cases.

Or regularly shares his knowledge at seller conferences and webinars worldwide, including Prague March 2025, Sofia April 2025 and April 2026, Warsaw May 2026, with an upcoming UK appearance in October 2026. See conference appearances, explore seller webinars, read the restricted keywords guide, or see client stories in Testimonials.

AmazonSellersAppeal is operated by ASA Compliance Group, with dedicated appeal, legal, IP, and compliance teams in Seller Central. Michael Gourin and Smadar Popovski, alongside Or, lead intake and case operations; specialist staff join when your Performance Notification requires it.

Or Shamosh, Founder and CEO, ASA Compliance Group, Amazon account reinstatement specialist

Or Shamosh · Founder & CEO

Why this matters
  • Your case log only gets one chance to stay consistent
  • Every submission is compared against what already exists
  • Wrong moves slow reinstatement or shut it down entirely
  • Expert judgment before anything is submitted
Michael Gourin, Chief Commercial Officer, ASA Compliance Group
Executive leadership

Michael Gourin

Chief Commercial Officer

Product, marketing, partner channels, case intake & service structure

Owns product positioning, marketing, partner channels, and intake so sellers enter the right service path with clear scope and the right facts.

Smadar Popovski, Chief Operating Officer, ASA Compliance Group
Executive leadership

Smadar Popovski

Chief Operating Officer

Appeal execution, Seller Central operations & case sequencing

Runs Performance Notification review, POA execution, Seller Central follow-ups, and escalations with disciplined sequencing.

Ready to reinstate your account with confidence? Get my case strategy

    For the fastest start, include: Performance Notification (exact text from Seller Central), every appeal and POA you submitted, every rejection from Amazon, and your timeline.

    Verbatim paste is ideal. The more complete this box, the better.

    In your own words: what changed, what you tried, what you need. More context helps us reply with useful next steps.

    Every case is personally reviewed before we take it on.

    Start with your notice

    Which inauthentic suspension situation matches yours?

    An ASIN complaint, rejected invoices or a deactivated seller account? We start with what Amazon flagged and the reply you received.

    What does an Amazon inauthentic complaint mean?

    Amazon is questioning whether your products are genuine or whether your sourcing records prove where they came from. The notice may affect one listing or your seller account. It does not automatically mean Amazon has determined the products are counterfeit.

    A customer filed a product authenticity complaint

    We review the affected ASIN and order, then connect the unit, packaging and any serial or lot number to your purchase records. That gives the response a clear focus: the product behind the complaint.

    Amazon rejected your invoices

    We compare the rejection with the documents you sent. The issue may be invoice dates, missing business details, the type of document or evidence Amazon still needs from your supplier.

    Invoice quantities or product details do not match

    We match each invoice item to its ASIN, including model, size, pack count and quantity. We also check whether purchase records cover the sales or inventory Amazon is reviewing.

    Amazon cannot verify your supplier or their source

    We check the supplier's business and contact details, proof of payment and delivery, and any records showing where the supplier bought the goods. Your purchase invoice is the starting point.

    You already appealed and Amazon rejected it

    We review every submission and reply before preparing the next response. If earlier appeals contain conflicting information, we explain the correction and support it with records.

    Full-service appeal handling

    You send the notice. We handle the case.

    AmazonSellersAppeal by Or Shamosh turns your notice and sourcing records into a clear appeal, then manages the case in Seller Central.

    1. 01

      Review the notice and history

      We identify the affected ASINs, the evidence Amazon requested and what earlier appeals already said. We set the next steps for your listing or account.

    2. 02

      Build the evidence and appeal

      We check invoices, product details, quantities and supplier records, then prepare the explanation, supporting documents and Plan of Action where the notice calls for one.

    3. 03

      Submit and follow through

      We handle Seller Central submissions, responses, revisions and follow-ups including escalation where appropriate. Your case stays with one team.

    Strategy, evidence, appeal writing, submissions and unlimited follow-ups and revisions within the agreed case scope.

    Experience behind your appeal

    Proof & results

    Amazon seller enforcement is our daily work. Amazon Sellers Appeal has handled account, listing and compliance cases across global marketplaces.

    Or Shamosh speaking to an audience at the European Seller Conference in Prague
    Or Shamosh speaking at the European Seller Conference, Prague, March 2025.
    5,500+Cases handled
    98%*Historical reinstatement rate
    Since 2016Amazon seller appeal specialists
    About an hourMost first replies
    Full ownershipStrategy, evidence, submissions and follow-ups
    Case strategyA written assessment for eligible cases

    * Historical results across ASA Compliance Group-managed enforcement cases. Last verified as of .

    See more seller results · Watch client videos

    Client reviews

    What sellers say about Amazon Sellers Appeal

    Real names and quotes from clients we’ve helped through reinstatement. Every case has its own timeline and details.

    See all reviews

    Evidence

    Real sellers. Real reinstatements. Each case required a different approach.

    Six short videos from sellers who worked with ASA Compliance Group through reinstatement. Every case has its own timeline and details.

    Maia“After four months deactivated on a variation issue, others said they couldn’t help. Or got my business, and my dreams, back.”

    Nasir“Five years using Or. Very professional and quick on listings, account issues, and safety concerns.”

    Nimrod“Sharp, smart, and reliable. If you’re thinking about working with him, you should go for it.”

    Eliran“He gives you honest odds upfront, straight with you, even when it’s not what you wanted to hear.”

    Fozia“Eight years selling on Amazon. Or fixed every issue. Calm when I was panicking, always a successful outcome.”

    Paul“Shut down overnight. Months with another expert failed. Or got us back in the UK and Europe. Or is your man.”

    6 client video stories

    Watch all client videos

    When you’re ready, get your case strategy below. We’ll tell you if we’re the right fit.

    Your evidence, explained

    Amazon inauthentic appeal: invoices and evidence checklist

    A useful appeal shows which products you bought, who supplied them and how the records answer Amazon's request. Here is what we check.

    Read the exact notice and rejection

    Keep the Performance Notification, affected ASINs, marketplace and every previous appeal with Amazon's replies. Check whether the request concerns product identity, supplier verification, business details, dates or quantities.

    A listing complaint and an account-level Section 3 deactivation can require different responses. If Amazon alleges counterfeit goods, review the counterfeit claim alongside the sourcing evidence.

    Match original invoices to the affected ASINs

    Use authentic records covering the period Amazon requested. For each affected listing, check:

    • Product: invoice line, model, colour, size, pack count and any product identifier.
    • Quantity and dates: units purchased compared with sales and inventory during the review period.
    • Your business: the buyer name and details match the business behind the seller account.
    • Supplier: legal business name, address and current contact details.
    • The purchase: payment, shipping and receiving records that connect to the invoice.

    If quantities differ, explain the difference with records for opening stock, later purchases, returns or transfers. If an invoice has an error, ask the supplier for a genuine correction and keep the original. Follow the notice's instructions on permitted redactions.

    Retail receipts, order confirmations, pro forma documents or payment screenshots may not meet a request for commercial invoices. Check Amazon's invoice requirements against the specific request.

    Show where the goods came from

    Amazon may need to verify that your supplier is a real, reachable business and that the goods came from a legitimate source. Business registration, payment and delivery records help establish your purchase. Manufacturer or distributor invoices, brand confirmation and genuine authorization records may help establish the supplier's source when requested.

    Depending on the case, customs records, receiving documents, serial numbers or lot details can help connect the goods to that purchase. If a supplier cannot provide a requested record, keep their reply and identify what other evidence is available.

    Amazon's anti-counterfeiting policy is relevant to authenticity cases. Where the complaint comes from a rights owner, also check whether it concerns trademark infringement or parallel imports. If a retraction is part of the response, confirm it was submitted.

    Address why Amazon rejected the inauthentic appeal

    A stronger response answers the rejection directly. Common gaps include invoice items that are not matched to ASINs, missing supplier information and documents that do not cover the requested period or quantity.

    A low complaint rate or a statement that the goods looked genuine does not explain their source. Support the explanation with records, resolve differences from earlier submissions and include a Plan of Action when Amazon asks for one. Where sourcing needs to change, explain the steps for current inventory and future purchases.

    Ready for a case review? Send the notice and previous replies. Tell us which invoices and supplier records you have, and which you are still waiting for.

    Get my case strategy
    Before your next response

    How do you appeal an Amazon inauthentic product complaint?

    Provide the supplier invoices Amazon requests and explain how they relate to the affected products. Make the purchase easy to verify without altering the documents.

    Does an inauthentic complaint mean your products are counterfeit?

    Do not assume the two terms mean the same thing in your case. Read the exact complaint. Amazon may be questioning product authenticity or asking for stronger proof of the source. Your appeal should answer that specific concern.

    How do you show that an invoice covers the affected ASIN?

    Match the product name, size, color, pack quantity and any relevant model details. If the invoice uses a broad description, ask your supplier for a genuine clarification or product catalog that explains what was supplied.

    Simple example: You sell blue, 750 ml water bottles, but the invoice says only “water bottles.” A supplier catalog or written clarification identifying the bottles purchased can help explain the connection. A payment receipt alone does not show which size or color you bought.

    • Check the buyer: Does the invoice identify your selling business?
    • Check the supplier: Are the company name and contact details complete and current?
    • Check the purchase: Do the dates and quantities meet Amazon’s request?
    • Explain differences: If you sell bottles in two-packs but buy them individually, explain that 100 bottles make 50 two-packs.

    Keep the original invoice unchanged. Do not add an ASIN or rewrite a product description yourself.

    Can you appeal without the invoice Amazon requests?

    Ask the supplier for a genuine copy of the original invoice. If you only have a receipt or purchase order, explain what you have and check whether it meets Amazon’s requirements. Those documents are not automatically interchangeable.

    Buying new stock from a different supplier does not prove where the earlier stock came from. If the required invoice does not exist, assess the available response honestly rather than creating one.

    What should you change if Amazon rejects your authenticity appeal?

    Start with the rejection reason. Is Amazon questioning the product description, purchase quantity, buyer name or supplier? Correct or clarify that issue and explain what you changed when you resubmit.

    See the guides to rejected invoices, suppliers Amazon cannot verify and documents for an Amazon seller appeal.

    Questions before your next appeal

    Amazon inauthentic product appeal FAQs

    Answers for sellers dealing with authenticity complaints, rejected invoices and supplier-verification requests.

    Does an inauthentic complaint mean Amazon proved my product is counterfeit?
    Not necessarily. Amazon may be asking you to establish product authenticity through invoices, supplier details and sourcing records. We review the wording of your notice to distinguish a product authenticity complaint from a counterfeit allegation or intellectual property complaint.
    What invoices does Amazon need for an inauthentic appeal?
    Follow the requirements in your Performance Notification. The invoice should identify the purchasing business, supplier, products, quantities and transaction date. Match its line items to the affected ASINs and support the sales or inventory Amazon is reviewing. Many requests refer to the previous 365 days; use the period your own notice specifies.
    Why did Amazon reject a genuine supplier invoice?
    A genuine invoice may still leave a verification gap. The business name may differ from your seller account, the product description may not identify the ASIN clearly, quantities may not cover the relevant stock, or Amazon may be unable to verify the supplier. Review the stated rejection before preparing the next response.
    Can I appeal an inauthentic complaint with retail receipts?
    Start with what Amazon actually requested. Retail receipts can document a purchase, but may lack the business identities, product details and supplier information needed for an authenticity review. We assess the available records and whether the supplier can provide the supporting documentation the notice calls for.
    What if my supplier will not disclose where the products came from?
    Keep your correspondence and ask what records the supplier can provide, such as distributor invoices, brand confirmation or shipment documents. We review those records alongside your purchase evidence to determine how much of the supply chain can be established and what further information is needed.
    What if my invoices cover only part of the sales volume?
    Reconcile purchases with opening stock, sales, returns, transfers and remaining inventory for the relevant period. Identify any missing quantity and support the explanation with records. A clear ASIN-by-ASIN reconciliation is more useful than a stack of invoices without context.
    Can you help after my inauthentic appeal was rejected?
    Yes. Send the original notice, every appeal and Amazon’s replies. We review the history to identify what remains unanswered, what new evidence is available and how to explain any corrections consistently in the next submission.
    Do I need a Plan of Action for a product authenticity complaint?
    The notice determines the response. Some cases call primarily for sourcing records and an explanation; others also require corrective and preventive actions. We build the response around Amazon’s request and the facts of your case.
    How long does an Amazon inauthentic appeal take?
    Timing depends on the requested evidence, supplier responses and Amazon’s review queue. Most Amazon Sellers Appeal first replies arrive within about an hour. After reviewing your notice and records, we can explain the work needed and the next submission steps.
    What does your inauthentic appeal service include?
    We take ownership of the agreed case: reviewing the notice and appeal history, organizing evidence, preparing the appeal and any required Plan of Action, handling submissions, and managing follow-ups, revisions and appropriate escalations. You receive a clear scope and fee before the engagement begins.
    Start here

    Get a strategy for your inauthentic appeal

    Share your Amazon notice, the affected ASINs and what you have already submitted. Have your invoices and supplier details ready so we can review the evidence behind your case.

    • Every case is personally reviewed before we take it on.
    • Most first replies are sent within about an hour.
    • Eligible cases get a written Case Strategy tied to your Performance Notification.
    Or Shamosh, Founder and CEO, ASA Compliance Group

    Or Shamosh · Founder and lead strategist

    5,500+ enforcement cases since 2016. Every intake is personally assessed before acceptance.

    Already appealed yourself or used another firm? Include the earlier submissions and Amazon’s replies.

    Case review form

    If the form does not load, open the contact form.

    What happens after you submit

    • You’ll receive a review email within about one hour.
    • If Amazon gave you a reply deadline, mention it in the form so we can time delivery to it.
    • If eligible, you receive a written Case Strategy: what is driving the enforcement, what we would argue, what evidence matters, and how we would run Seller Central.

    Send the notice. Get the strategy.

    If Amazon flagged your products as inauthentic, send us the notice and what you have already submitted.

    Need help with an ASIN suspension? Explore listing reinstatement. For other issues, browse all suspension types.