Amazon flagged review manipulation on your seller account? We review inserts, customer messages, software, service providers and earlier appeals, then prepare the evidence and manage your response.
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Founder-led enforcement expertise backed by executive leadership and specialist teams in Seller Central.
Founder, ASA Compliance Group · International speaker on Amazon enforcement and reinstatement
When your Amazon account or listings are suspended, every moment counts, and genuine expertise matters. Or Shamosh, founder of ASA Compliance Group, has spent over 10 years mastering the complexities of Amazon’s policies, compliance guidelines, and seller reinstatements. His LL.B. background informs how he reads Performance Notifications and frames compliance strategy; complex matters still run through ASA Compliance Group’s in-house legal department and outside counsel when required. He leads a team whose track record includes 5,600+ Amazon seller accounts and ASINs reinstated. His work spans seller account suspensions, listing appeals and compliance cases.
Or regularly shares his knowledge at seller conferences and webinars worldwide, including Prague March 2025, Sofia April 2025 and April 2026, Warsaw May 2026, with an upcoming UK appearance in October 2026. See conference appearances, explore seller webinars, read the restricted keywords guide, or see client stories in Testimonials.
AmazonSellersAppeal is operated by ASA Compliance Group, with dedicated appeal, legal, IP, and compliance teams in Seller Central. Michael Gourin and Smadar Popovski, alongside Or, lead intake and case operations; specialist staff join when your Performance Notification requires it.
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Most review-manipulation files we see are not “bought fake reviews.” They are ordinary growth tactics Amazon treats as trust risk. Specifics matter more than labels.
Classic pattern: “If you love it, leave an honest review on Amazon. If anything is wrong, email us and we’ll make it right.” That split is the problem. Happy buyers are steered to the public review; unhappy buyers are steered off-platform. Amazon calls the filtering effect review gating, even when every word says “honest.”
Good support is not the issue. Making support the designated path for dissatisfaction inside a review-request journey is.
A thank-you card that requests a review and shows a coupon, discount, free gift, warranty perk, or “next order” code is a high-risk combination. Amazon does not need you to write “five stars for 10% off.” A benefit next to the ask can read as an implied incentive.
A QR on packaging is neutral by itself. Risk rises with the destination: survey → review link for high scores and support for low scores; a review page that unlocks a coupon; or a funnel that requires a review screenshot to claim a perk. When Amazon investigates, the QR is the door. The routing logic is the allegation.
Deeper insert patterns: insert violations, gating, coupons, honest-review cards.
Refunds, replacements, store credit, or gifts tied to leaving, changing, or removing a review belong here, including soft language after you “fixed” an order. Friends, family, staff, or review-exchange groups fall here too.
Third-party review tools are judged by the journey they create, not by the vendor’s marketing. Two sellers can use the same software and land in opposite risk zones.
Common stack failures: external email that solicits an Amazon review or introduces a benefit the insert did not show; SMS or phone review asks to Amazon buyers (treat as prohibited for review outreach regardless of wording); Buyer-Seller Messaging that repeats a persuasive review ask; asking buyers to screenshot a review to unlock a perk. In many files the decisive evidence is not the insert PDF. It is the automation sequence still live after packaging was “fixed.” Two policies are in play, not one: Amazon's Communication Guidelines govern whether a seller may use that channel to contact a buyer at all, so an SMS or telephone review request can breach them before the review policy is reached.
Vine participation or a normal variation relationship is not, by itself, review manipulation. Risk rises when the pattern looks like artificial review transfer: discontinued ASIN merges to move ratings, Vine seeding then merging into a parent so reviews follow a different product experience, or pooling reviews across meaningfully different experiences.
Amazon’s January 2026 announcement tightened when reviews may share across variations, with eligibility changes taking effect February 12, 2026. That update is about sharing rules, not a new standalone “manipulation offense.” If your Performance Notification or a sudden review drop followed a merge, put the merge date, parent/child ASINs, and Vine enrollment window in the intake. Background: review sharing update (2026).
AmazonSellersAppeal by Or Shamosh reviews your review manipulation notice and evidence, then manages your case in Seller Central.
We review the notice, buyer messages, packaging inserts and third-party tools to identify the review activity Amazon flagged.
We establish what activity occurred, document any confirmed corrective steps and prepare the evidence for the appropriate explanation or dispute.
We manage the Seller Central submission, respond to further questions and handle revisions and follow-ups with a consistent case record.
Strategy, evidence, appeal writing, submissions and unlimited follow-ups and revisions within the agreed case scope.
Amazon seller enforcement is our daily work. Amazon Sellers Appeal has handled account, listing and compliance cases across global marketplaces.
* Historical results across ASA Compliance Group-managed enforcement cases. Last verified as of .
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ASA Compliance Group operates Amazon Sellers Appeal. On review-manipulation files we manage the case from the Performance Notification through evidence, the appropriate appeal, follow-ups and escalation, including a Plan of Action where the issue and response route call for one.
Amazon is not asking whether customers like your product. It is asking whether the public review set was influenced, filtered, or mis-attributed. That is why product-quality arguments and “we never bought fake five-star reviews” denials so often fail: they answer a charge Amazon did not make.
The Performance Notification is often thin. It rarely names the insert, QR destination, agency, automation flow, or merge that triggered the flag. Your job, and ours, is to reconstruct the customer journey Amazon associated with your account.
Three useful distinctions (most real files mix more than one):
How you asked for reviews: inserts, email, SMS, off-platform pages, agencies, Buyer-Seller Messaging.
Whether happy and unhappy buyers were sent down different paths before a public review.
Whether reviews from one product experience were moved onto another (merges, Vine seeding, stretched variations).
Amazon’s Anti-Manipulation Policy for Customer Reviews prohibits asking for a positive review and offering an incentive in exchange for a review, including through packaging. Enforcement still turns on what your buyers actually experienced, not on whether a vendor’s homepage said “compliant.”
Investigators compare the Performance Notification, your story, and what packaging and tools still do.
Resolving the warning is only part of the outcome; review removal and wider ASIN exposure also need consideration.
“We never bought fake reviews” does not answer gating language, a coupon on the insert, or a tool that filtered unhappy buyers.
New insert PDF while SMS, email automation, or the QR survey still runs the old logic.
“We will be more careful” is not a control. Name the redesigned insert, disable date, SOP, and who approves packaging.
Appeal one denies it; appeal two blames the agency; appeal three changes dates. A later correction does not erase an earlier contradiction.
Paying buyers to edit feedback, or scrubbing reviews after the Performance Notification, can deepen the trust finding.
A generic letter that never names the insert text, QR URL, tool, or merge Amazon already associated with you.
A focused appeal connects your notice with verifiable records. Here is what we review: review requests, packaging inserts, messages and corrective controls.
Read the exact Performance Notification language and scope (ASIN vs account). Walk one real order end to end and inventory every solicitation channel: insert PDF or photos, QR destinations (happy and unhappy branches), email / SMS / Buyer-Seller Messaging templates, tool or agency names, Vine enrollment and merge dates. List every prior POA and Amazon reply already on the log so the next submission does not contradict them.
Amazon often asks for some mix of: full inserts and QR landing pages; ASINs / SKUs and date ranges that shipped those materials; tool or agency explanation and who approved copy; sometimes order IDs, review IDs, or message templates; and a plan showing the practice is stopped and will not return. If you cannot produce an insert PDF or tool settings, say so and show what you can reconstruct. Inventing documents creates a worse second problem on the case log.
If the evidence establishes prohibited activity, explain the actual mechanism and relevant corrective actions. If the allegation is mistaken, present the supported dispute instead. Do not adopt an example as an admission. Examples of activity to investigate include:
Stop the path with artifacts Amazon can check: new insert with no review ask and no incentive (PDF + print date + SKUs); tool or sequence disabled (screenshot + date); agency termination letter if relevant; SMS / external review outreach stopped; QR landing changed or retired; merge policy frozen where attribution was the issue; and an honest plan for inventory that still contains old inserts.
Written SOP Amazon can audit later. After enforcement, Amazon Sellers Appeal often recommends Amazon’s native Request a Review as the primary review ask (one request per eligible order), without stacking persuasive packaging asks on the same order. That is a conservative control we install in many files, not a claim that it is the only method Amazon ever permits.
Account-wide threads may need account reinstatement services. Catalog-only content issues (not solicitation) may fit listing reinstatement.
For sellers who already have the Performance Notification. Broader questions: full FAQ library.
Your case stays with one team for the evidence review, appeal, submissions and follow-ups.
Include inserts, tool names, Vine or variation history, and every prior appeal. Four short steps. Or Shamosh reviews your intake. Most first replies are sent within about an hour, with the recommended next steps.
Or Shamosh · Founder and lead strategist
5,600+ Amazon seller accounts and ASINs reinstated since 2016. Every intake is personally assessed before acceptance.
Send what you have, including prior DIY or agency appeals. We say what is viable in writing before you commit.
Questionnaire
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If Amazon cited review manipulation or review gating, start with the questionnaire.
Catalog-only (not solicitation): listing reinstatement. For a different notice, browse all suspension types.
