Amazon flagged medical claims on your listing or packaging? We review the exact wording and product records, then handle the corrections, supporting evidence and appeal.
Founder-led review. Most first replies within about an hour.
Last verified as of .
Founder-led enforcement expertise backed by executive leadership and specialist teams in Seller Central.
Founder, ASA Compliance Group · International speaker on Amazon enforcement and reinstatement
When your Amazon account or listings are suspended, every moment counts, and genuine expertise matters. Or Shamosh, founder of ASA Compliance Group, has spent over 10 years mastering the complexities of Amazon’s policies, compliance guidelines, and seller reinstatements. His LL.B. background informs how he reads Performance Notifications and frames compliance strategy; complex matters still run through ASA Compliance Group’s in-house legal department and outside counsel when required. He has led work across 5,500+ cases. His work spans seller account suspensions, listing appeals and compliance cases.
Or regularly shares his knowledge at seller conferences and webinars worldwide, including Prague March 2025, Sofia April 2025 and April 2026, Warsaw May 2026, with an upcoming UK appearance in October 2026. See conference appearances, explore seller webinars, read the restricted keywords guide, or see client stories in Testimonials.
AmazonSellersAppeal is operated by ASA Compliance Group, with dedicated appeal, legal, IP, and compliance teams in Seller Central. Michael Gourin and Smadar Popovski, alongside Or, lead intake and case operations; specialist staff join when your Performance Notification requires it.
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These are patterns rather than a blacklist. Whether any of them is a problem depends on the product and the whole presentation.
The clearest category. Language saying the product treats, cures, prevents or mitigates a named condition. Naming the condition is not required: describing its symptoms often carries the same meaning.
This is also where a defence is most likely to be legitimate rather than a retreat. If the product is genuinely regulated and authorised for that use, the answer is the status evidence, and the issue becomes FDA compliance.
The product detects, measures, screens for or indicates a condition. Measurement claims are particularly easy to make accidentally on devices that produce a number, because a number invites a clinical reading.
The most common wording on ordinary consumer goods, and the most often assumed harmless. Supports, textiles, topicals and devices routinely carry relief, healing or antibacterial language written as marketing rather than as a claim.
Antimicrobial language deserves separate care: depending on the product and the target it can also raise a pesticide question, which is a different regulator and a different evidence set.
The product changes how part of the body works. Metabolism, appetite, digestion, circulation, approach, sleep. This category is genuinely jurisdiction-dependent, and a claim permitted in one marketplace can be unauthorised in another under a register of approved wording.
Before-and-after photographs, body diagrams, clinical-style graphics, condition references, testimonials and comparison charts. An image can communicate a medical purpose entirely without text, and it survives every edit made to the written copy.
This is the single most common reason a corrected listing gets rejected again. The title is neutral, the enhanced content is not, and nobody looked.
AmazonSellersAppeal by Or Shamosh reviews your medical claims notice and evidence, then manages your case in Seller Central.
We review the notice and identify the wording, images or packaging that led Amazon to flag a medical claim.
We check the product status and all relevant claims, then prepare supported corrections or an evidence-based response.
We coordinate the listing response, verify the relevant changes and manage Seller Central submissions, revisions and follow-ups.
Strategy, evidence, appeal writing, submissions and unlimited follow-ups and revisions within the agreed case scope.
Amazon seller enforcement is our daily work. Amazon Sellers Appeal has handled account, listing and compliance cases across global marketplaces.
* Historical results across ASA Compliance Group-managed enforcement cases. Last verified as of .
Real names and quotes from clients we’ve helped through reinstatement. Every case has its own timeline and details.
Other firms failed
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Suspended 6 weeks, then deactivated
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Reactivated in 24 hours
“Or was the only one who offered a solution to resolve everything without removing all the products from Amazon warehouses. In less than 24 hours after the appeal, my account was reactivated with all products available for sale.”
Account suspended
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Pesticide listing
“HUGE shoutout to Or Shamosh for his help with my PESTICIDE suspension. I fought them myself for a month with no results. Reached out on Friday. My listings were live again earlier TODAY. LESS THAN A DAY!”
Listing complaints
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Hijacker removed
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Product reinstated
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Hijacker resolved
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Listing policy
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Patent dispute
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Patent infringement
“My listing was reported for PATENT infringement. Within 3 working days my listing was back online. Even after reinstatement, I had relisting issues. He sent another appeal and within 1 hour it was all back online.”
Account review
“Amazon notified me my account was under review. I immediately contacted Or Shamosh, who worked tirelessly all week. Within a short time, my account was reinstated. If you encounter issues, know you have a professional on your side.”
Trademark claim
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Patent complaint
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Adult flag
“Amazon incorrectly placed an 'Adult' flag on my listing. I fired off the emails in the morning and just half hour later got a reply from Amazon saying they have lifted the flag!!!! I'm beyond happy.”
Account reinstated
“Thanks so much to Or Shamosh for reinstating my account!! You have done an amazing job and were able to get me selling again in no time! Definitely recommend his services!”
Pesticide tag
“I'd been struggling for about two months due to an incorrect pesticide tag. After almost 10 weeks of trying myself, Or helped me get the listing reinstated in less than a week. Without his help, I'm not sure if I'd ever have solved it.”
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ASA Compliance Group operates Amazon Sellers Appeal. On claims files we inventory every surface, then correct what moved the classification or document the product status that permits it, and verify the live result.
Medical-claims enforcement is about intended use rather than the presence of health-related words. A claim that a product diagnoses, treats, cures, mitigates or prevents disease, or affects the structure or function of the body, can move an otherwise ordinary product into a regulated category.
That is why a keyword list is the wrong tool and this page does not publish one. The same word can be unremarkable on one product and controlling on another, because what matters is the purpose the whole presentation communicates: the surrounding text, the imagery, the product type, the audience and the implied promise.
Three things the notice may be asking for, and they are not the same request:
The product is fine and its description is not. A complete, verified correction across every surface is the answer.
The product may genuinely be regulated. Then the answer is the classification evidence, not a denial that it is medical.
Common. Inaccurate claims corrected, and the legitimate regulated status evidenced, without conceding either point wrongly.
One boundary worth stating early: a listing-level removal is not an account suspension, and the two are routinely confused in the same message. Amazon's disclosure and claim restrictions govern the marketplace side. FDA's own material on structure and function claims and cosmetic labelling claims explains where the regulatory line sits, and it is jurisdiction-specific. Where the outcome is that the product itself becomes ineligible, the issue is restricted products; where the case turns on the product's safety documentation rather than on the wording of the claim, product safety compliance is the issue, and testing alone never authorises a medical, disease or treatment claim: that turns on lawful classification, an authorised intended use and permitted wording; and the catalog half of any correction is incorrect detail page.
Reviewers check whether the medical purpose is still being communicated anywhere. Most rejected responses corrected the place it was easiest to see.
The phrase removed from the title while equivalent meaning stays in bullets, images, enhanced content, video or backend terms.
Others use the same words. That establishes nothing about this listing, and reviewers are looking at this one.
The copy came from the brand. The seller remains responsible for content it contributes or adopts.
General scientific literature offered where the question is whether that wording is permitted for that product in that marketplace.
The product called non-medical while its packaging, instructions or historical content describe medical use.
Prohibited wording re-uploaded through a feed, enhanced content, advertising or external synchronisation after the appeal was filed.
A focused appeal connects your notice with verifiable records. Here is what we review: listing wording, product images, labels and supporting product records.
Start from the notice and identify the flagged claim if it names one. Often it does not, and the work is to find the strongest likely trigger from the full historical capture. Content that has since been edited can still be what drove the classification, so the history matters as much as the current page.
Then establish what the product actually is and does, from the physical packaging, the label, the instructions, any insert and the manufacturer's own intended-use material. This decides whether the route is correction or classification evidence, and guessing it is how files go in the wrong direction for weeks.
Every place a medical purpose can be communicated, current and historical, each marked correct, to be corrected, or defensible:
The last two are outside the catalog and inside the problem. A physical insert making the claim is not fixed by any amount of catalog work.
Where the claims are inaccurate or unpermitted, correct them everywhere and keep the evidence of each removal. Where the product is genuinely regulated and authorised, the response should say so and prove it rather than denying the medical character, because a denial that the evidence contradicts damages the rest of the file.
Where a claim is defensible under a marketplace-specific authorised register, the wording usually has to match closely rather than approximately. A permitted claim rephrased for marketing is often no longer the permitted claim.
Where the exact claim is defensible because the product is lawfully classified or authorised for that intended use and the wording is permitted, the regulatory-status route carries it. Safety testing alone does not authorise a disease, treatment or medical-purpose claim. A test report answers whether the product is safe. It does not answer whether the sentence on the listing is one you are allowed to write.
Catalog work runs through prepared, uploaded, processed and live-verified, and each surface is checked on its own. A processing report saying rows were accepted says nothing about enhanced content or images.
Add the control that stops recurrence: who may write product copy, what patterns are prohibited, what gate approves a claim before publication, and where that record is kept. Feeds and external synchronisation need to be inside that gate, because they are the usual route back in.
If enhanced content or video was created by someone else and cannot be edited quickly, say so. It changes the sequencing rather than the outcome, and it is better known at the start.
For sellers who already have the Performance Notification. Broader questions: full FAQ library.
Your case stays with one team for the evidence review, appeal, submissions and follow-ups.
Include the flagged wording if it is named, what the product actually does, and the packaging and instructions. Four short steps. Or Shamosh reads every intake.
Or Shamosh · Founder and lead strategist
5,500+ enforcement cases since 2016. Every intake is personally assessed before acceptance.
Send what you have, including prior DIY or agency appeals. We say what is viable in writing before you commit.
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If Amazon removed a listing over medical or health claims, start with the questionnaire.
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