Amazon removed your listing or deactivated your seller account after a counterfeit complaint? We review the complaint, invoices, supplier records and any brand authorization, then handle the appeal and follow-ups.
Founder-led review. Most first replies within about an hour.
Last verified as of .
Founder-led enforcement expertise backed by executive leadership and specialist teams in Seller Central.
Founder, ASA Compliance Group · International speaker on Amazon enforcement and reinstatement
When your Amazon account or listings are suspended, every moment counts, and genuine expertise matters. Or Shamosh, founder of ASA Compliance Group, has spent over 10 years mastering the complexities of Amazon’s policies, compliance guidelines, and seller reinstatements. His LL.B. background informs how he reads Performance Notifications and frames compliance strategy; complex matters still run through ASA Compliance Group’s in-house legal department and outside counsel when required. He has led work across 5,500+ cases. His work spans seller account suspensions, listing appeals and compliance cases.
Or regularly shares his knowledge at seller conferences and webinars worldwide, including Prague March 2025, Sofia April 2025 and April 2026, Warsaw May 2026, with an upcoming UK appearance in October 2026. See conference appearances, explore seller webinars, read the restricted keywords guide, or see client stories in Testimonials.
AmazonSellersAppeal is operated by ASA Compliance Group, with dedicated appeal, legal, IP, and compliance teams in Seller Central. Michael Gourin and Smadar Popovski, alongside Or, lead intake and case operations; specialist staff join when your Performance Notification requires it.
Or Shamosh · Founder & CEO
Chief Commercial Officer
Product, marketing, partner channels, case intake & service structure
Owns product positioning, marketing, partner channels, and intake so sellers enter the right service path with clear scope and the right facts.
Chief Operating Officer
Appeal execution, Seller Central operations & case sequencing
Runs Performance Notification review, POA execution, Seller Central follow-ups, and escalations with disciplined sequencing.
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Knowing which of these produced the notice decides the entire file, and it is usually inferable from the wording.
A buyer reported the product as fake. Often the most tractable version, because there is a specific order, a specific unit and frequently a return to examine.
Get the returned unit if it exists. It is the actual object in dispute, and no amount of documentary evidence substitutes for examining it.
The brand or its agent filed. Verify the complainant, the right asserted, the complaint identifier and the route before contacting anyone. An unsupported accusation or an admission sent early can close off the options that were available.
Where the objection turns out to be about the market the goods were made for rather than their authenticity, the issue is parallel import, and where it is about how the mark is used, trademark infringement.
A serial, lot, device identifier or transparency code did not match what was expected. This is specific and answerable: reconcile the code, the unit, the brand enrolment, the packaging and the inventory source.
The pack does not look like the brand's current one. This genuinely cuts both ways: it can support the allegation, and it can equally reflect a legitimate manufacturing or regional change.
What settles it is brand-linked, date-specific evidence tying the observed pack to a real change. An assumption that it is a normal variation is not evidence, and neither is the seller's confidence that the goods are genuine.
Amazon could not verify the supplier or the upstream source. A legitimate-looking supplier with a registered company and a professional website does not close a traceability gap, and this is where most files run out of evidence.
Where the supplier will not disclose its own source, document the identity, the transaction, the request and the refusal, then look for independent records that establish the chain. If none exist, the response should state the limit rather than fill it.
AmazonSellersAppeal by Or Shamosh reviews your counterfeit complaint notice and evidence, then manages your case in Seller Central.
We review the complaint, affected products and any rights-owner details to identify the counterfeit allegation and response requirements.
We connect product photographs, invoices and supplier records, and prepare any relevant authorization or rights-owner response.
We manage the Seller Central appeal and any appropriate complaint-retraction process, then handle replies, revisions and follow-ups.
Strategy, evidence, appeal writing, submissions and unlimited follow-ups and revisions within the agreed case scope.
Amazon seller enforcement is our daily work. Amazon Sellers Appeal has handled account, listing and compliance cases across global marketplaces.
* Historical results across ASA Compliance Group-managed enforcement cases. Last verified as of .
Real names and quotes from clients we’ve helped through reinstatement. Every case has its own timeline and details.
Other firms failed
“One of the greatest messages an Amazon seller can receive! I tried 2 other firms that both failed miserably and wasted about 5-6 weeks. Or fixed it in < 48hrs.”
Suspended 6 weeks, then deactivated
“My account had been suspended for more than 6 weeks with 4 failed attempts. Then it was completely deactivated. I hired Or Shamosh and within 3 days it was reactivated. Add me to that recommendation list.”
Reactivated in 24 hours
“Or was the only one who offered a solution to resolve everything without removing all the products from Amazon warehouses. In less than 24 hours after the appeal, my account was reactivated with all products available for sale.”
Account suspended
“My Amazon seller account was suspended and then a miracle. I paid Mr Or Shamosh who got me back on, so quick only 5 days later I was back!! I highly recommend him. He is brilliant, honest and genuine.”
Pesticide listing
“HUGE shoutout to Or Shamosh for his help with my PESTICIDE suspension. I fought them myself for a month with no results. Reached out on Friday. My listings were live again earlier TODAY. LESS THAN A DAY!”
Listing complaints
“Shout out to Or Shamosh for helping me get one of my listings back online after it got taken down due to customer complaints! Thanks buddy.”
Hijacker removed
“I had a hijacker who really didn't want to leave. When Or sent me his organized method and we acted together, he dropped off my listing after a week and a half. I highly recommend him.”
Product reinstated
“After a month of ongoing work, the product was finally reinstated. Or was available at any moment, a precise professional, and courteous.”
Hijacker resolved
“A hijacker lowered my price by 40%. I turned to Or Shamosh who guided me through this process. Another week went by and the issue was resolved. Amazing service, patience, and he was available at all times.”
Listing policy
“A magician! I highly recommend Or for anyone who needs help with Amazon policy and listing reinstatement. He is patient, attentive, meticulous, and most importantly, professional and fast!”
Patent dispute
“A competitor wrongly accused me of patent infringement. Or Shamosh helped me fix this problem very quickly and professionally! I'm more than happy with his service and communication.”
“Shamosh is a true professional and WIZARD! Very kind, super responsive, and extra helpful. He literally saved my business! God bless you both.”
Patent infringement
“My listing was reported for PATENT infringement. Within 3 working days my listing was back online. Even after reinstatement, I had relisting issues. He sent another appeal and within 1 hour it was all back online.”
Account review
“Amazon notified me my account was under review. I immediately contacted Or Shamosh, who worked tirelessly all week. Within a short time, my account was reinstated. If you encounter issues, know you have a professional on your side.”
Trademark claim
“A competitor filed a false Trademark claim. I had a thorough, well-written appeal the next day. My appeal was accepted and within a few days my listings were back up and live. I am beyond grateful.”
Patent complaint
“Or Shamosh is AMAZING. Thank you my friend for helping me to reinstate my listings. He did an awesome job for appealing my patent complaint. You're the MAN.”
Adult flag
“Amazon incorrectly placed an 'Adult' flag on my listing. I fired off the emails in the morning and just half hour later got a reply from Amazon saying they have lifted the flag!!!! I'm beyond happy.”
Account reinstated
“Thanks so much to Or Shamosh for reinstating my account!! You have done an amazing job and were able to get me selling again in no time! Definitely recommend his services!”
Pesticide tag
“I'd been struggling for about two months due to an incorrect pesticide tag. After almost 10 weeks of trying myself, Or helped me get the listing reinstated in less than a week. Without his help, I'm not sure if I'd ever have solved it.”
Six short videos from sellers who worked with ASA Compliance Group through reinstatement. Every case has its own timeline and details.
6 client video stories
When you’re ready, get your case strategy below. We’ll tell you if we’re the right fit.
ASA Compliance Group operates Amazon Sellers Appeal. On counterfeit files we build the product and supply-chain record and run the route in Seller Central.
That the product is an unauthorized imitation, or not a genuine product of the brand it represents. How serious it is depends on what the notice actually alleges, and the consequences it carries are set by that wording rather than by the word counterfeit, which is exactly why the response has to be a record rather than a denial. Where the action has reached account level, the wrapper may be a Section 3 deactivation. Treat that as a separate account-level wrapper sitting alongside the counterfeit evidence rather than as a statement that the agreement has been terminated.
One belief does more damage here than any other: that without a test buy there is no evidence. Amazon may act on a customer complaint, a rights-owner report, invoice or supplier verification, a serialisation issue or a packaging discrepancy, and it need not disclose a test buy. Arguing the absence of one is not a defence and it consumes a cycle.
Five routes produce this notice, and each asks for something different:
One buyer reported it. The order, the returned unit, the packaging and the serial are the case.
The brand reported it. Verification of the complainant, the right and the route matters before anything else.
Amazon looked at a unit. Answer the exact discrepancy observed, if it is disclosed.
A code or a pack detail did not reconcile. Codes, enrolment and inventory source have to line up.
The fifth is supplier verification failing, which shades into the traceability lane. Amazon's anti-counterfeiting policy sets the requirement, and its invoice requirements govern what sourcing evidence has to look like to be usable at all.
Two neighbouring pages answer questions this one deliberately does not. Where the allegation is about traceability and invoices rather than about the goods being fake, that is an inauthentic notice. Where a rights owner has asserted a mark, that is a trademark complaint.
Reviewers want a verifiable record. Most rejected responses offer confidence instead.
Amazon can act on several other signals and need not disclose a purchase. The absence of one establishes nothing.
Sent without supplier verification, upstream source, quantities, identifiers or product-to-listing mapping.
Packaging photographs offered as proof of authenticity. Appearance is what a good imitation reproduces.
Accusations or admissions sent before the complaint identity and route have been checked.
A supplier, lawyer or complainant saying they will withdraw. Only a retraction actually filed through Amazon's channel counts.
Length and sincerity offered where a verifiable chain was asked for. It reads as an absence of one.
A focused appeal connects your notice with verifiable records. Here is what we review: product identity, supplier records, supply-chain evidence and authorization.
Record the notice, any complaint identifier, the affected listings, the rights owner's identity if one is named, any test-buy information disclosed, and every prior appeal. Then identify which of the five routes produced it, because that decides whether the burden is examination, verification, authorization or retraction.
Product and packaging photographs from every angle, serial, lot, device identifier or transparency codes, model and identifier mapping, and examination of retained or returned units. This is the evidence most often skipped and most often decisive, because the allegation is about objects.
Original invoices covering the relevant dates and quantities, supplier identity and verification, authorization or distribution evidence, and the records that connect the supplier to the brand or manufacturer:
A direct invoice shows a purchase. What is often being tested is what sat above your supplier, and that is a different showing with different documents.
Where a rights owner filed, a retraction can be decisive, and it has to be actually submitted through Amazon's accepted channel for each complaint identifier. An agreement to retract is not the completed event, and building a plan around one that has not been filed is how weeks disappear.
Not every counterfeit case originates that way. Where it did not, there is nobody to retract and the answer is the product and chain evidence. And a withdrawn complaint removes that complaint rather than resolving other issues that may remain open.
If the upstream chain genuinely cannot be established, say so. A file that states its limit and addresses inventory and future sourcing is workable; an invented upstream record is a permanent second problem.
For sellers who already have the Performance Notification. Broader questions: full FAQ library.
Compare the allegation with the authenticity evidence checks and the invoice rejection worksheet.
Your case stays with one team for the evidence review, appeal, submissions and follow-ups.
Include the complaint identifier if there is one, who alleged it, and your sourcing records. Four short steps. Or Shamosh reads every intake.
Or Shamosh · Founder and lead strategist
5,500+ enforcement cases since 2016. Every intake is personally assessed before acceptance.
Send what you have, including prior DIY or agency appeals. We say what is viable in writing before you commit.
Questionnaire
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If Amazon received a counterfeit claim against your listing, start with the questionnaire.
For individual ASIN issues, explore listing reinstatement. For a different notice, browse all suspension types.
