Brand permission · templates & document checks
Amazon Letter of Authorization: Template, Requirements & Rejection Fixes
Amazon Sellers Appeal, operated by ASA Compliance Group and led by Or Shamosh, has handled 5,500+* seller cases since 2016.
We handle account suspensions, listing appeals and compliance cases, from the first review through submissions and follow‑ups.
An Amazon letter of authorization must show who granted permission, what it covers, and whether your selling entity can rely on it. Start with the sample below, then check the terms and signer against the request in your account.
A useful brand LOA connects five things: the rights owner, your legal selling entity, the rights granted, the territory, and the authorization period. It must also come from someone entitled to grant that permission. A template helps organise those facts; the brand must confirm the actual authority.
When Amazon flags listing or account issues tied to trademarks or brand-controlled assets, it often asks for a letter of authorization from the IP owner. The letter must document permission the issuer has actually granted. Fabricating or backdating it violates policy and can escalate enforcement.
Brand authorization letter template for Amazon
Use this editable outline to prepare a request for the rights owner or its counsel. Replace every placeholder with accurate information and have the authorized issuer approve the final terms. This is an illustrative template from ASA Compliance Group, not an official Amazon form or a guarantee of acceptance.
This sample addresses brand and intellectual-property permission. A business-verification letter authorizing a primary contact to act for a company has a different purpose; see which authorization Amazon is requesting. “Letter of authorisation” is the UK spelling of the same term.
Do not copy-paste this sample as your real LOA. Bracketed text is fictional. Submitting language you cannot truthfully support can worsen enforcement. Have counsel review anything you rely on.
Replace every bracketed placeholder; do not treat as a completed legal document.
[REPLACE - LETTERHEAD: legal entity that holds the IP, full address, domain you control] Date: [ISSUE DATE] To whom it may concern (including Amazon verification teams), Re: Letter of Authorization (License Agreement): Intellectual Property --- 1) LICENSOR (Amazon “Licensor” key term) --- [LICENSOR LEGAL ENTITY] (“Licensor”), with its principal office at [ADDRESS], is the owner / authorized licensor of the intellectual property described in Section 3 (Grant) below. --- 2) LICENSEE (Amazon “Licensee” key term) --- [LICENSEE LEGAL ENTITY: EXACT MATCH TO SELLER CENTRAL ACCOUNT INFO] (“Licensee”) is authorized to use the IP solely as set out in this letter. --- 3) GRANT (Amazon “Grant” key term: IP licensed + scope of rights) --- Licensor grants Licensee a non-exclusive license to use the following IP for genuine Licensor products in connection with the Amazon marketplaces listed in Section 4: • Word marks: EXAMPLEMARK [and other marks, with registration numbers if applicable] • Logos / stylized marks: [describe files or style guide reference] • Copyrighted assets: [e.g., standard pack photography, lifestyle asset IDs from Licensor DAM as of DATE] • Design rights (if applicable): [registration or product line reference] Scope of use on Amazon: product titles, bullet points, description, images, A+ content where applicable, Brand Store pages operated by Licensee for covered ASINs [LIST OR PARENT ASIN / PRODUCT LINE], and customer service templates Licensor provides for those products. Sublicensing: [State “not permitted” OR describe permitted sublicense chain, e.g., master distributor → Licensee, only if true and authorized in writing.] Consideration: [e.g., license fee, distribution margin, or “good and valuable consideration acknowledged,” as counsel directs.] --- 4) GEOGRAPHIC SCOPE (Amazon “Geographic Scope” key term: may be worldwide per Seller Central) --- Authorized Amazon marketplaces: [e.g., Amazon.com, Amazon.co.uk, or “worldwide Amazon marketplaces where Licensee lists covered ASINs,” only if true]. Offline / other channels: [Explicitly excluded OR listed if included.] --- 5) TERM (Amazon “Term” key term: may be perpetual per Seller Central) --- Effective [START DATE] and [choose one: (a) continuing until terminated on thirty (30) days’ written notice; (b) ending on [END DATE]; (c) perpetual unless revoked in writing. Use (c) only if true]. --- OPTIONAL: Improvements, enhancements, modifications (per Amazon Seller Central optional clause topic) --- [If needed:] “Improvement,” “enhancement,” and “modification” mean [short definitions]. Improvements to the licensed IP [state treatment: e.g. auto-included in licensed IP, fee-based, disclosure to licensor, per counsel]. Ownership of improvements: [as negotiated]. --- Amazon verification / contact --- Licensor will respond to reasonable verification inquiries from Amazon regarding this authorization. Contact: [NAME], [TITLE], [phone], [name@protectedbranddomain.com] --- SIGNATORY (Amazon component check: authorized signatory; signature / digital signature / stamp or seal) --- Executed at [CITY], on [SIGNATURE DATE]. _________________________________ Signature / Digital Signature / Company seal (as applicable) [SIGNATORY PRINTED NAME] [TITLE: authorized signatory, Licensor] [LICENSOR LEGAL ENTITY]
Brand LOA or seller-account authorization: which do you need?
Brand and IP permission
The issuer is the rights owner or a party with authority to license the relevant IP. The document identifies your selling entity and the permitted use of the brand, products, or assets. The sample above is designed for this purpose.
Business or primary-contact verification
The request may ask your business to confirm that a named person can act on its behalf. Match the company and contact details to Seller Central and follow the notice’s requirements for the signer, date, and supporting company documents.
Read the request before choosing a template. Amazon’s UAE seller-registration guide, for example, describes a business authorization for a point of contact. Its local requirements should not be assumed to apply to every marketplace. For related entity, representative, and document checks, use our seller verification guide. For a lost phone or sign-in code, see Amazon OTP recovery.
Seller Central LOA rules
Amazon publishes Letter of Authorization in Seller Central (Policies → Program Policies → Account Health Rating program policy → Intellectual Property Policy). Treat the live page as the checklist; UI and Help text change.
Official reference: Official Seller Central Letter of Authorization Help article
Amazon’s guidance is that it may ask for trademark ownership proof or an LOA when it believes a listing uses a mark without the rights owner’s approval, on the product, packaging, images, or detail page.
It describes a valid license as a written agreement between the IP owner (or licensor) and your business (licensee) that authorizes use of the IP, usually with consideration, and spells out how you may use it. Amazon also states it may try to validate your LOA by contacting the rights owner you name.
Seller Central’s five key terms
Amazon identifies five core terms for an IP licensing agreement. The same framework appears in Amazon’s moderator guidance on LOAs:
- ‘Licensor’: The company/brand providing the rights to intellectual property.
- ‘Licensee’: The company/brand receiving the rights to use the intellectual property.
- ‘Grant’: The intellectual property being licensed and the scope of rights granted.
- ‘Geographic Scope’: The specific territory or territories where use is authorized (Amazon notes this may be worldwide).
- ‘Term’: The duration of the authorization (Amazon notes this may be perpetual).
Amazon also discusses sublicensing: if sublicensing is included, it must be specified in the agreement, and may cover all or only some of the rights being licensed.
Optional clause: improvements and modifications
Amazon’s Help page flags an optional area: treatment of improvements, enhancements, and modifications, including who owns follow-on IP, so parties avoid ambiguity. That is a drafting topic for the brand’s counsel when product or creative work evolves under the license.
Acceptable format and components
The Help article splits “important checks” into format and component categories. The table below condenses what Seller Central lists as acceptable; always verify against the live page.
| Check type | What Seller Central describes as acceptable |
|---|---|
| A. Format | PDF documents; scanned images of PDF; Word (with the note that self-declarations are only acceptable if you are the IP owner); screenshots of email from the domain of the company holding rights to the protected brand. |
| B. Components (physical or digital letter) | Letterhead from the company holding rights to the protected brand; body of the LOA containing all essential terms above; authorized signatory from the licensor company; signature, digital signature, stamping, or seal for franking of the document. |
| B. Components (acceptable email) | Sender’s email on a valid domain of the company holding rights to the protected brand; body of the LOA containing the same essential terms. |
Amazon’s Help page adds a conditional note: if you do not have a trademark registration for your own brand in the region where products are sold, you may need to provide a declaration of IP ownership for the brand, with company stamp or signature from authorized personnel. Verify whether that branch applies to your case on the live Help page.
Documents Amazon lists as not acceptable as an LOA
Seller Central explicitly calls out common examples that do not count as a Letter of Authorization, including: invoices; inventory documents; distribution rights / reseller agreements; retailer receipts; order confirmations and packing slips; commercial or customs invoices; bills of lading; sales orders, purchase orders, quotes, or pro-forma invoices. Use the official list when you self-audit attachments.
Which IP to cover
Review the IP named in the notice and the material used on the affected listing. The required scope may include:
- Brand names and word marks in titles and bullets.
- Logos in product images, A+ content, or Sponsored Brands.
- Packaging artwork and trade dress shown in photographs.
- Copyrighted product or lifestyle images.
- Design rights, if the notice concerns the product’s shape or appearance.
For example, permission to resell genuine units may leave questions about the use of a logo or the brand’s advertising images. Ask the rights owner to confirm the permitted uses that apply to your listing.
Also check the seller and territory. A letter addressed to a different LLC or limited to Amazon.com may not address a notice concerning your legal entity’s Amazon.co.uk offers. If the notice names a registration or complaint number, use it to identify the relevant rights accurately.
LOA vs Brand Registry
Brand Registry helps rights owners manage their brand on Amazon. An LOA records permission granted to a particular business. Enrollment in Brand Registry does not by itself show which rights the owner granted to a distributor or seller.
If Amazon asks your business for authorization, provide a document that connects the named rights owner, your legal entity, and the permitted use.
When Amazon typically asks for an LOA
You are most likely to see an LOA request when Amazon needs to reconcile who owns the IP with who is using it on the detail page. Common triggers include:
- You sell under a brand name you do not own, or you are not the rights owner in Brand Registry for that brand.
- The listing uses the brand’s logo, lifestyle photography, packaging shots, or other assets controlled by the brand.
- An IP complaint, rights-owner report, or policy notice cites unauthorized trademark, design, or brand use.
- Amazon asks you to demonstrate authorization after a counter-notice thread, listing suppression, or related account health event.
- A performance notification asks for “authorization from the brand” while your invoices alone do not mention IP.
Depending on the case, an LOA may sit alongside invoices, supply-chain proof, and a Plan of Action. The LOA answers the authorization question; the POA answers the conduct-and-controls question. Neither replaces the other.
Where the LOA matters in enforcement
Check what the current request needs to establish:
- An affected listing: connect the authorization to its ASIN, marketplace, and disputed IP.
- Several affected products: confirm that the grant covers the full product range named in the notices.
- A rights-owner complaint: keep the letter consistent with the brand’s confirmation and your explanation.
- Account verification: keep the business and representative details consistent across the letter, invoices, and verification documents.
Review the term and scope again if the products, seller entity, or marketplaces have changed since the letter was issued.
Five key terms in practice
The table mirrors Seller Central’s Licensor / Licensee / Grant / Geographic Scope / Term framework from the official LOA Help article, with practical flags from enforcement work. Missing or unclear terms make it harder to verify the authorization.
Licensee pitfalls: LOA to a personal name while the account is a different legal seller; LOA to a non-selling sister company; legal name change without a document explaining it; two storefronts under one identity but the letter only names one. Fix by naming the seller of record on the notice and, if trade names differ, one short mapping the brand will confirm.
| Key term | What it must show | What reviewers flag |
|---|---|---|
| Licensor | The legal entity or person that holds or controls the IP (often matching registry records, Brand Registry enrollment, or the complaining party’s corporate name). | Generic letterhead, “brand team” with no legal name, mismatch vs trademark owner of record. |
| Licensee | Your business exactly as it should appear to Amazon, usually the legal entity on the account or the selling identity tied to the impacted ASINs. | LOA issued to a personal name, different LLC, or a distributor that is not the seller of record on the notice. |
| Grant of rights | Explicit permission to use named IP (word marks, logos, images, packaging) for described commercial activity. | “Authorized reseller” only, with no mention of trademarks, designs, or listing content. |
| Geographic scope | Where the license applies: country, region, “Amazon.com only,” EU marketplaces, etc. | A territory that excludes the marketplace named in the notice. |
| Term | Start date, fixed period, renewal language, or “until revoked in writing.” | No dates, or a term that already expired before the suspension event. |
Amazon may also attempt independent confirmation, for example by validating that the signatory is reachable on a domain tied to the brand. If the company on the letter disavows the authorization, the case can fail or worsen.
Grant language and SKU changes
Review the grant when you add a product variant or change the listing’s images or packaging. Ask the issuer to state how the authorization covers:
- Product variants: the relevant product line, sizes, pack counts, and any future variants the issuer agrees to include.
- Brand images and artwork: which assets may be used and how permission applies to later updates.
- Bundles and repackaging: whether these uses are authorized for the products concerned.
- Sales channels: the Amazon marketplaces and any other channels included in the grant.
Check advertising and product claims separately. Permission to use a brand’s material does not establish that every claim in it complies with Amazon policy or applicable law.
Who signs the LOA
Amazon cares whether the signer plausibly speaks for the IP owner. Long supply chains create weak letters when a middle party signs without showing they may sublicense or bind the brand.
| Signer | When it can work | Typical gap |
|---|---|---|
| Rights owner (brand legal entity) | Can grant rights the entity owns or controls. | Wrong entity on letterhead vs registry; personal email only. |
| Authorized regional affiliate of the brand | Acceptable if the affiliate is documented as managing IP for the region in dispute. | No explanation of relationship to parent brand or registry owner. |
| Master distributor with explicit sublicense right | Works when the distributor’s agreement clearly allows them to authorize Amazon listing use of named marks. | Agreement only covers “purchase and resale,” not logos or detail-page content. |
| Factory or contract manufacturer | Sometimes sufficient for manufacturing claims, rarely sufficient alone for brand-controlled consumer marks without explicit IP language. | Letter describes production, not trademark or brand asset permission. |
If your strongest paper is from a middle party, attach the chain: excerpt of the agreement showing IP sublicense (redact unrelated commercial terms), plus the LOA addressed to your entity, so reviewers see authority in one thread.
Region and parallel trade
Brands may grant different rights by territory, product range, or distributor. Check that the authorization covers the marketplace and goods named in your Amazon notice.
- Territory: list the countries or marketplaces covered, or state worldwide scope where the issuer grants it.
- Packaging and artwork: confirm that permission includes the version used on your products and listing.
- Supply chain: keep the source of the goods consistent with the invoices and authorization documents.
- Commercial terms: ask the issuer to resolve any conflict between the requested permission and the distribution agreement.
For a parallel-import dispute, assess the specific complaint and territory with qualified counsel. An LOA alone may not resolve the legal or contractual issues involved.
Presentation, signatures, and files
Follow the file requirements in the Amazon notice. Before uploading, check that the document has:
- The licensor’s letterhead or other issuer details accepted for that submission.
- The actual issue date and a separate effective date if authorization began at a different time.
- The authorized signer’s name, title, signature or accepted equivalent, and contact details.
- Readable text and all pages needed to understand the grant.
- An accessible file, with no password preventing review.
- A translation where required, with consistent names, marks, and ASINs.
Keep the signature record intact. Notarization or a company seal does not supply terms missing from the letter. For a long agreement, identify the relevant clauses and follow the request’s instructions on complete copies or excerpts.
Check the legal name. If Seller Central names “ABC Trading LLC” but the letter names “ABC Store,” have the brand clarify the relationship or correct the addressee. Use the same explanation in any related verification request.
Tell the brand contact that Amazon may seek confirmation, and make sure the contact has the same signed version you submit.
What to send the brand when you request an LOA
Give the brand the details needed to prepare and approve the letter:
Exact legal name shown in Seller Central (copy-paste from Account Info), plus store name if different.
List ASINs or product lines and each Amazon domain (e.g. Amazon.com, Amazon.co.uk) where you need permission.
List the assets used on the detail page: word mark, logo file, packaging shots, lifestyle images, A+ modules, so the issuer can confirm which uses it permits.
Ask for a start date, duration or “until revoked,” and state whether you need non-exclusive language by default.
Request one sentence that the licensor will respond to reasonable verification inquiries from Amazon regarding the letter.
Keep the email factual and short. Attach a screenshot of the Performance Notification only if it helps the brand understand urgency, not as a substitute for the LOA itself.
Email template for requesting a brand authorization letter
Send this to a contact who can arrange approval by the rights owner or another party with the necessary authority. The brand should confirm the permissions and approve the final wording.
Brand LOA request to adapt
Subject: Authorization letter for [seller legal name], [brand] and [Amazon marketplaces]
Amazon has requested authorization relating to [notice reference and affected products]. Our seller legal name is [legal name], and our storefront is [store name]. We source the products through [actual supplier or agreement].
Please confirm which rights your company can authorize for these products, including [the marks, images or other assets actually used]. We need the letter to identify the issuing entity, our legal entity, permitted uses, covered territories and authorization period. The attached product list identifies the ASINs, marketplaces and assets for review.
Please have the appropriate signer confirm their name, role and business contact details. If another company owns the rights or must approve the letter, please identify that company and the supporting authorization needed. Please retain the final signed version so any verification inquiry can be answered consistently.
Include only the scope you need and can support. If the brand permits product photographs but excludes paid advertising, record that limitation and adjust the affected activity. Ask the issuer to resolve an unclear clause before submitting it as evidence.
Optional clauses (when counsel agrees)
None of these replace the five core elements, but they reduce follow-up questions:
- Sales channels: identify the Amazon marketplaces and other channels included in the permission.
- Verification cooperation: licensor will respond to reasonable Amazon inquiries (aligns with what Seller Central encourages).
- Sublicensing: only if true; needed when a middle party signs.
- Artwork updates: state whether permission includes revised packaging and advertising assets.
- Exclusivity / territory language: when you are a regional or sole distributor and need the letter to match commercial reality.
- Quality or recall cooperation: describe the parties’ responsibilities where relevant.
- Change of control: state what happens to the agreement if a party changes ownership.
Common rejections (including real relationships)
| Issue | What to correct |
|---|---|
| LOA lists products/SKUs but never names the marks or assets in dispute | Ask the brand to name the trademarks, logos, or copyrighted materials tied to your listings. |
| Signature from a junior contact on a free-email domain | Prefer signatory on corporate domain; add title and registered address on letterhead. |
| LOA is accurate but expired or revoked | Request a refreshed LOA with current term and marketplace list. |
| LOA covers the US store only, but the notice involves EU/UK ASINs | Obtain explicit multi-territory language or separate letters per region. |
| You attach the LOA but the POA contradicts it (wrong entity, wrong root cause) | Make the explanation, supporting documents, and account details consistent before submitting. |
| LOA grants “marketing use” but your listing runs Sponsored Brands / display using assets not covered | Either narrow ads to the granted assets or expand the written grant to cover paid placements included in the agreement. |
| Letter authorizes a different storefront than the one on the notice | Reissue with the correct seller identity, or add an exhibit mapping entities with the brand’s confirmation. |
Check that the issuer can confirm the named IP, seller, territory, term, and signer. If the brand limits the grant, the listing and your explanation must stay within that permission.
After a rejection, identify the missing or inconsistent detail in Amazon’s response. Have the issuer correct the document where needed, then explain the correction and attach the relevant version.
LOA, POA, and exhibits
Submit the LOA with any other documents Amazon requests. If a Plan of Action is required, explain the relevant conduct, corrections, and preventive measures. Keep its dates, entities, and product scope consistent with the letter.
Organize the attachments so the reviewer can find the authorization:
- Give the LOA a clear filename and identify its issuer and date in the submission.
- Use a short reference such as: “Exhibit A is the Letter of Authorization dated [date] from [Licensor] to [Licensee], covering [ASINs or product range].”
- Keep invoices and other requested records grouped by the same seller entity and products.
- Include relevant rights-owner confirmations or retractions without changing or paraphrasing the signed terms.
- For a large submission or escalation, add an index of documents.
Involve qualified counsel when the matter includes a legal dispute, patent claim, or court proceeding.
Example: explain a corrected LOA after rejection
Suppose Amazon’s notice concerns a UK listing, but the submitted letter expressly covers only the US. If the rights owner also grants UK permission, obtain its corrected letter and identify that change clearly. If it does not grant UK permission, the response must reflect that limitation.
Illustrative response: “The prior letter dated [date] covered Amazon.com. Exhibit A is the issuer’s updated letter dated [actual issue date], identifying [seller legal entity] and the authorization it grants for [named products and UK territory]. The relevant grant and territory clauses are on [pages]. Exhibit B maps the affected ASINs to those products. The authorization begins on [true effective date].”
Use that wording only where the new document supports every statement. It does not establish permission before the true effective date or resolve another allegation in the notice. Where Amazon also requests invoices, corrective actions or a rights-owner response, address those items explicitly.
Keep a version log with the submission date, letter issue date, issuer, Amazon response and factual correction. This prevents an expired or superseded letter from being attached again and gives the brand contact a clear record of what Amazon received.
Weak vs. stronger grant phrasing
Small wording shifts change whether a reviewer can map the letter to the ASIN in front of them.
| Weaker phrasing | Stronger direction (still must be truthful) |
|---|---|
| “Seller is an authorized reseller of our products.” | “Licensee may use the registered marks [list] and Licensor’s standard packaging imagery for ASINs [or defined catalog line] on Amazon.com and Amazon.co.uk for genuine Licensor units sourced under [agreement or channel].” |
| “We have a business relationship with the seller.” | “Licensor grants the non-exclusive license described herein to [Licensee legal name] as of [date] for the term stated below.” |
| “They may use our brand online.” | “Online use is limited to Amazon product detail pages, Brand Store operated by Licensee for Licensor SKUs, and customer service templates provided by Licensor as of [date].” |
| “They may sell online.” | “The authorization covers [named IP and permitted uses] in [specified countries or worldwide] for the term stated in this agreement.” |
Pre-submission checklist
Resolve missing or inconsistent evidence before submitting. Check the entities, product and listing scope, territory, dates, signer, and complete files in that order.
- Party match: Licensee matches Seller Central legal entity (or a supporting letter explains a legitimate name difference). Compare licensor and licensee strings to Brand Registry, invoices, and Account Info line-by-line.
- IP match: Open the live detail page: every mark or asset shown is named or clearly inside the grant, not only “resale.”
- Channel / ads: Amazon domains you sell on are covered; Sponsored Brands, A+, storefronts match the grant or you narrow activity.
- Territory and term: List every marketplace domain where the offer is active; term covers the enforcement window with no accidental past expiry.
- Signer: Credible for the licensor; contactable through the brand’s official business details; brand contact prepared to answer Amazon consistently if reached.
- POA / attachments: Plan of Action and other exhibits do not contradict dates, entities, or scope; one index page helps escalations.
- Files: Unlocked PDF; filename matches letter date; redaction does not hide parties, marks, or term.
- On-page claims: Listing and ads do not assert broader rights than the letter.
Amazon rejected your authorization letter?
Share the reason Amazon gave and a short outline of the documents you submitted. We can assess whether the issue fits our verification or appeal support and explain the scope and fee for handling it.
Amazon letter of authorization FAQ
What does a letter of authorization to sell on Amazon look like?
For a brand or IP request, follow the required format and identify the issuing rights owner, your legal entity, the permitted use, territory and authorization period. Use the signature or equivalent required for the submission. A business-verification authorization has a different purpose; check the request before choosing a template. For a structured outline aligned to Seller Central’s headings, use the letter template above (illustration only; the authorized issuer must approve your final letter).
Where do I submit a Letter of Authorization on Amazon?
For intellectual property policy violations, Amazon usually routes you through Account Health: open the violation in your Account Health dashboard and use the appeal or “submit documentation” path shown on that violation’s detail page. Fields and allowed file types differ by notice type, so follow the on-page prompts instead of attaching the LOA only to unrelated case logs or generic Seller Messages.
Can the brand send an email instead of a PDF letter?
Sometimes Amazon accepts a formal email from the rights owner’s domain that contains the same five elements and reads like a standalone authorization. Follow the document requirements for your request. If the request specifies a signed PDF or letterhead, obtain that format from the issuer.
Should the LOA list every ASIN?
When Amazon tied the notice to specific ASINs, listing them (or an explicit product line reference plus parent ASIN) reduces ambiguity. If you omit ASINs, the grant language must still be precise enough that a reviewer can map it to the suppressed listings.
What should I change after repeated LOA rejections?
Compare Amazon’s latest reason with the previous submissions. Correct errors in the entity name, rights granted, territory, dates, or authority documents using the true facts of the relationship. Briefly identify what changed and provide the corrected evidence.
We already got suspended: can we get a “retroactive” LOA?
Keep the actual issue and signature dates. If the brand granted permission earlier, it can state the true start date separately and confirm that history. A new letter should not imply that previously unauthorized conduct was permitted.
Can Amazon accept an LOA in a language other than English?
Often yes, but reviewers may request a certified or professional translation if material terms are unclear. If you submit both, keep terminology consistent across the original and translation.
Does a manufacturer authorization equal an LOA?
Sometimes, if it explicitly grants trademark/logo/listing-content rights for the relevant marketplaces and matches entities. A generic factory memo rarely substitutes for a clear IP grant.
Will Amazon always contact the brand?
Amazon does not guarantee every step publicly, but teams can verify authorization. Assume the brand may be contacted and that inconsistencies will surface.
Can I reuse one LOA across dozens of brands?
No. Each relationship needs its own grant tied to that licensor’s IP and your selling entity. “Blanket” letters without specific marks or parties usually fail.
What if the trademark owner is a subsidiary but the letterhead is the parent?
It can work when the relationship is explained on the face of the letter or in a single exhibit: which entity holds the registrations, which entity signs, and why that signer binds the IP. Explain the relationship between the parent and subsidiary and the signing entity’s authority.
Does Transparency or Brand Registry messaging replace an LOA?
Program enrollment can strengthen authenticity signals for genuine goods, but it does not automatically substitute for a written grant of mark and asset use to your selling entity when Amazon is asking for authorization documentation. Provide the authorization documentation requested for the case.
We have ten distributors under one LOA: can we share it?
Usually no. If the letter names another distributor as licensee, it does not authorize your entity. Each seller of record typically needs its own grant or documented permission from a party entitled to sublicense the rights.
ASA Compliance Group helps sellers assemble clear, complete responses to Amazon. Educational content only; obtain documents from the rights owner and counsel for legal disputes.
An authorization letter and a purchase record answer different questions. The supplier verification guide explains how to connect business identity, transactions and upstream sourcing.