Amazon removed your listing after a product safety complaint or compliance request? We review the Performance Notification, incident details or testing request, check the supporting records and manage the response for the affected ASINs.
Founder-led review. Most first replies within about an hour.
Last verified as of .
Founder-led enforcement expertise backed by executive leadership and specialist teams in Seller Central.
Founder, ASA Compliance Group · International speaker on Amazon enforcement and reinstatement
When your Amazon account or listings are suspended, every moment counts, and genuine expertise matters. Or Shamosh, founder of ASA Compliance Group, has spent over 10 years mastering the complexities of Amazon’s policies, compliance guidelines, and seller reinstatements. His LL.B. background informs how he reads Performance Notifications and frames compliance strategy; complex matters still run through ASA Compliance Group’s in-house legal department and outside counsel when required. He leads a team whose track record includes 5,600+ Amazon seller accounts and ASINs reinstated. His work spans seller account suspensions, listing appeals and compliance cases.
Or regularly shares his knowledge at seller conferences and webinars worldwide, including Prague March 2025, Sofia April 2025 and April 2026, Warsaw May 2026, with an upcoming UK appearance in October 2026. See conference appearances, explore seller webinars, read the restricted keywords guide, or see client stories in Testimonials.
AmazonSellersAppeal is operated by ASA Compliance Group, with dedicated appeal, legal, IP, and compliance teams in Seller Central. Michael Gourin and Smadar Popovski, alongside Or, lead intake and case operations; specialist staff join when your Performance Notification requires it.
Or Shamosh · Founder & CEO
Chief Commercial Officer
Product, marketing, partner channels, case intake & service structure
Owns product positioning, marketing, partner channels, and intake so sellers enter the right service path with clear scope and the right facts.
Chief Operating Officer
Appeal execution, Seller Central operations & case sequencing
Runs Performance Notification review, POA execution, Seller Central follow-ups, and escalations with disciplined sequencing.
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The first two are answered with documents. The third is a physical labelling correction rather than a document. The last two are neither. Reading which you have is the whole of the early work.
Amazon asks for documents for a category it verifies routinely. Nothing has gone wrong. The task is supplying records that match the exact standard, document type, product, model, age grading and marketplace.
These are lost on matching rather than on merit, which is why the next branch is the common one.
The report is genuine, from a real laboratory, and does not cover this. Wrong model, wrong standard or edition, wrong age grade, different materials, different applicant, expired, or a variant the testing never included.
For children's products the certificate and the report are different documents doing different jobs: see CPSC's own material on the children's product certificate and the general certificate of conformity.
A product missing a required physical marking is not compliant as sold, however sound the underlying testing is. Tracking labels, warnings, age grading, manuals. This is usually fixable, and the fix is physical, so inventory already produced has to be part of the answer.
An injury, a fire, a choking event, a contamination. The case now contains a factual investigation, and the paperwork path is no longer sufficient on its own even if all the documents are perfect.
Preserve the complaint, the order, the returned unit, the batch, photographs and the communications. Where injury is involved, reporting and recall duties are a legal question for qualified counsel and not something to reason about from an appeal template. And blaming the customer, here of all places, is the worst available move: it is unverifiable and it reads as an attitude to hazard.
A regulator, the brand or the manufacturer has acted. The scope of that action, the affected population, the inventory position, the communications and the corrective steps are the case, and Amazon's requirements run alongside the regulator's rather than instead of them.
Where a defect complaint has not become a safety matter, it stays on defective item complaints. The line is whether the failure could cause harm, not how many people complained.
AmazonSellersAppeal by Or Shamosh reviews your product safety notice and evidence, then manages your case in Seller Central.
We review the safety notice, affected products and any incident reports to establish what Amazon is asking you to provide.
We match test reports, labels and supporting records to the exact product and help coordinate any required testing or verification.
We prepare and manage the Seller Central response, document completed corrective actions and handle additional requests and follow-ups.
Strategy, evidence, appeal writing, submissions and unlimited follow-ups and revisions within the agreed case scope.
Amazon seller enforcement is our daily work. Amazon Sellers Appeal has handled account, listing and compliance cases across global marketplaces.
* Historical results across ASA Compliance Group-managed enforcement cases. Last verified as of .
Real names and quotes from clients we’ve helped through reinstatement. Every case has its own timeline and details.
Other firms failed
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Suspended 6 weeks, then deactivated
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Reactivated in 24 hours
“Or was the only one who offered a solution to resolve everything without removing all the products from Amazon warehouses. In less than 24 hours after the appeal, my account was reactivated with all products available for sale.”
Account suspended
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Pesticide listing
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Listing complaints
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Hijacker removed
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Product reinstated
“After a month of ongoing work, the product was finally reinstated. Or was available at any moment, a precise professional, and courteous.”
Hijacker resolved
“A hijacker lowered my price by 40%. I turned to Or Shamosh who guided me through this process. Another week went by and the issue was resolved. Amazing service, patience, and he was available at all times.”
Listing policy
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Patent dispute
“A competitor wrongly accused me of patent infringement. Or Shamosh helped me fix this problem very quickly and professionally! I'm more than happy with his service and communication.”
“Shamosh is a true professional and WIZARD! Very kind, super responsive, and extra helpful. He literally saved my business! God bless you both.”
Patent infringement
“My listing was reported for PATENT infringement. Within 3 working days my listing was back online. Even after reinstatement, I had relisting issues. He sent another appeal and within 1 hour it was all back online.”
Account review
“Amazon notified me my account was under review. I immediately contacted Or Shamosh, who worked tirelessly all week. Within a short time, my account was reinstated. If you encounter issues, know you have a professional on your side.”
Trademark claim
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Patent complaint
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Adult flag
“Amazon incorrectly placed an 'Adult' flag on my listing. I fired off the emails in the morning and just half hour later got a reply from Amazon saying they have lifted the flag!!!! I'm beyond happy.”
Account reinstated
“Thanks so much to Or Shamosh for reinstating my account!! You have done an amazing job and were able to get me selling again in no time! Definitely recommend his services!”
Pesticide tag
“I'd been struggling for about two months due to an incorrect pesticide tag. After almost 10 weeks of trying myself, Or helped me get the listing reinstated in less than a week. Without his help, I'm not sure if I'd ever have solved it.”
Six short videos from sellers who worked with ASA Compliance Group through reinstatement. Every case has its own timeline and details.
6 client video stories
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ASA Compliance Group operates Amazon Sellers Appeal. On safety files we identify the path, map the evidence to the product, and run the submission in Seller Central. We coordinate the appeal documentation alongside any required laboratory testing.
A safety notice can come from a scheduled document request, a customer incident, a regulatory alert, a recall, a test failure, a listing claim, or a mismatch between the listing and a submitted record. These are not the same case, and treating them alike is the most expensive mistake available here.
Which path you are on decides everything after it:
Amazon wants records for a product it has no specific concern about. The work is matching the documentation to the exact product, to the standard being cited, and to the submission route Amazon requires - which for covered categories means an authorized TIC provider, who may validate suitable existing documents rather than only arranging a new test.
Something happened to a customer. There is a factual investigation to run, and paperwork alone will not close it.
A regulator or the brand has acted. Scope, affected population, communications and corrective action control.
The distinction is not cosmetic. A document-led case is answered with a correct report, though a technically correct report does not automatically close it. An incident-led case treated as paperwork reads as minimising a hazard, which is a worse position than the original finding and is hard to recover from.
On the document-led path, a technically valid report can still be unusable. For covered categories Amazon controls how the testing is procured rather than accepting whatever arrives, and does not perform it itself: the request appears under Verify Your Product, the seller selects an Amazon-approved provider, and the test is booked through Request Lab Service. There is an issue-by date on the request and a lead time at the provider, and those are separate clocks. Where that route applies the provider submits the result directly, and a copy uploaded by the seller does not count as submitted. A report that is correct on its own terms but was produced outside that workflow is the most common reason a well-prepared safety file is rejected.
Where the requirement itself is wrong, the appeal is a different one. If the product is out of scope for the rule being applied, or the category is misassigned, that is raised through Manage Your Compliance rather than by testing a product that never needed the test. Sending a report answers the request; it does not contest it.
Two neighbouring lanes share evidence with this one. Where the product is ineligible rather than untested, it is restricted products; where the documents at issue are regulatory records rather than test reports, it is FDA compliance.
Amazon's safety and compliance framework, its investigation expectations and its recall and stop-sale requirements cover the three respectively. Where a hazard may exist, reporting duties and legal exposure belong with qualified counsel rather than with an appeal.
Reviewers are checking that a specific document covers a specific product. Genuine reports fail that test routinely.
A different model, standard, edition, age grade, material, applicant or manufacturer than the product actually sold.
A certificate supplied where the underlying qualifying laboratory report was also required. They are different documents.
An injury, fire or contamination answered with compliance records, which reads as minimising rather than investigating.
Edited, partial, expired or unreadable records. Originals are checkable, and anything else ends the review.
Product changes, recalls, customer outreach or inventory segregation described as done with no records showing it.
Repeat submissions while an internal investigation is open, which can interrupt the review rather than advance it.
A focused appeal connects your notice with verifiable records. Here is what we review: product identity, test reports, labels and incident records.
Record the exact request, the listing, the product category, the marketplace, any deadline, the rejection reason if there is one, and above all whether an incident is involved. That last fact changes the register of the whole response and it is sometimes not stated in the notice at all.
Then the product: photographs of the item and packaging, model and codes, manufacturer and importer details, labels, warnings, manuals, batch or lot information and age grading. Most document mismatches become visible the moment these sit beside the report.
This is where most document-led cases are actually decided. Compare each field of the report against the product as sold:
Where a report covers a family rather than one item, show the matrix: shared construction, materials, components and manufacturer. Visual similarity establishes nothing, and asserting coverage the laboratory did not give is a document integrity problem rather than an argument.
The complaint, the order, the returned unit, the batch or lot, photographs, the failure mode, any engineering analysis, the complaint history and the communications. Then containment: what was quarantined, stopped, removed or recalled, over what population, and with what records.
State what the evidence supports and what remains open. Declaring a product safe before the investigation supports it is the fastest way to lose credibility on everything else in the file, and regulatory or reporting conclusions belong with qualified counsel.
Sometimes the reply is that an internal review is open and nothing further is required. That is information rather than a resolution, and the correct response is usually to monitor rather than to submit again. Repeat submissions can interrupt an active review.
An at-risk account-health warning alongside it is a separate signal about the account, not a diagnosis of the safety matter. Reading it as one produces a response aimed at the wrong problem.
If a report was rejected without a stated reason, send it anyway with the product details. The mismatch is usually identifiable on comparison.
First check whether Amazon is asking for compliance documents, investigating a customer safety complaint or referring to a recall. The next steps depend on the issue.
Read the request for the affected product. Amazon may ask for a test report, product labels, photographs or other compliance information. Check that the documents cover the product and version you actually sell, and use the required submission process.
Simple example: You sell a rechargeable desk lamp, but your supplier sends a test report for a plug-in lamp. The report may not cover your product. Ask the manufacturer or testing provider to confirm the coverage. Do not change the model description on the report.
Save the customer’s description, product details, photographs and any available batch information. Establish what happened and which stock may be affected. A test report for a different batch does not, by itself, explain the complaint.
Document the steps you take to address the risk. A qualified product-safety assessment may be needed to establish the cause and appropriate action. Describe what the assessment supports, including anything still being investigated.
Read the recall or regulatory instructions for the affected products and dates. Obtain appropriate product-safety and legal advice on customer communication, stock handling and any reporting obligations. An Amazon appeal does not replace those steps.
Keep evidence of completed actions. Removing a listing alone does not show that customers were contacted or recalled stock was handled as required.
Ask the manufacturer or qualified testing provider whether the existing report covers the actual product and Amazon’s current requirements. A missing page may need a complete copy; a different product or missing test may require further assessment or testing.
Check whether Amazon requires results directly from an approved provider before paying for new testing. Buying a certificate with a similar title may not answer the request.
The rejected compliance documents guide explains these checks. The appeal documents guide helps you choose attachments. Amazon has introduced direct testing-provider processes for covered products; follow the instructions for your category.
For sellers who already have the Performance Notification. Broader questions: full FAQ library.
Your case stays with one team for the evidence review, appeal, submissions and follow-ups.
Include what Amazon asked for, whether an incident is involved, and any reports already rejected. Four short steps. Or Shamosh reads every intake.
Or Shamosh · Founder and lead strategist
5,600+ Amazon seller accounts and ASINs reinstated since 2016. Every intake is personally assessed before acceptance.
Send what you have, including prior DIY or agency appeals. We say what is viable in writing before you commit.
Questionnaire
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If Amazon requested safety documents or opened an investigation, start with the questionnaire.
For individual ASIN issues, explore listing reinstatement. For a different notice, browse all suspension types.
