ASA Compliance GroupAmazon Seller Account ReinstatementSection 3 appeal

Amazon Section 3 suspension appeal services.We take full ownership of your case.

Amazon suspended or deactivated your seller account under Section 3? We review the Performance Notification, account history and earlier appeals, identify the issue behind the decision, then handle the evidence, submissions and follow-ups.

Founder-led review. Most first replies within about an hour.

Or Shamosh speaking at the European Seller Conference in Prague, March 2025
Or Shamosh, Founder of ASA Compliance Group
European Seller Conference. Prague, March 2025.
  • 5,600+ accounts and ASINs reinstated
  • 98% historical reinstatement rate
  • Since 2016

Last verified as of .

Amazon Sellers Appeal by Or Shamosh

Meet the team responsible for your case.

Founder-led enforcement expertise backed by executive leadership and specialist teams in Seller Central.

Founder, ASA Compliance Group · International speaker on Amazon enforcement and reinstatement

When your Amazon account or listings are suspended, every moment counts, and genuine expertise matters. Or Shamosh, founder of ASA Compliance Group, has spent over 10 years mastering the complexities of Amazon’s policies, compliance guidelines, and seller reinstatements. His LL.B. background informs how he reads Performance Notifications and frames compliance strategy; complex matters still run through ASA Compliance Group’s in-house legal department and outside counsel when required. He leads a team whose track record includes 5,600+ Amazon seller accounts and ASINs reinstated. His work spans seller account suspensions, listing appeals and compliance cases.

Or regularly shares his knowledge at seller conferences and webinars worldwide, including Prague March 2025, Sofia April 2025 and April 2026, Warsaw May 2026, with an upcoming UK appearance in October 2026. See conference appearances, explore seller webinars, read the restricted keywords guide, or see client stories in Testimonials.

AmazonSellersAppeal is operated by ASA Compliance Group, with dedicated appeal, legal, IP, and compliance teams in Seller Central. Michael Gourin and Smadar Popovski, alongside Or, lead intake and case operations; specialist staff join when your Performance Notification requires it.

Or Shamosh, Founder and CEO, ASA Compliance Group, Amazon account reinstatement specialist

Or Shamosh · Founder & CEO

Why this matters
  • Your case log only gets one chance to stay consistent
  • Every submission is compared against what already exists
  • Wrong moves slow reinstatement or shut it down entirely
  • Expert judgment before anything is submitted
Michael Gourin, Chief Commercial Officer, ASA Compliance Group
Executive leadership

Michael Gourin

Chief Commercial Officer

Product, marketing, partner channels, case intake & service structure

Owns product positioning, marketing, partner channels, and intake so sellers enter the right service path with clear scope and the right facts.

Smadar Popovski, Chief Operating Officer, ASA Compliance Group
Executive leadership

Smadar Popovski

Chief Operating Officer

Appeal execution, Seller Central operations & case sequencing

Runs Performance Notification review, POA execution, Seller Central follow-ups, and escalations with disciplined sequencing.

Ready to reinstate your account with confidence? Get my case strategy

    For the fastest start, include: Amazon's relevant message, any previous submissions, its replies and a short timeline.

    Verbatim paste is ideal. The more complete this box, the better.

    In your own words: what changed, what you tried, what you need. More context helps us reply with useful next steps.

    Every case is personally reviewed before we take it on.

    Start with Amazon's message

    The issues hidden inside Section 3 notices

    Each of these produces the same clause and a completely different file. Identifying which one is the whole first phase.

    A document that could not be verified

    An invoice or record that appeared manipulated, or could not be validated at source. Frequently the document was obtained by someone acting for the seller, which changes the explanation and not the responsibility.

    The practical burden here is usually narrower than the clause suggests: document provenance, who produced it, and what controls now sit on submissions. A broad essay about the account answers none of that.

    Authenticity or supply chain

    The clause wraps a sourcing problem. The review then behaves like a traceability case even though the notice reads as something graver, and the evidence that moves it is supplier verification and chain of supply: see inauthentic product violations.

    Identity or account linkage

    Ownership, access, entities or a connection to another account. Where a linked account is named or implied, the sequencing matters and the analysis is related accounts.

    This branch needs entity, ownership, payment, address and access records rather than a narrative, and it is one where guessing at Amazon's theory reliably makes things worse.

    Deceptive conduct or circumvention

    An act Amazon reads as working around its systems or misrepresenting something. Identify the specific act, the benefit sought, who was involved and what evidence Amazon plausibly holds, before deciding whether the approach is corrective or a dispute.

    Funds, running alongside

    Amazon may review disbursement eligibility separately from the selling account, with its own notice, timeline, evidence and reviewers. Treating them as one decision is one of the commonest structural errors in these files.

    Track each as its own decision with its own status and deadline, keep the facts consistent across both, and do not tell a seller that reinstatement settles the funds question, because it does not automatically.

    Full-service appeal handling

    You share the case. We handle the response.

    AmazonSellersAppeal by Or Shamosh reviews your Section 3 suspension notice and evidence, then manages your case in Seller Central.

    1. 01

      Review the notice and history

      We review the Section 3 notice, account history and earlier appeals to identify the issue behind the deactivation.

    2. 02

      Build the evidence and appeal

      We build a dated case history, resolve gaps in the evidence and prepare a focused appeal for each decision Amazon is reviewing.

    3. 03

      Submit and follow through

      We handle Seller Central submissions, replies, revisions and follow-ups, coordinating separate account, verification or funds requests where relevant.

    Strategy, evidence, appeal writing, submissions and unlimited follow-ups and revisions within the agreed case scope.

    Experience behind your appeal

    Proof & results

    Amazon seller enforcement is our daily work. Amazon Sellers Appeal has handled account, listing and compliance cases across global marketplaces.

    Or Shamosh speaking to an audience at the European Seller Conference in Prague
    Or Shamosh speaking at the European Seller Conference, Prague, March 2025.
    5,600+Accounts and ASINs reinstated
    98%*Historical reinstatement rate
    Since 2016Amazon seller appeal specialists
    About an hourMost first replies
    Full ownershipStrategy, evidence, submissions and follow-ups
    Case strategyA written assessment for eligible cases

    * Historical results across ASA Compliance Group-managed enforcement cases. Last verified as of .

    See more seller results · Watch client videos

    Client reviews

    What sellers say about Amazon Sellers Appeal

    Real names and quotes from clients we’ve helped through reinstatement. Every case has its own timeline and details.

    See all reviews

    Evidence

    Real sellers. Real reinstatements. Each case required a different approach.

    Six short videos from sellers who worked with ASA Compliance Group through reinstatement. Every case has its own timeline and details.

    Maia“After four months deactivated on a variation issue, others said they couldn’t help. Or got my business, and my dreams, back.”

    Nasir“Five years using Or. Very professional and quick on listings, account issues, and safety concerns.”

    Nimrod“Sharp, smart, and reliable. If you’re thinking about working with him, you should go for it.”

    Eliran“He gives you honest odds upfront, straight with you, even when it’s not what you wanted to hear.”

    Fozia“Eight years selling on Amazon. Or fixed every issue. Calm when I was panicking, always a successful outcome.”

    Paul“Shut down overnight. Months with another expert failed. Or got us back in the UK and Europe. Or is your man.”

    6 client video stories

    Watch all client videos

    When you’re ready, get your case strategy below. We’ll tell you if we’re the right fit.

    Knowledge

    What Section 3 means, and what it does not

    ASA Compliance Group operates Amazon Sellers Appeal. On Section 3 files we reconstruct the account record, identify the underlying issue and run the submission in Seller Central.

    Citing Section 3 tells you Amazon acted under the agreement's suspension or termination provision and, on its own, almost nothing about why. It is not a violation type, and it is not a statement that the relationship has ended. The work is identifying which underlying issue is being acted on, because that is what the response has to answer. One common underlying issue has its own page: where the account was actioned over pricing, the fair-pricing analysis is on the price gouging page.

    Section 3 is the suspension or termination provision in Amazon's Business Solutions Agreement. It is a contractual clause, not a violation type, and it is not an intellectual-property category. Citing it tells you Amazon has acted under that provision and, on its own, almost nothing about why.

    A Section 3 notice may sit on top of deceptive or fraudulent conduct, identity concerns, supply-chain concerns, linked-account risk, review abuse, prohibited products, customer harm, or another severe lane. Some notices name the concern. Many give very little, and that is not a defect to argue about but a condition to work in.

    What the clause tells you
    That Amazon has acted under its suspension or termination authority, and that the matter is account-level rather than listing-level.
    What it does not
    Which conduct, which evidence burden, which review team, or which route is available. All four have to be reconstructed.

    So the work runs in this order, and every step taken out of it costs a review cycle:

    1. Reconstruct

    Every notice, the Account Health record, the case logs, prior appeals and replies, across each affected marketplace. Before drafting anything.

    2. Name the issue

    Which underlying issue is controlling, and on what basis. The dated chronology usually answers this without speculation.

    3. One decision each

    Reinstatement, funds, verification and any listing matter are separate asks with separate evidence. Do not merge them.

    That reconstruction covers the account history, the affected marketplaces, related notifications, the funds state, the Account Health record, verification events and every prior appeal. Amazon's code of conduct sets the obligations most of these lanes sit under.

    Appeals

    Why generic Section 3 appeals get rejected

    There is no standard Section 3 response, and most rejections are of something written as though there were.

    A plan against the clause

    A three-part plan of action addressing Section 3 itself, without identifying the conduct or verification burden underneath it.

    Assuming the issue

    Section 3 read as automatically meaning fraud, or automatically meaning inauthentic products. It means neither by itself.

    Several disconnected cases

    Multiple submissions opened and the explanation changed before the account record was reconstructed, leaving contradictions on the log.

    Arguing there is no evidence

    Arguing that Amazon supplied no proof while leaving risk signals elsewhere in Seller Central unanswered.

    Everything in one request

    Reinstatement, funds, identity verification, listings and linked accounts combined into a single unfocused submission.

    Blaming a contractor

    A virtual assistant or agency named as responsible. It may be true and it does not transfer the obligation.

    Your evidence, explained

    Amazon Section 3 suspension appeal: evidence checklist

    A focused appeal connects your notice with verifiable records. Here is what we review: the deactivation reason, account history and supporting evidence.

    Reconstruction

    The exact deactivation notice, every performance notification, the Account Health record, case logs, prior appeals and Amazon's replies, across every affected marketplace. This is the phase people skip and it is the phase that decides everything after it.

    Then a dated chronology tying each Amazon event to the seller action that preceded it. The pattern of dates frequently identifies the issue on its own, without anyone having to speculate about what Amazon found.

    Naming the issue

    State which underlying issue is controlling and on what basis, because that decides which records matter:

    • Document verification: provenance, who produced it, what controls exist now
    • Authenticity: supplier verification and chain of supply
    • Identity or linkage: ownership, entities, access, payment records
    • Deceptive conduct: the specific act and who was involved
    • Unspecified risk: the chronology and the strongest supported reading

    Where the notice genuinely does not say, present the strongest supported reading and label it as that. Stating a speculation as though it were Amazon's finding is worse than acknowledging the uncertainty.

    One decision at a time

    Account reinstatement, funds disbursement, identity verification and any listing matter are separate decisions, often with separate notices, deadlines, evidence and reviewers. Track each with its own current status and requested action.

    Keep the facts identical across all of them. Inconsistency between two submissions on the same account is itself a finding, and it is the most avoidable one in this type of case.

    Responsibility, honestly

    Where a contractor, employee or agency was involved, the records matter: permissions, access history, document provenance, communications. They establish the chronology and what has changed.

    They do not transfer responsibility, and a response built on blame reads as one. What does work is the same facts framed as control: what happened, what governs it now, and what evidence shows the control is real.

    Have ready when you send the notice

    • The exact deactivation notice and its date
    • Every performance notification around that date
    • Account Health screenshots and case logs
    • Every prior appeal and Amazon's replies
    • The affected marketplaces and account entities
    • The current funds position and any separate notice
    • Any verification requests you received

    Send what you have rather than waiting to assemble everything. The first useful output is the chronology, and it can usually be built from the notices alone.

    Amazon Section 3 suspension appeal FAQs

    For sellers who already have the Performance Notification. Broader questions: full FAQ library.

    What does Section 3 actually mean?
    It is a suspension or termination provision in Amazon's Business Solutions Agreement rather than one specific violation type. A notice may arise from identity, deception, authenticity, linked accounts, prohibited products, customer risk or another serious concern. The response has to reconstruct the underlying issue rather than apply a universal Section 3 template.
    Why does the notice provide so little detail?
    Some Section 3 notices state only a broad risk conclusion. Correlate the notice date with performance notifications, Account Health, verification requests, linked-account signals, product complaints, cases and prior submissions across the affected marketplaces. That chronology can narrow the likely burden without pretending to know facts Amazon did not disclose.
    Can Section 3 be appealed?
    Many notices provide an appeal, verification or case route, and the available path and required evidence vary. Read the exact notification and the current Seller Central options, establish what Amazon is deciding, and submit through the stated channel. A credible response may be corrective, evidence-led, procedural, or a claim-by-claim hybrid.
    Is the funds review separate from reinstatement?
    It can be. Amazon may handle selling-account status and funds disbursement through different notices, timelines, evidence requests or review teams. Track each as a separate decision with its own status, deadline and requested action, keeping the facts consistent across submissions. Reinstatement does not automatically settle every funds question.
    What is needed before a strategy can be chosen?
    The exact notice, the affected marketplace, the account and entity history, performance notifications, Account Health, verification events, prior appeals and replies, related accounts, sourcing or transaction records and the funds status. Build a dated chronology, identify contradictions, then select the issue and the precise decision Amazon can make now.
    What do you need to start?
    The deactivation Performance Notification and its date, the performance notifications around it, Account Health and case logs, every prior appeal and reply, and the current funds position.
    What is in the Case Strategy?
    Your case strategy sets out our assessment of Amazon's message, the evidence needed, the appeal approach and the next steps for your seller account or ASINs. We focus on the deactivation reason, account history and supporting evidence. You receive a clear plan for preparing the response and managing the case.

    Your case stays with one team for the evidence review, appeal, submissions and follow-ups.

    Start here

    Get a strategy for your Section 3 suspension appeal

    Include the deactivation notice, any earlier notifications, the Account Health record and every prior appeal. A real person reads it and replies in writing.

    • Every case is personally reviewed before we take it on.
    • Most first replies are sent within about an hour.
    • Eligible cases get a written Case Strategy tied to your Performance Notification.
    Or Shamosh, Founder and CEO, ASA Compliance Group

    Or Shamosh · Founder and lead strategist

    5,600+ Amazon seller accounts and ASINs reinstated since 2016. Every intake is personally assessed before acceptance.

    Send what you have, including prior DIY or agency appeals. We say what is viable in writing before you commit.

    Case review form

    If the form does not load, open the contact form.

    What happens after you submit

    • Most first replies are sent within about an hour.
    • If Amazon gave you a reply deadline, mention it in the form so we can assess the timing and next steps.
    • If eligible, you receive a written Case Strategy: what is driving the enforcement, what we would argue, what evidence matters, and how we would run Seller Central.

    Share your case. Get your strategy.

    If Amazon deactivated your account under Section 3, send us the notice and the account history.

    For individual ASIN issues, explore listing reinstatement. For a different notice, browse all suspension types.