ASA Compliance GroupAmazon Seller Account ReinstatementFDA compliance appeal

Amazon FDA compliance appeal services.We take full ownership of your case.

Amazon requested FDA compliance records or removed your listing? We review the product, claims, labels and documents, then prepare a response to the exact request and manage the appeal.

Founder-led review. Most first replies within about an hour.

Or Shamosh speaking at the European Seller Conference in Prague, March 2025
Or Shamosh, Founder of ASA Compliance Group
European Seller Conference. Prague, March 2025.
  • 5,500+ cases handled
  • 98% historical reinstatement rate
  • Since 2016

Last verified as of .

Amazon Sellers Appeal by Or Shamosh

Amazon Seller Account Deactivated? You’re in Expert Hands.

Founder-led enforcement expertise backed by executive leadership and specialist teams in Seller Central.

Founder, ASA Compliance Group · International speaker on Amazon enforcement and reinstatement

When your Amazon account or listings are suspended, every moment counts, and genuine expertise matters. Or Shamosh, founder of ASA Compliance Group, has spent over 10 years mastering the complexities of Amazon’s policies, compliance guidelines, and seller reinstatements. His LL.B. background informs how he reads Performance Notifications and frames compliance strategy; complex matters still run through ASA Compliance Group’s in-house legal department and outside counsel when required. He has led work across 5,500+ cases. His work spans seller account suspensions, listing appeals and compliance cases.

Or regularly shares his knowledge at seller conferences and webinars worldwide, including Prague March 2025, Sofia April 2025 and April 2026, Warsaw May 2026, with an upcoming UK appearance in October 2026. See conference appearances, explore seller webinars, read the restricted keywords guide, or see client stories in Testimonials.

AmazonSellersAppeal is operated by ASA Compliance Group, with dedicated appeal, legal, IP, and compliance teams in Seller Central. Michael Gourin and Smadar Popovski, alongside Or, lead intake and case operations; specialist staff join when your Performance Notification requires it.

Or Shamosh, Founder and CEO, ASA Compliance Group, Amazon account reinstatement specialist

Or Shamosh · Founder & CEO

Why this matters
  • Your case log only gets one chance to stay consistent
  • Every submission is compared against what already exists
  • Wrong moves slow reinstatement or shut it down entirely
  • Expert judgment before anything is submitted
Michael Gourin, Chief Commercial Officer, ASA Compliance Group
Executive leadership

Michael Gourin

Chief Commercial Officer

Product, marketing, partner channels, case intake & service structure

Owns product positioning, marketing, partner channels, and intake so sellers enter the right service path with clear scope and the right facts.

Smadar Popovski, Chief Operating Officer, ASA Compliance Group
Executive leadership

Smadar Popovski

Chief Operating Officer

Appeal execution, Seller Central operations & case sequencing

Runs Performance Notification review, POA execution, Seller Central follow-ups, and escalations with disciplined sequencing.

Ready to reinstate your account with confidence? Get my case strategy

Let's see what it will take to resolve this.

Why we ask: tell us what happened. A real person reviews what you send and replies in writing with your case strategy, including our assessment of the case and the approach we recommend. We also include the fee before you decide whether to proceed.

About 3 minutes. We save your progress as you go.

Start with your notice

How these cases usually start

Most of these are not sellers offering unlawful products. They are ordinary goods whose paperwork or wording placed them somewhere unintended.

A regulated product without the right record

The product genuinely falls in a regulated category and the record that category requires is missing, belongs to someone else, or was never obtained. This is the branch where the answer may be that the product cannot be offered until something real changes.

Establish the category first from the product and its intended use. Working backwards from the document you happen to hold is how a case acquires a second problem.

A misleading approval claim

The listing says approved, cleared or certified when the record does not support that word. Sometimes the seller believed it; registration certificates are often presented by suppliers in ways that invite exactly this reading.

What an establishment registration shows
That a facility is on file with FDA. It is an administrative fact about a place.
What it does not
That any product was reviewed, cleared, approved or authorised. Those are separate decisions about specific products.

The listing changed the classification

The most common branch, and the most fixable. An ordinary product acquires a regulated intended use because of what the listing says it does. The physical item never changed; its described purpose did.

Intended use can be communicated in the title, bullets, images, enhanced content, video, backend terms, packaging, inserts, instructions or linked marketing. Which is why editing the title alone leaves the classification exactly where it was: see medical claims compliance for that analysis in full.

A document that does not match the product

The record is genuine and belongs to a different legal manufacturer, model, product code, intended use, applicant or address. Suppliers share documents freely and the coverage rarely travels with them.

  • A clearance held by the manufacturer for a different model in the range
  • An applicant name that does not match the entity on the label
  • A product code covering an adjacent device type
  • A record with no authorisation connecting it to the seller

Where you rely on another entity's record, the file needs the authorisation and the model-to-listing mapping as well as the record itself.

Medical intended-use language

Language describing diagnosis, treatment, mitigation or prevention of disease is the wording that most often moves a product, and it does not require the word medical to appear anywhere. A structure or function statement may or may not have that effect: it depends on the product category, the intended use and the exact wording, so read the three together rather than treating any such phrase as decisive.

Where the same language is printed on the unit, its packaging or its instructions, a catalog edit leaves the underlying position untouched. The physical and the digital both have to reach a compliant state, and they are corrected by different means.

Full-service appeal handling

You send the notice. We handle the case.

AmazonSellersAppeal by Or Shamosh reviews your FDA compliance notice and evidence, then manages your case in Seller Central.

  1. 01

    Review the notice and history

    We review the FDA-related notice, product category, intended use and labeling to identify the requirement Amazon cited.

  2. 02

    Build the evidence and appeal

    We check the relevant regulatory records and listing claims, then prepare the documentation or corrections needed for the response.

  3. 03

    Submit and follow through

    We manage the Seller Central submission, verify any relevant listing corrections and handle further document requests, revisions and follow-ups.

Strategy, evidence, appeal writing, submissions and unlimited follow-ups and revisions within the agreed case scope.

Experience behind your appeal

Proof & results

Amazon seller enforcement is our daily work. Amazon Sellers Appeal has handled account, listing and compliance cases across global marketplaces.

Or Shamosh speaking to an audience at the European Seller Conference in Prague
Or Shamosh speaking at the European Seller Conference, Prague, March 2025.
5,500+Cases handled
98%*Historical reinstatement rate
Since 2016Amazon seller appeal specialists
About an hourMost first replies
Full ownershipStrategy, evidence, submissions and follow-ups
Case strategyA written assessment for eligible cases

* Historical results across ASA Compliance Group-managed enforcement cases. Last verified as of .

See more seller results · Watch client videos

Client reviews

What sellers say about Amazon Sellers Appeal

Real names and quotes from clients we’ve helped through reinstatement. Every case has its own timeline and details.

See all reviews

Evidence

Real sellers. Real reinstatements. Each case required a different approach.

Six short videos from sellers who worked with ASA Compliance Group through reinstatement. Every case has its own timeline and details.

Maia“After four months deactivated on a variation issue, others said they couldn’t help. Or got my business, and my dreams, back.”

Nasir“Five years using Or. Very professional and quick on listings, account issues, and safety concerns.”

Nimrod“Sharp, smart, and reliable. If you’re thinking about working with him, you should go for it.”

Eliran“He gives you honest odds upfront, straight with you, even when it’s not what you wanted to hear.”

Fozia“Eight years selling on Amazon. Or fixed every issue. Calm when I was panicking, always a successful outcome.”

Paul“Shut down overnight. Months with another expert failed. Or got us back in the UK and Europe. Or is your man.”

6 client video stories

Watch all client videos

When you’re ready, get your case strategy below. We’ll tell you if we’re the right fit.

Knowledge

What Amazon is testing in an FDA compliance case

ASA Compliance Group operates Amazon Sellers Appeal. On FDA files we reconcile product, claims and official record, then either correct the catalog or document the product status that already supports it. We are not regulatory counsel.

There is no single FDA document problem. Amazon may be testing whether the product is a drug, a medical device, a cosmetic, a food, a supplement or something else; whether the registration, listing, clearance, approval, labelling or documentation that category requires exists; whether an approval claim is accurate; or whether the listing itself moved the product into a regulated category.

So the first job is narrow and unglamorous: read what the notice actually asked for. A response that supplies a genuine document answering a different question is the commonest way these cases stall, and it can repeat for months.

The vocabulary, because these six are routinely used as if they meant the same thing:

Registration and listing

For medical devices, an establishment registers with FDA and a device is listed. Both say a facility or product is on record. Neither says anything was reviewed. Other FDA-regulated categories use different registration, listing, application or authorisation systems, so read which one your notice names.

Clearance and approval

Different review pathways with different evidence behind them. Both are decisions about a specific product, not a company.

Exemption and compliance

An exemption removes one requirement under stated conditions. Compliance is meeting whatever still applies, which is usually more than nothing.

Common Amazon notices refer to 510(k) clearance or exemption for a medical device, an NDC or drug listing, or a New Drug Application. These records are not interchangeable, and an NDC listing does not mean FDA approval - the directory says so itself, stating that inclusion does not indicate the products are FDA-approved.

FDA states the first distinction itself, in its own guidance on registered versus approved, and describes what registration and listing are. Amazon's side sits in restricted products and its document requirements. Where the finding is eligibility rather than classification it belongs with restricted products, and where it is testing or an incident it belongs with product safety compliance. This page is diagnostic: regulatory conclusions depend on product facts and jurisdiction, and belong with qualified review.

Appeals

Why valid FDA records still get rejected

Reviewers are matching a specific requirement against a specific product. Genuine documents fail that match constantly.

Registration offered as approval

An establishment registration or database listing sent to answer a request for clearance or approval. They are different records.

Someone else's clearance

A record belonging to a different manufacturer, model, applicant or intended use, with no authorisation and no mapping to the product sold.

Title edited, nothing else

The obvious phrase removed while the same intended use remains in bullets, images, enhanced content, video, backend terms, packaging or inserts.

A category claimed, not shown

The product called a cosmetic or a wellness item while its own claims describe diagnosis, treatment or prevention.

Edited documents

Screenshots, partial records or documents with anything altered. Originals are checkable; edits end the conversation.

Physical label untouched

The catalog corrected while the unit, its packaging and its instructions still carry the claim that created the classification.

Your evidence, explained

Amazon FDA compliance appeal: evidence checklist

A focused appeal connects your notice with verifiable records. Here is what we review: product classification, labeling, claims and FDA-related records.

Diagnosis

Record the exact request and any rejection reasons, the listing, the product type, the category and the marketplace. Then describe the product physically: what it is made of, how it works, whether it has a powered function, a delivery mechanism, a measurement or an active ingredient. Regulatory category follows from function and intended use, and both are established from the object.

Photograph the whole label and packaging, the instructions, the warnings, the ingredients or materials, the model numbers and the manufacturer or importer identity. What the unit says about itself is often decisive and is frequently the part nobody has looked at.

The claim inventory

Capture every surface that could carry intended use, current and historical, because the classification may have been driven by content that is no longer visible:

  • Title, bullets and description
  • Images, including text rendered inside them
  • Enhanced brand content and video
  • Backend search terms, product type and browse node
  • Packaging, inserts and instructions for use
  • Advertising and any external synchronised content

Mark each as compliant, to be corrected, or defensible. A claim that is accurate and permitted for a genuinely regulated product should not be deleted in a panic; removing legitimate content can weaken a correct classification argument.

The record that answers the requirement

Then the official evidence appropriate to the category: the registration or listing, the clearance, the approval, the monograph status, the drug listing context, or the exemption basis, mapped to the exact manufacturer, model and intended use. Where you rely on another entity's record, add the authorisation and the mapping.

Say plainly what each record establishes and what it does not. A file that claims less and proves it reads far better than one that overstates and gets checked, and the checking here is against public databases.

Both surfaces corrected

Catalog corrections run through prepared, uploaded, processed and live-verified. Physical corrections have their own states, and inventory already produced does not change because a page did. Report each honestly, and see incorrect detail page for the catalog half.

Where the requirement is documentation rather than correction, Amazon's compliance submission route is the path, and the document requirements in its product-document rules decide whether what you send is usable at all.

Have ready when you submit intake

  • The exact notice text and any rejection reasons
  • What the product is, and what it is for
  • Photographs of the label, packaging and instructions
  • Ingredients or materials, model and manufacturer
  • Any regulatory records you hold or rely on
  • Current and historical listing content
  • Every prior appeal, case and Amazon reply

If you are relying on a supplier's document, say whose it is. That single fact changes what the file needs, and discovering it late has cost cases weeks.

Amazon FDA compliance appeal FAQs

For sellers who already have the Performance Notification. Broader questions: full FAQ library.

Does FDA registration mean my product is approved?
No. Establishment registration, product listing, clearance, approval and compliance are different regulatory concepts, and which one applies depends on the product category, intended use, manufacturer, model and what Amazon actually requested. The response should map the listing to the applicable official record rather than offering a registration as a substitute for product authorisation.
What if my product is exempt from premarket notification?
An exemption can be relevant once the classification, product code, intended use, the limits of the exemption, the establishment and device records and the model identity are confirmed. Present the official basis and map it to the exact product and manufacturer. An exemption from one requirement does not remove the others that still apply.
Can listing claims make a product a medical device or drug?
Yes. Intended-use claims in titles, bullets, images, enhanced content, video, backend terms, packaging, instructions or linked marketing can affect classification. Review the whole presentation for diagnosis, treatment, mitigation, prevention or body-function language, then establish whether the product is properly regulated or whether unsupported claims need correcting.
Why was my manufacturer's document rejected?
Usually because something in it does not match: a different legal manufacturer, model, product code, intended use, applicant, address, document type or regulatory status. Compare the document line by line against the listing, the physical label, the notice and the official database, and add authorisation and model mapping when relying on another entity's record.
Do I need to change the physical packaging as well?
If the claim that created the problem appears on the unit, the packaging, an insert or the instructions, a listing-only edit leaves it in place. Establish the compliant target state for both the physical and the digital surfaces, contain nonconforming inventory, and describe the work as complete only once affected units and live catalog content have both been verified.
What do you need to start?
The notice text and any rejection reasons, what the product is and what it is for, photographs of the label and packaging, any regulatory records you hold, and every prior appeal or Amazon reply.
What is in the Case Strategy?
Your Case Strategy sets out our assessment of the notice, the evidence needed, the appeal approach and the next steps for your seller account or ASINs. We focus on product classification, labeling, claims and FDA-related records. You receive a clear plan for preparing the response and managing the case.

Your case stays with one team for the evidence review, appeal, submissions and follow-ups.

Start here

Get a strategy for your FDA compliance appeal

Include what the product is and what it is for, photographs of the label and packaging, and any regulatory documents already sent. Four short steps. Or Shamosh reads every intake.

  • Every case is personally reviewed before we take it on.
  • Most first replies are sent within about an hour.
  • Eligible cases get a written Case Strategy tied to your Performance Notification.
Or Shamosh, Founder and CEO, ASA Compliance Group

Or Shamosh · Founder and lead strategist

5,500+ enforcement cases since 2016. Every intake is personally assessed before acceptance.

Send what you have, including prior DIY or agency appeals. We say what is viable in writing before you commit.

Questionnaire

If the questionnaire does not load, open intake on the account page.

What happens after you submit

  • You’ll receive a review email within about one hour.
  • If Amazon gave you a reply deadline, mention it in the form so we can time delivery to it.
  • If eligible, you receive a written Case Strategy: what is driving the enforcement, what we would argue, what evidence matters, and how we would run Seller Central.

Send the notice. Get the strategy.

If Amazon requested FDA documents or reclassified your product, start with the questionnaire.

For individual ASIN issues, explore listing reinstatement. For a different notice, browse all suspension types.