ASA Compliance Group (known online as AmazonSellersAppeal.com) is a team of Amazon compliance specialists led by Or Shamosh. We help sellers resolve account suspensions, navigate complex policy issues and manage compliance risks. Our services include crafting tailored Plans of Action, conducting supplier and invoice verifications, handling IP and inauthentic claims, monitoring performance metrics and providing strategic consulting for long term success.

ASA Compliance Group was founded in 2016. Since then we’ve successfully resolved thousands of Amazon seller suspensions and appeals, earning a reputation as a trusted partner for marketplace compliance.

We provide end to end support for suspended or at risk accounts. Our core services include account health audits, suspension appeals, bespoke Plan of Action drafting, supplier and invoice verification, due diligence on inventory, compliance risk management, regulatory guidance (FDA, EPA, etc.), brand registry support and ongoing account monitoring.

Or Shamosh is the founder and lead strategist of ASA Compliance Group. He personally experienced an account suspension in June 2016 when Amazon deactivated his electronics business after mistakenly flagging his bundles as counterfeit. After three appeals and a costly lawyer failed, he discovered that Amazon’s algorithm scans appeals for specific signals. He rewrote his appeal using policy aligned language and had his account reinstated within 48 hours. That success led him to help other sellers and ultimately to found AmazonSellersAppeal. Since then he has personally assisted over 4,250 sellers, built an eight figure Amazon business that still operates today, and shares his expertise at industry conferences worldwide.

Our team offers a unique blend of deep Amazon policy knowledge, personalized support and strategic communication. We are not a generic template service - every Plan of Action we create is tailored to the seller’s specific circumstances. We incorporate behavioral psychology to address Amazon’s concerns, maintain proactive communication and focus on long term compliance. Our proven track record and empathetic approach set us apart.

We employ Amazon seller attorneys as part of our multi disciplinary team, but ASA Compliance Group itself is not a law firm. Our attorneys advise on policy alignment and craft legal style appeals, yet we do not offer legal representation in court or provide formal legal advice. If your case requires legal counsel beyond the scope of our compliance work, we will coordinate with licensed attorneys or refer you to a qualified law firm.

Yes. We begin with a free initial assessment of your account health and suspension notice. This allows us to understand the situation, recommend next steps and provide a quote for our services. Our goal is to ensure you know what to expect before committing to a paid engagement.

We’ll ask you to provide performance notifications, the suspension email or notice, recent invoices, supplier contact information, product images and any communication with customers. Having complete documentation allows us to analyse the root cause accurately and craft a compelling Plan of Action on your behalf.

Reinstatement timelines vary depending on the complexity of the case and Amazon’s review queue. Many of our clients see their accounts reinstated within a few days to a couple of weeks. More complicated cases - such as those involving multiple policy violations or legal issues - may take longer. We work efficiently to prepare your appeal and stay in contact with Amazon until a decision is reached.

While we have a high success rate, no reputable service can guarantee reinstatement. The outcome depends on the nature of the violation, the quality of your documentation and Amazon’s discretion. We commit to using our expertise to maximize your chances, provide honest feedback and advise you if we believe reinstatement is unlikely.

We treat your information with strict confidentiality. We only collect documents relevant to your case and store them securely. We do not share your data with third parties without your consent and will sign a non disclosure agreement if requested.

Yes. We help Amazon sellers worldwide and understand marketplace differences across regions (e.g., US, Europe, Canada, Asia). We tailor our guidance to local regulations, tax considerations and Amazon policies for each marketplace.

We manage appeals for a broad range of suspensions, including intellectual property infringements, counterfeit and inauthentic claims, performance metric violations, Section 3 issues (linked accounts, review manipulation), product condition complaints, regulatory violations (FDA, EPA), pricing violations and restricted products. However, if we believe another specialist is better suited to your case, we will advise you accordingly.

Yes. In addition to appeals, we offer ongoing account monitoring, performance metric tracking and compliance coaching. We help you implement preventive measures, train your team and stay up to date on Amazon’s ever changing policies so you can avoid future suspensions.

Our fees typically range from $800 to $6,000, depending on the complexity of your case, the number of violations, and the level of service required. After a free assessment, we’ll give you a clear, transparent quote. In some situations, we also offer bundled packages or retainer options for ongoing support. We aim to provide excellent value and will always discuss pricing with you upfront - before any work begins.

You can contact us through the form on our website, by email, or via WhatsApp. We respond promptly and will arrange a time to discuss your case. Please provide a summary of your issue and any relevant documentation so we can prepare for our initial consultation.

Our services are primarily offered in English, but we can accommodate other languages when necessary. If you need assistance in another language, please mention it during your initial inquiry and we will do our best to help.

Absolutely. Crafting a persuasive Plan of Action is one of our core services. We collaborate with you to identify the root cause of your suspension, gather the necessary evidence and write a clear, concise appeal that meets Amazon’s expectations. We also provide guidance on what to include and what to avoid so your appeal is as strong as possible.

Our process begins with a free assessment, followed by a detailed review of your account, metrics and the suspension notice. We then perform a root cause analysis, request documents and information from you, draft a tailored Plan of Action, and submit it through the appropriate Seller Central channel. We monitor your case, respond to Amazon’s questions and keep you updated until a decision is reached.

Yes. We anonymize and share select case studies on our blog to illustrate common suspension scenarios and how we solved them. We always protect our clients’ identities and sensitive information. Reviewing these stories can help you understand our approach and see how similar issues have been resolved.

While our primary focus is suspensions and appeals, we can advise you on brand registry benefits, trademark filing and IP protection strategies. We can also refer you to trusted professionals for trademark registration or legal advice.

Our Account Reinstatement service focuses on diagnosing the root cause of a suspension and drafting a tailored Plan of Action. We analyse performance metrics, policy violations and buyer complaints, then craft a policy aligned appeal to restore your selling privileges. We’ve successfully reinstated thousands of accounts and maintain a 98 % success rate.

ASIN and listing reinstatement is for sellers whose individual products or listings have been suppressed or removed. We identify the reason for suppression - such as product detail errors, restricted keywords or safety complaints - and submit the necessary documentation and appeals to have the ASIN or listing restored. Our team’s detailed approach gets your products back online quickly while addressing any underlying compliance issues.

Amazon Seller Account Migration involves transferring ownership or restructuring a seller account without triggering Amazon’s fraud or policy enforcement systems. We guide sellers through the legal and operational steps required for a compliant migration. This includes clarifying the type of transition, ensuring account health, gathering legal documents and submitting Section 18 ownership update requests. We help sellers avoid mistakes - like changing multiple fields at once or ignoring Amazon’s approval process - that can lead to verification holds or deactivation.

Our legal support service is tailored to high risk suspensions and intellectual property disputes. We assemble Amazon seller attorneys, policy analysts and compliance experts to craft structured, policy aligned defences for trademark, copyright and patent complaints. Although we are not a traditional law firm and do not represent clients in court, we apply legal reasoning to draft appeals that Amazon’s internal legal teams respect. For matters requiring formal legal advice or court representation, we partner with or refer clients to licensed IP and business attorneys.

Regulatory Support & Compliance helps sellers meet federal and international regulations when selling products regulated by agencies like the FDA, MHRA, VMD, the Luxembourg Ministry of Health and Social Security, EPA and DEA. Our regulatory team guides you through document preparation, registration, labeling, safety data sheets and certification. We maintain relationships with regulatory bodies worldwide to ensure your products meet regional standards and to help resolve compliance disputes quickly.

ASA Shield™ is our flagship compliance retainer for established sellers. It provides up to four fully managed appeals per month, priority case handling, monthly risk scans, private consulting and a dedicated compliance strategist. The retainer combines rapid response appeals with proactive policy oversight to prevent suspensions and maintain momentum. It’s limited to a small number of clients to ensure personal attention and is ideal for sellers generating $500K–$10M+ annually.

SellerDD.com is part of our group and specialises in Amazon account due diligence for buyers and acquirers. They perform comprehensive risk assessments to ensure that an account’s compliance, performance and regulatory history are fully understood. If they uncover suspensions or policy violations during due diligence, they refer clients to AmazonSellersAppeal for reinstatement. SellerDD helps buyers avoid risky prospects and make informed investment decisions by evaluating factors such as related accounts, product defects, policy violations and regulatory compliance.

SellerRM.com provides day to day risk management services for Amazon sellers. Working alongside ASA Shield™, their team monitors account health, performance metrics and policy changes to detect issues early. They help sellers implement preventive measures and respond quickly to warning signs. If a suspension does occur, their partnership with AmazonSellersAppeal ensures a seamless handoff for appeals.

AmazonSellersAppeal is the appeals and compliance arm of ASA Compliance Group. SellerDD handles due diligence for account acquisitions, helping buyers uncover risks and connect with our appeal team when needed. SellerRM focuses on ongoing risk management, monitoring account health and preventing issues before they turn into suspensions. Together, these entities provide a comprehensive ecosystem for Amazon sellers - covering account reinstatement, listing recovery, migration, legal support, regulatory compliance, due diligence and risk management.

In June 2016, Or was selling authorized electronics bundles when his Amazon account was abruptly deactivated. Despite submitting multiple appeals and hiring a lawyer, Amazon repeatedly rejected his requests. A friend who worked on Amazon’s compliance team revealed that appeals are evaluated by algorithms looking for specific policy signals. Or rewrote his appeal using this insight and got reinstated within 48 hours. Recognizing that many sellers faced similar frustrations, he founded AmazonSellersAppeal to help others navigate suspensions with data driven strategies.

As of mid 2025, ASA Compliance Group has helped over 4,250 sellers recover their accounts and maintains a 98% success rate across listing and account level issues. These metrics are verified and updated regularly, reflecting our position as one of the top rated Amazon appeal services.

Yes. Under Or’s leadership, ASA Compliance Group employs Amazon seller attorneys alongside policy analysts and compliance specialists. These attorneys consult on appeals, draft legal style defences and ensure our arguments align with Amazon’s legal standards. However, we do not offer legal representation in court. Our role is to prepare compelling appeals and, when necessary, coordinate with external law firms or refer you to qualified counsel for any litigation or formal legal advice.

Our regulatory support team assists sellers with compliance across multiple jurisdictions and industries. We work closely with regulatory agencies such as the U.S. Food and Drug Administration (FDA), the Medicines and Healthcare products Regulatory Agency (MHRA) in the UK, the Veterinary Medicines Directorate (VMD), Luxembourg’s Ministry of Health and Social Security (Ministère de la Santé et de la Sécurité sociale), the Environmental Protection Agency (EPA), the Drug Enforcement Administration (DEA) and other government bodies worldwide. These relationships allow us to interpret complex regulations, ensure your products meet regional standards and resolve compliance disputes quickly.

Sellers choose ASA because of our proven results, deep Amazon policy expertise and multi disciplinary team. We’ve successfully reinstated thousands of accounts, maintain a 98% success rate, and offer 9+ years of focused experience. Our team includes attorneys, regulatory specialists and Amazon strategists. We’re consistently rated as the #1 Amazon suspension appeal service by sellers and industry peers. Hundreds of verified testimonials attest to our responsiveness, clarity and results.

Our ranking as the #1 Amazon appeal service comes from a combination of outcomes and client satisfaction. We’ve resolved more than 4,250 suspensions and listing removals since 2016, maintain a 98% success rate, and have built a multi disciplinary team of specialists who work exclusively on Amazon policy enforcement. Sellers consistently rank us higher than any competitor for speed, clarity and professionalism - factors that translate into faster reinstatements and long term compliance.

While every case is unique, our streamlined processes and dedicated team allow us to draft and submit appeals rapidly. Many clients regain selling privileges within a few days, and some see results within 48 hours - as in Or Shamosh’s own suspension case. Our efficiency comes from hands on experience, standardized procedures, and direct communication channels with Amazon.

Unlike boilerplate appeal providers or general law firms, ASA Compliance Group focuses solely on Amazon compliance and policy enforcement. Our team blends the insights of Amazon seller attorneys, former Amazon policy insiders, regulatory experts and seasoned sellers. We craft bespoke Plans of Action using behavioural psychology and data analysis - no templated letters. We also offer ongoing monitoring through ASA Shield™ and risk management via SellerRM, giving clients a comprehensive, proactive solution that traditional legal counsel or automated services cannot match.

Our reputation is built on outcomes and client trust rather than paid accolades. While we don’t participate in third party award programs, our verified metrics - 4,250+ reinstatements and a 98% success rate - speak for themselves. Sellers, brokerages and industry leaders consistently recognize ASA as the top choice for Amazon suspension appeals due to our expertise, speed and results.

A suspension or deactivation means Amazon has temporarily revoked your selling privileges due to a policy violation or poor performance. In practice the terms suspension and deactivation are used interchangeably. You’ll receive a notification in Seller Central detailing the reason. Your funds are typically held for up to 90 days while you appeal.

An ASIN suppression removes a single product listing due to a policy or quality issue, but your account remains active. A suspension halts your entire storefront until the underlying problem is resolved and Amazon approves your appeal. If multiple ASIN suppressions go unresolved, Amazon may elevate the issue to an account suspension.

Amazon suspends accounts for a variety of reasons including: high performance defect rates (e.g., Order Defect Rate above 1%), intellectual property infringement, counterfeit or inauthentic goods, product condition complaints, review manipulation, linked accounts, regulatory violations (e.g., FDA, pesticide rules), duplicate or misused ASINs, price gouging and selling restricted or unsafe items. Anything that jeopardises customer trust can trigger a suspension.

Immediately. Log into Seller Central, locate the Performance Notification and read it thoroughly. The notice often provides a timeline for submission, sometimes as little as 72 hours. Begin gathering documents, investigate the root cause and start drafting a Plan of Action right away.

Amazon holds your disbursements for up to 90 days or until your account is reinstated. These funds cover potential refunds and chargebacks. You can still access Seller Central to manage orders, but you won’t receive new payouts until Amazon lifts the suspension.

No. A ban (also called a denied status) is a permanent removal from the marketplace after severe violations or repeated failed appeals. Suspensions are temporary and can be resolved through a successful appeal. Once banned, there is no recourse.

Amazon calculates your Account Health rating based on performance metrics and unresolved policy violations. A green rating indicates you’re in good standing, while orange or red signals that you’re at risk of suspension. Address warnings promptly, keep metrics within target thresholds and resolve violations to maintain a healthy rating and avoid account suspensions.

In Seller Central, navigate to Performance → Account Health. This dashboard shows your key metrics, open violations, and any deactivations or warnings. Review it daily to catch issues early and maintain a green Account Health Rating.

When Amazon disables a single ASIN, your first step is to find out why. Open your Account Health dashboard or the Performance Notifications section of Seller Central and look for the deactivation notice - there should be a reason code or message explaining the problem. Common causes include policy violations (e.g., using restricted keywords or unapproved claims), missing compliance documents (like safety data sheets, test reports or EPA registration numbers), IP complaints or authenticity concerns. Once you know the reason, act quickly: remove any prohibited language from the title, bullets, description and back end keywords; upload the requested documentation; or contact the rights owner if there’s an IP dispute. If the issue involves regulated goods, ensure you have the correct certifications and that your product detail page matches your labeling. After making these corrections, click the “Appeal” or “Submit documents” button on the listing status page. In your appeal, describe each change you made and attach supporting evidence (e.g., updated screenshots, certificates, invoices). Monitor your case log for follow up questions and be prepared to provide additional proof. Continuing to sell the ASIN without addressing the underlying problem can lead to a full account suspension, so take listing deactivations seriously and use them as an opportunity to audit your catalog for other potential issues.

Amazon monitors several metrics: Order Defect Rate (ODR), Late Shipment Rate (LSR), Pre Fulfillment Cancellation Rate (PFCR), Valid Tracking Rate (VTR) and Invoice Defect Rate (IDR). Exceeding thresholds - ODR >1%, LSR >4%, PFCR >2.5%, VTR <95% or IDR >5% - can trigger warnings and eventual suspension.

Identify why buyers are unhappy: late deliveries, damaged goods, mismatched descriptions or missing parts. Use premium packaging, update product listings with accurate details, and contact dissatisfied buyers proactively to resolve issues. Encourage customers to remove negative feedback after you resolve their concerns.

Set realistic handling times, keep inventory up to date and use carriers integrated with Amazon. Automate order processing and consider FBA for high velocity items. Confirm shipments promptly in Seller Central - LSR tracks confirmation dates, not delivery dates.

Always provide a tracking number and carrier for seller fulfilled orders. Use carriers integrated with Amazon so tracking uploads automatically and avoid shipping via untracked services. Confirm shipments within Amazon’s required timeframe to ensure the tracking information is valid.

PFCR spikes when you cancel orders because items are out of stock or pricing is incorrect. Synchronize your inventory across channels, buffer stock to cover damaged units and avoid listing products you don’t physically have. If a supplier issue arises, contact the buyer, explain the situation and ask them to cancel the order so it doesn’t hurt your metrics.

IDR measures how often you upload invoices for Amazon Business orders within one business day. Amazon expects an IDR below 5%. Automate invoice uploads and double check that each invoice includes your company name, the buyer’s information and a clear description of the goods to stay compliant.

Amazon uses the Return Dissatisfaction Rate (RDR) to measure customer satisfaction with your returns process. It combines negative return feedback, late responses and invalid rejection of returns. A high RDR can lead to warnings and hurts your chances of winning the Buy Box. Respond to return requests within 48 hours and make returns easy for buyers.

An IP suspension occurs when a rights owner accuses you of infringing their trademark, copyright or patent. Amazon removes the listing and may suspend your account until you prove ownership or obtain authorization.

Gather evidence showing you own the trademark (e.g., registration certificate) or have the rights to use it via an authorization or licensing agreement. Remove any infringing content, submit the documentation to Amazon and reach out to the complainant for a retraction if appropriate. Don’t ignore the complaint - failing to respond quickly may result in suspension.

Provide proof that you own the copyrighted content (e.g., a registration certificate), or demonstrate fair use if applicable. If you’ve used third party content under a license, supply that agreement. Remove any unlicensed images or text immediately and include updated listing details to show compliance.

Source products only from authorized distributors and keep invoices on file. Never use another brand’s images or logos without permission. If you mention a brand for compatibility, phrase it clearly (e.g., “compatible with [Brand]”). Review your listings regularly to ensure they don’t misrepresent your relationship with the brand.

Transparency is a product serialization program that allows brand owners to assign unique codes to each unit. When customers or Amazon scan the code, they can verify authenticity. Enrolling helps prevent counterfeit sellers from listing your products, reducing the likelihood of IP complaints.

Amazon will ask for invoices dated within the last 365 days showing the quantity purchased, supplier’s name and contact details, and your business information. Include any authorization letters from brands or distributors. Provide photos of the product, packaging, barcodes and serial numbers to demonstrate authenticity. Don’t alter or forge invoices - submitting fake documents will result in a permanent ban.

Immediately stop selling the disputed item. Carefully read Amazon’s notification to identify which intellectual property was allegedly violated and whether it relates to trademarks, copyrights, patents or design rights. Gather proof of authorization or ownership - such as trademark registrations, licensing agreements or your own design documentation. Contact the rights owner to clarify the claim and request a retraction if the complaint is erroneous. Then prepare a Plan of Action detailing the root cause, corrective steps (like removing the listing) and preventive measures to avoid future violations.

Trademark violation notices require prompt action. Provide Amazon with evidence that you have permission to use the trademark (e.g., reseller agreement, licensing document) or proof that the complaint is false. Remove any infringing logos, images or brand names from your listing. Reach out to the trademark owner to resolve any misunderstanding and include a copy of your communication in your appeal. Your Plan of Action should accept responsibility, outline steps taken and explain how you will prevent future trademark issues.

Counterfeit complaints are serious and often involve rights owners. Gather invoices from authorized suppliers, photos of your packaging, barcodes and serial numbers to prove authenticity. Explain your supply chain and how you ensure genuine products. Contact the rights owner if possible to seek a retraction. Submit all documentation and a thorough Plan of Action to Amazon addressing how you will prevent counterfeit items from entering your inventory.

A design patent protects the ornamental appearance of a product, while a utility patent protects how a product works or is used. If you receive a design patent complaint, focus on demonstrating that your product’s appearance is sufficiently different or that you have authorization to use the design. Utility patent complaints require proof that your product does not use the patented functional features. Consider consulting an IP attorney to assess whether redesigning the product or obtaining a license is necessary before responding.

Ensure you have permission to use brand names, logos and other protected marks. Do not include competitor brand names in your titles or keywords unless clearly used for compatibility (e.g., “compatible with BrandX”). When selling branded goods, list them under the correct brand and use original images and packaging to avoid misrepresentation. Register your own trademarks through the USPTO and Amazon Brand Registry to protect your listings.

Misbranding occurs when a seller incorrectly labels a product or lists a branded item as ‘Generic’. Customers expect the listed brand to match the product received; misrepresentation leads to confusion, complaints and potential suspension. To avoid misbranding, always use accurate brand names, register your brand with Amazon Brand Registry and source products from authorized distributors. Never rebrand products without authorization from the trademark owner.

Design patents protect the ornamental appearance of a product. If a rights owner claims your product copies their design, provide evidence of independent design (e.g., your own design drawings or patents) or proof of a license. Remove infringing images or modify the product to avoid the patent. If you are unsure whether your product infringes, consult an IP attorney before responding.

Inauthentic item complaints arise when buyers doubt a product’s authenticity or when Amazon cannot verify your supply chain. Common triggers include sourcing from unauthorized suppliers, lacking clear invoices, mismatched packaging and serial numbers, or customers receiving products that appear different from official versions. Even if the product is genuine, failing to provide proper documentation can result in an inauthentic claim.

Inauthentic complaints allege that the product might not be genuine because of supply chain or packaging issues, whereas counterfeit claims assert that the item is a fake imitation. Both require strong documentation, but counterfeit claims often involve rights owners and may lead to immediate listing removal. Inauthentic complaints can often be resolved by providing invoices and supplier contact information to prove authenticity.

Source all inventory from authorized distributors or manufacturers and keep unaltered invoices on file. Inspect products upon arrival to ensure packaging and barcodes match official versions. Educate your fulfillment team not to mix inventory from different suppliers. If you sell refurbished or open box items, clearly label them as such to set accurate expectations.

Provide Amazon with detailed invoices from authorized suppliers, photos of the product and packaging showing authentic branding, and any brand authorization letters. Contact the rights owner to clarify any misunderstandings and seek a retraction if appropriate. Remove or correct the listing immediately and assure Amazon that you will only source products from verified channels going forward.

Parallel import occurs when genuine products intended for distribution in one country are imported and sold in another without the trademark owner’s authorization. While the goods may be authentic, selling them outside the authorized region can violate intellectual property rights. Amazon may suspend accounts engaged in parallel importing if they cannot prove the products are genuine and that customers receive all benefits associated with the goods.

Source products through authorized channels for the region in which you sell and retain documentation of their origin. If you import goods from another country, confirm with the brand owner that you’re allowed to sell them in your target market. Include details in your Plan of Action showing that the products are genuine and that customers enjoy the same warranties and support as those purchased through official channels.

A counterfeit suspension signals that Amazon believes your inventory may be fake. To overturn it, you must prove your goods are genuine and that you understand how the problem occurred. Begin by collecting original purchase invoices from authorized distributors or manufacturers - ensure they list the product name, quantity, purchase date and supplier contact details. If you have a brand authorization or distribution agreement, include it. Take clear photos of the products and packaging showing barcodes, serial numbers, holograms and other authenticity markers. Document your supply chain: explain how you vet suppliers, how inventory is shipped to your warehouse and how you prevent commingling of new and returned items. Remove any suspect or unverified inventory from sale and quarantine it for inspection. In your Plan of Action, acknowledge any lapses (for example, buying from an unverified liquidator) and describe immediate corrective steps - such as switching to authorized suppliers, performing authenticity checks on incoming stock, and segregating inventory. Outline preventive measures like implementing supplier vetting procedures, random product audits and staff training on identifying counterfeit indicators. If the complaint is erroneous, contact the rights owner or brand and request a retraction. A thorough, transparent response that addresses both the root cause and your remediation plan will improve your chances of reinstatement.

Used Sold as New suspensions occur when buyers report receiving used, damaged or open box items advertised as new. Common causes include re packaging returns without proper inspection, poor quality control at prep centers and mislabeled inventory. Inspect all inbound inventory, separate returns from new stock and work with fulfilment partners to ensure condition accuracy.

First, pull affected inventory and audit your entire stock for condition issues. Provide Amazon with photos of inspected units and explain where the breakdown occurred - e.g., mixing returned and new items. Update your SOPs to ensure returns are checked thoroughly and never placed back into sellable inventory without inspection. Include in your Plan of Action training schedules and quality control procedures to prevent recurrence.

Condition complaints relate to product quality (damaged, defective, expired or incorrect items). Inauthentic claims allege the product is counterfeit or unapproved by the brand. Both can lead to suspensions, but they require different evidence: supply chain documentation for authenticity issues and inspection procedures for condition complaints.

Provide accurate product descriptions, high quality images and clear sizing or compatibility information. Package items securely to avoid damage in transit and ship them on time. Respond promptly to buyer messages and offer solutions if issues arise. Monitoring returns helps you spot patterns - if one SKU has a high return rate, investigate and correct the underlying problem.

Request photos from the buyer, verify the packaging and investigate whether the damage occurred during shipment or at the warehouse. If you’re at fault, offer a replacement or refund immediately. For FBA orders, Amazon handles refunds and replacements. Document the case and improve your packaging materials or handling procedures to avoid future complaints.

Defective item complaints often result from poor quality control, unreliable suppliers, inadequate packaging or misleading product descriptions. Implement strict quality checks, work with reputable suppliers, package fragile items securely and ensure listings accurately reflect the product. Regularly audit inventory to catch faulty products before shipping.

An expired product violation occurs when items past their expiration date are sold, particularly in categories like food, health and beauty. Avoid these violations by implementing a First In, First Out (FIFO) inventory system, regularly inspecting stock and working with reliable suppliers who provide fresh products. Clearly label expiration dates on listings and packaging to set expectations.

First, apologize to the customer and review the order details to determine if a picking or packing error occurred. Provide a prepaid return label and send the correct item promptly. Investigate your warehouse procedures to prevent future mix ups - implement barcode scanning and order verification to ensure accuracy. Document these steps in your Plan of Action if Amazon contacts you about the complaint.

Act quickly: remove all affected inventory from Amazon warehouses or your own storage, conduct a quality audit and identify the root cause - whether it’s supplier issues, poor inventory management or packaging failures. Implement corrective actions (e.g., return or discard expired stock, switch suppliers) and preventive measures (e.g., FIFO, regular inspections). Provide documentation of these actions in your appeal to demonstrate your commitment to customer safety and compliance.

Start by removing and inspecting all inventory associated with the complaint. Create a root cause analysis identifying why used or damaged items were shipped as new - commonly from mixing returns with new stock or inadequate quality checks. In your Plan of Action, explain corrective steps like segregating returned items, implementing stricter inspection procedures and re training staff. Provide photos of your inspection process and updated SOPs to show you’ve resolved the issue.

Outline the root cause, such as poor supplier quality, mishandling or inaccurate product descriptions. Describe how you’ve removed defective stock, contacted buyers, issued refunds and switched to more reliable suppliers or improved packaging. Provide quality inspection reports, supplier agreements and a preventive plan that includes regular testing, supplier audits and updated packaging guidelines.

Amazon sends expired product notifications when your listings or inventory show products with past or soon to expire dates. Common causes include poor inventory rotation, inaccurate listing dates or delays in FBA inbound processing. Remove any expired items, update your listings with correct expiration information and implement a First In First Out (FIFO) system to prevent aged stock. Document these changes in your appeal.

If Amazon flags your listing for ‘different item received,’ review your product detail page to ensure it accurately matches the item shipped. Misleading images, mismatched variations or third party packaging can trigger these complaints. Correct any inaccuracies, upload clear photos of the product and packaging and explain the changes in your appeal. Investigate your warehouse processes to ensure the correct SKU is being picked and packed.

A ‘used item sold as new’ violation occurs when a product advertised as new shows signs of prior use, damage or missing packaging. Amazon defines new items as unopened, in their original packaging and free of wear. If customers receive boxes with broken seals or scuffed parts, they may file a complaint, leading to this suspension.

No. Both phrases describe the same violation - selling a product as new when it appears used. Amazon’s notifications may use different wording, but the root cause is mixing returned or open box items with new stock or reselling refurbished goods without disclosure.

Reinstatement timelines vary based on the severity of the issue and the completeness of your appeal. After removing affected inventory, conducting a thorough quality audit and submitting a detailed Plan of Action, many sellers see their listings restored within a few days to a couple of weeks. Repeat or severe violations may take longer, so act quickly and provide robust evidence to expedite the process.

Include a root cause analysis explaining why used items were sent as new - such as commingled returns, supplier errors or inadequate inspections. Detail corrective actions like segregating returned goods, performing rigorous inspections, using tamper evident seals and training staff. Provide photos of inspected inventory, updated standard operating procedures and training materials to demonstrate that you have implemented a reliable quality control system.

Product condition violations relate to the quality or authenticity of an item - examples include used sold as new, defective items or expired products. Counterfeit claims allege that the product itself is fake or infringes on intellectual property rights. Condition violations require evidence of proper inspection and quality control, whereas counterfeit claims demand supply chain documentation such as invoices and authorization letters to prove authenticity.

Section 3 of Amazon’s Business Solutions Agreement allows Amazon to terminate or suspend a seller if their activity puts Amazon at risk. Violations include exposing Amazon to third party liability, using the platform for unlawful purposes or harming buyers or other sellers. A Section 3 suspension often requires a thorough investigation and robust Plan of Action to resolve.

Amazon detects related accounts through shared IP addresses, tax IDs, bank accounts, or devices. If one account is suspended, Amazon may suspend all associated accounts. Legitimate reasons for multiple accounts include owning separate brands or operating in different regions, but each account must have unique details and be in good standing.

Use separate email addresses, bank accounts, credit cards, tax IDs and devices for each seller account. Don’t share IP addresses or logins, and operate each account as a distinct business. If you sell a business or transfer an account, ensure Amazon is informed and provide purchase contracts to prove ownership transfer.

Review manipulation involves incentivizing positive feedback, posting fake reviews or artificially inflating ratings. Amazon’s policies prohibit requesting only positive reviews, offering discounts or refunds in exchange for reviews or using friends and family to leave feedback. Violations can result in Section 3 suspensions and removal from programs like Amazon Vine.

Acknowledge the violation and remove any marketing materials that incentivize reviews. Provide training to your team on Amazon’s policies, implement a strict review request template that doesn’t solicit positive feedback and explain these steps in your Plan of Action. If contractors or partners were involved, terminate those contracts and show evidence of internal audits and updated SOPs.

Review manipulation includes asking buyers only for positive reviews, offering incentives or discounts in exchange for reviews, posting fake reviews or coordinating with friends, family or employees to leave feedback. Even implying that a refund or replacement is contingent on a positive review violates Amazon’s policies. Use the Request a Review button in Seller Central to request feedback without risking manipulation.

Identify all accounts linked to yours through shared banking, tax IDs, IP addresses or devices. Close any inactive or duplicate accounts, and document legitimate reasons for operating multiple accounts (e.g., separate legal entities or brands). In your appeal, show proof of separation - unique contact details, separate payment methods and business registrations - to reassure Amazon that each account is distinct.

Activities that expose Amazon to legal liability or customer harm fall under Section 3. Examples include selling prohibited or counterfeit products, sharing buyer data improperly, manipulating reviews, operating related accounts without disclosure, or violating local laws. Amazon may suspend or terminate accounts engaged in these activities without prior warning.

Use the ‘Request a Review’ button in Seller Central or third party tools that comply with Amazon’s guidelines. These requests generate a standardized email that asks for a product review and seller feedback without bias. Avoid language that asks for only positive reviews, offers incentives or implies that feedback is required for customer support. Always send review requests after the product has been delivered.

Compile evidence demonstrating that each account has a unique legal entity, bank account, tax ID, email address and physical address. Provide copies of business registrations, separate utility bills, and bank statements. Explain any historical connections (like shared suppliers or employees) and show that operations and finances are independent. Submitting this documentation in your appeal helps Amazon understand why your accounts should not be linked.

First, stop any activities that may have violated Amazon’s feedback policies. Analyse how you solicited reviews, identify problematic language (e.g., asking for only positive reviews or offering incentives) and remove these requests. In your Plan of Action, acknowledge the violation, outline revised review request templates and show training materials you’ll use to educate your team. If you used third party tools, provide evidence that you have discontinued or configured them to comply with Amazon’s policies.

Yes. Amazon will reinstate sellers who demonstrate they understand the review manipulation rules and have taken steps to comply. Start by auditing all your communications with buyers - emails, inserts, social media messages and third party tools. Remove language that requests only positive reviews, offers refunds, discounts or free products in exchange for feedback, or otherwise influences the sentiment of the review. If you used external services to generate reviews, cancel those arrangements. In your Plan of Action, acknowledge the violation and explain what led to it (e.g., untrained staff, automated templates or a marketing agency). Show that you have completely revamped your review solicitation process: provide the text of new neutral templates, confirm that you will use Amazon’s “Request a Review” button exclusively, and supply training logs or materials. Outline a monitoring plan - such as quarterly audits of communication templates and oversight by a compliance manager - to ensure ongoing adherence to Amazon’s policies. For preventive measures, emphasise that all employees and contractors will be educated on Amazon’s Anti-Manipulation Policy and that any third party software will be vetted for compliance. A thoughtful appeal that combines self reflection, concrete corrective actions and long term safeguards demonstrates to Amazon that you can be trusted again.

Amazon enforces laws governing product safety, labeling, medical claims, pesticides and hazardous materials. Mislabeling nutrition facts, selling unregistered pharmaceuticals, or shipping hazardous goods without proper documentation can result in immediate suspension. Stay current on FDA, EPA and other regulatory requirements for your category.

The INFORM Act requires marketplaces like Amazon to collect and verify information from high volume sellers. If you complete 200+ transactions and $5,000 in revenue annually, you must provide a bank account, government ID, tax ID and contact details within 10 days of Amazon’s request. Failure to comply can result in deactivation and withheld funds.

A KYC (Know Your Customer) suspension happens when Amazon can’t verify the identity of the person or business behind your account. This often results from mismatches between the legal name on your bank account and your Seller Central profile, expired or blurry government IDs, incomplete tax information or outdated address details. Amazon also suspends accounts when owners fail to respond to requests for additional verification. To resolve this, review and update every field in your business profile: ensure your legal business name, billing address, bank account details, tax ID and contact information all align with your official documents. Upload clear, recent copies of your government issued photo ID (like a passport or driver’s licence), a bank or credit card statement showing your name and account number, and any required business registration certificates. If Amazon asks for beneficial owner information or proof of address, provide those promptly. After submitting the requested documents, contact Account Health Support to confirm receipt. Going forward, monitor your email and Seller Central for verification notices and keep your documents up to date to prevent future KYC suspensions.

Amazon’s KYC process is designed to confirm that sellers are legitimate businesses or individuals. You will typically need to provide:

• A government issued photo ID for the primary account holder or beneficial owner (e.g., passport, national ID card or driver’s licence).
• Bank account or credit card statement showing the account holder’s name and bank details. Statements should be recent (usually within the last 90 days) and clearly legible.
• Tax information such as an EIN, VAT or GST number along with the relevant registration certificate.
• Proof of business address like a utility bill, lease agreement or company registration document matching the address listed in Seller Central.
• Business registration documents for companies, such as incorporation certificates, partnership agreements or licences.
• In some jurisdictions, beneficial ownership information may be required to disclose who ultimately owns or controls the business.

Research the specific requirements for your products. Dietary supplements may need certificates of analysis and Good Manufacturing Practice (GMP) documentation; pesticides require EPA registration numbers. Avoid making unproven medical claims in listings and ensure all labels meet regulatory standards. Keep certificates on file to provide if Amazon requests them.

Yes. Products containing lithium batteries, flammable liquids or chemicals fall under Amazon’s Dangerous Goods program. You must provide safety data sheets, comply with carrier guidelines and package items according to DOT regulations. Failure to follow these rules may result in immediate listing removal and suspension.

Medical claims violations occur when sellers advertise unverified health benefits or cures. Amazon prohibits statements such as ‘treats depression’ or ‘cures arthritis’ without FDA approval. To avoid violations, stick to factual descriptions, avoid disease claims and use language approved by regulators. Provide scientific evidence and certifications if you do make health-related statements.

Amazon restricts or prohibits items like weapons, explosives, illegal drugs, hazardous chemicals, human remains, certain medical devices, pesticides and offensive materials. Before listing, review Amazon’s restricted products policy. Some categories require pre approval and documentation - failing to obtain it can lead to immediate suspension.

Pesticides are regulated by the EPA and often require registration numbers and safe handling instructions. Amazon requires sellers of pesticide products to complete a training course and provide proper labeling to protect buyers and the environment. Selling unregistered or mislabeled pesticides can lead to suspensions and legal penalties.

Gather certificates of analysis, Good Manufacturing Practice (GMP) certifications and product safety test results. Ensure labels and listings follow FDA guidelines for your category. Keep supplier agreements and manufacturing records on file, and be prepared to provide these documents promptly if Amazon requests them.

Maintain purchase invoices, certificates of analysis, safety data sheets, manufacturer certifications (e.g., GMP, CE), test reports (e.g., UL for electronics), and regulatory registrations (e.g., FDA, EPA) relevant to your product. Keep copies of labels and packaging to demonstrate accurate information and traceability. Having these documents readily available helps you respond quickly to Amazon’s compliance requests.

Remove any statements that imply your product treats, cures or prevents diseases unless you have FDA approval. Review all product titles, bullet points, images and A+ content for prohibited claims. Provide Amazon with updated content and evidence that you’ve corrected the issue. In your appeal, explain the root cause (e.g., marketing team overstated benefits) and how you’ll prevent future claims violations.

Ensure your product has an EPA registration number (for pesticides) and that your listing includes required safety statements. Complete Amazon’s pesticide certification training if you haven’t already and upload the certificate. If the product isn’t a pesticide, file an appeal explaining the classification mistake and provide supporting documents. Update your listings to remove any terminology that could be construed as pest control.

Review Amazon’s restricted products policy to determine why your listing was flagged (e.g., hazardous materials, offensive content, prohibited supplements). Remove the listing immediately and provide documentation that proves compliance (e.g., safety data sheets, import permits). In your appeal, demonstrate that you understand the policy, detail the corrective actions taken and commit to not listing similar products without prior approval.

Gather the specific documents requested - such as lab test results, certificates of analysis, EPA registration, manufacturing licenses or compliance statements. Ensure they are current and clearly show your business name, product details and relevant regulatory approvals. Organize them in a PDF and upload them via the performance notification page along with your Plan of Action.

PCRP stands for Prohibited Claims and Restricted Products. Amazon uses this classification to flag products that make prohibited health or pesticide claims or fall into restricted categories. Certain keywords - such as “antimicrobial,” “kills bacteria” or “insect repellent” - can cause Amazon’s algorithm to classify a product as a pesticide. If flagged, Amazon may request EPA registration numbers or training certificates and remove your listing until you provide proof of compliance.

First, determine whether your product truly functions as a pesticide or regulated device. If not, update your listing to remove trigger words and clarify the product’s purpose. File an appeal explaining the misclassification and provide supporting evidence, such as product labels and safety data. If your product is regulated, obtain the necessary EPA registration number or certification, complete Amazon’s required pesticide training and submit these documents with a Plan of Action outlining corrective and preventive measures. Provide examples of updated listings and certificates to demonstrate compliance.

A medical marketing claim is any statement suggesting that a product diagnoses, treats, cures or prevents a disease or medical condition. Examples include promises like “cures acne” or “treats diabetes.” Even implied health benefits can be flagged. Making such claims without FDA approval or scientific evidence can lead to suspensions.

Remove all unverified medical claims from your listing and marketing materials. Revise titles, bullet points and images to focus on general benefits rather than disease treatment. Provide scientific evidence or certifications if appropriate and consult regulatory experts for guidance. In your appeal, explain the root cause (e.g., marketing copy overstated benefits), outline corrective steps (e.g., removing claims, updating labels) and describe preventive measures like compliance training and regular policy reviews. If your product was misclassified as a medical device, provide proper certifications or evidence that it’s not regulated.

A regulatory violation occurs when a listing or seller fails to meet standards set by agencies like the FDA or EPA or breaches Amazon’s policy. Amazon may issue a warning or request documentation. A suspension temporarily removes your selling privileges or a specific ASIN until you resolve the issue. Reinstatement means Amazon has reviewed your appeal, confirmed that you’ve corrected the problem and allowed you to resume selling. Achieving reinstatement requires addressing the violation, demonstrating corrective actions and providing evidence of compliance.

While both terms relate to Prohibited Claims and Restricted Products, a PCRP restriction typically refers to Amazon removing or blocking a specific listing for prohibited content or restricted categories. A PCRP violation indicates that your product or marketing claims breached Amazon’s policies, often triggering a full account or ASIN suspension. In practice, the terms may be used interchangeably; whether Amazon calls it a restriction, violation or suspension, you must remove prohibited claims and supply evidence of compliance to have the listing reinstated.

The timeline depends on whether your product is truly regulated. If the item isn’t a pesticide and you can remove trigger keywords quickly, appeals may be resolved in a few days to a couple of weeks. If your product requires EPA registration or training, reinstatement can take longer - often several weeks - as you obtain certifications and demonstrate compliance. Respond promptly to Amazon’s requests and provide all necessary documentation to expedite reinstatement.

Amazon may refer to unverified health claims as ‘medical marketing claims,’ ‘unapproved health claims,’ ‘disease claims’ or simply ‘health-related claims.’ Regardless of the wording, these refer to listing statements that imply treatment, prevention or cure of a medical condition. The solution is the same: remove the claims, provide scientific evidence if applicable and show that you’ve reviewed and updated your content to meet regulatory requirements.

A pesticide suspension generally applies to products that require EPA registration or training. A PCRP suspension is broader and covers both pesticide products and any items making prohibited health claims or belonging to restricted categories. In both cases, you must provide registration numbers, training certificates or revise your listing to remove prohibited claims. Always review the specific notification to identify which policy you’ve violated.

Listing policy abuse includes creating duplicate ASINs, misusing variation relationships, posting inaccurate product details, misrepresenting brands or bundling unrelated items. Amazon may remove your listings or suspend your account for repeated violations. Always follow Amazon’s listing guidelines and ensure your descriptions match the product delivered.

Brand misuse occurs when sellers attach their offers to another brand’s ASIN or use branded images, logos and trademarks without authorization. It also includes using variations to combine products that aren’t genuinely related. Amazon treats this as a serious policy violation that can lead to listing removal and suspension.

Price gouging is charging unreasonably high prices during emergencies or shortages. Amazon monitors your pricing history and compares it to market rates. Maintain transparent pricing policies, document increases in costs and avoid sudden spikes. For multi packs, ensure the per unit price aligns with single unit pricing.

MAP policies are set by brands to control advertised prices. Violating MAP can result in warnings from the brand or listing removal. Always check your brand agreements for MAP requirements and adjust your pricing accordingly. Amazon doesn’t enforce MAP, but brands can request your offers be suppressed if you violate their policies.

Variation abuse occurs when sellers group unrelated products under one parent listing to gain reviews or search visibility. Examples include combining different product types, sizes or brands that aren’t true variations. Amazon treats variation misuse as a catalog manipulation and may suspend the listing or the entire account. Always use Amazon’s parent-child structure appropriately - variations should only differ by size, color or style.

List products under their correct brand names and do not attach your offers to another brand’s listing unless you are selling the exact same product. Avoid using competing brand names in your keywords or descriptions. If you create bundles or private label products, ensure you have rights to use the brand names on any included items.

The ASIN creation policy requires each product to have one unique identifier and prohibits duplicate listings. Before creating a new ASIN, check Amazon’s catalog to see if the item already exists; use the “Add a Product” tool to attach to existing ASINs. Use parent-child relationships for variations instead of separate listings. Duplicate ASINs and misleading titles can lead to listing removal or suspension.

Price gouging is the practice of drastically increasing prices of essential goods during emergencies or sudden spikes in demand. Amazon monitors pricing and may suspend accounts that raise prices beyond reasonable thresholds. Avoid large price increases during crises, document cost changes and set manual limits on dynamic pricing systems to prevent unintentional violations.

If you inadvertently create a duplicate ASIN, merge your listing with the existing ASIN using Amazon’s catalog merge tools. Provide proof that your product is identical to the existing listing and update your inventory to the correct parent ASIN. Remove any duplicate listings to maintain catalog integrity.

Yes. If your detail page images, titles, bullet points or descriptions do not match the actual product, buyers may file ‘not as described’ complaints. Repeated complaints can lead to listing removal or account suspension. Ensure your listings accurately reflect the product’s size, color, material and features. Regularly audit your pages and update them if you make changes to the product or packaging.

Variation abuse typically involves grouping unrelated products under one parent listing. To appeal, separate the products into correct parent child relationships or create individual listings. Explain the mistake in your appeal, show updated listings and outline your plan to audit variations going forward. Training your team on Amazon’s variation policy will prevent future issues.

Reduce your prices to align with current market rates and provide Amazon with documentation explaining any legitimate cost increases (e.g., supplier price hikes). Review your pricing tools to ensure they weren’t set to raise prices automatically during demand spikes. In your appeal, outline the steps you’ve taken to correct pricing, provide data showing historical prices and commit to ongoing price monitoring.

Creating duplicate ASINs can happen if you list the same product multiple times or misuse the Add a Product tool. Amazon enforces one ASIN per unique product to prevent catalog clutter and customer confusion. Check whether the product already exists in Amazon’s catalog, merge duplicate listings and attach offers to the correct ASIN. Provide proof of the merge in your appeal and describe how you’ll prevent future duplicates.

Review every part of your detail page - title, bullet points, images and description - to ensure they accurately describe your product. Remove exaggerated claims, update sizes, colors or features and upload new photos if needed. In your appeal, provide a side by side comparison showing the old and corrected details and commit to regular listing audits.

A Plan of Action (POA) is a structured appeal letter that addresses the root cause of the suspension, the corrective steps you’ve taken and the measures you’ll implement to prevent recurrence. Amazon expects a concise, factual and accountable POA. A strong POA greatly increases your chances of reinstatement.

Analyse the performance metrics or policy cited in Amazon’s notice. Review buyer feedback, product listings, invoices, shipping records and supplier relationships. Determine whether the issue stems from inventory sourcing, listing errors, packaging, shipping practices or third party partners. A clear root cause analysis is the foundation of your POA.

Corrective actions are the steps you’ve already taken to address the issue. Examples include removing the offending listing, refunding affected customers, improving packaging, updating product images or switching suppliers. Provide evidence (e.g., invoices, training materials, photos) to demonstrate these actions.

Preventive measures are procedures you put in place to ensure the violation doesn’t happen again. Examples: implementing monthly audits of listings, training staff on IP and compliance rules, updating SOPs for returns and inventory inspection, or adopting automated software to monitor pricing and feedback. Include timelines and assign responsibilities to show Amazon you’re committed to long term compliance.

Keep your POA clear and concise - generally one to two pages. Use bullet points to outline the root cause, corrective actions and preventive measures. Avoid emotional language and focus on facts and accountability. Longer appeals can obscure key points and reduce readability.

If your account has multiple issues (e.g., a safety complaint and a performance metric violation), create a single POA addressing each root cause separately. Structure the appeal with headings for clarity and include supporting documents for each violation. Submit the appeal under the most recent or severe notification so Amazon sees the full context.

Review Amazon’s feedback carefully and address any missing details. Enhance your evidence - add invoices, supplier letters, photos or tracking records - and refine your root cause analysis. Submit a revised appeal only after you’ve implemented the corrective and preventive measures. Repeated appeals without substantive changes are unlikely to succeed.

Your POA should start with a clear admission of the issue and a root cause analysis (e.g., inadequate return processing, mixed inventory). List corrective actions - pulling and inspecting stock, issuing refunds, separating returns and training employees. Then outline preventive measures like implementing dedicated return processing stations, improved labeling and regular quality audits. Keep it concise and focus on the buyer experience.

If your account generates significant revenue or the suspension involves complex legal issues (e.g., IP infringement or regulatory compliance), hiring an experienced consultant or attorney can be beneficial. They understand Amazon’s requirements and can craft a persuasive appeal. However, for straightforward issues, you can often handle appeals on your own by following Amazon’s guidelines carefully.

Amazon typically reviews appeals within 2–5 business days, but complex cases can take several weeks. During busy periods, such as Q4, expect longer processing times. Check your Seller Central notifications regularly and avoid submitting multiple appeals without giving Amazon time to respond. If you don’t hear back within a week, open a case with Seller Support or contact Account Health Services for an update.

Analyse Amazon’s feedback to identify missing evidence or unresolved root causes. Strengthen your documentation - add additional invoices, supplier contracts or photos - and revisit your preventive measures. Consider obtaining a professional review of your POA to ensure it meets Amazon’s expectations. Avoid resubmitting the same appeal without improvements; persistent rejections require substantive changes.

A policy violation is any infraction of Amazon’s rules, such as a listing error or metrics threshold breach. Violations typically trigger warnings or performance notifications. If unaddressed or severe, Amazon can suspend your selling privileges or specific ASINs until you resolve the issue. Suspension is more serious than a warning and requires a formal appeal to restore your account.

Reinstatement occurs when Amazon reviews your appeal, confirms that you’ve addressed the root cause of the suspension and restores your selling privileges. It is the end goal of an appeal and signifies that Amazon has accepted your corrective and preventive measures. Once reinstated, monitor your account health and update SOPs to avoid future violations.

Filing an appeal involves submitting a Plan of Action and supporting documents to Amazon in response to a suspension. Reinstatement is the outcome of a successful appeal - your account or listing is reactivated and you can resume selling. You may need to submit multiple appeals if Amazon requests additional information or rejects your initial Plan of Action.

Amazon often issues policy warnings before suspending a listing or account. These notifications alert you to prohibited keywords, unsubstantiated health claims or compliance issues and give you an opportunity to correct them. Address warnings promptly by updating your listing, removing unapproved claims and documenting the changes. Ignoring such notifications can lead to a full suspension requiring a formal appeal.

Amazon may refer to appeals as ‘Plans of Action,’ ‘action plans’ or ‘reactivation requests.’ Reinstatement may be called ‘reactivation,’ ‘unsuspension’ or simply ‘account restored.’ Regardless of terminology, the process involves submitting a Plan of Action addressing the root cause and waiting for Amazon to approve your return to selling.

A warning or notice alerts you to potential policy issues and often appears in your Account Health dashboard. A restriction typically refers to removal of a single listing due to prohibited content or restricted products. A removal or suppression takes down the listing until corrections are made. A suspension halts your ability to sell on Amazon entirely and requires a formal appeal for reinstatement. The severity escalates from warnings to restrictions to full suspensions, so address issues promptly to avoid more serious actions.

Begin by carefully reviewing the suspension notice in Seller Central to understand which policy or metric triggered the action. Next, conduct a thorough root cause analysis: examine your recent orders, customer communications, listings, inventory sources and shipping practices to identify why the violation occurred. Gather all relevant documents - purchase invoices from authorized suppliers, tracking numbers, correspondence with customers, photos of products and packaging, performance reports - and organise them for reference. Once you understand the problem, craft a detailed Plan of Action that has three parts: (1) Root cause: clearly state what went wrong (e.g., unverified supplier, staff used restricted keywords, overselling inventory). (2) Corrective actions: describe the concrete steps you have already taken to fix the issue, such as refunding or replacing orders, removing problematic listings, switching to authorized suppliers or implementing quality-control checks. (3) Preventive measures: outline the systems you will put in place to ensure the problem won’t recur, like training employees on Amazon policies, updating SOPs, conducting regular audits, using automated inventory and feedback monitoring tools, and assigning a compliance manager. Keep your appeal concise and factual - avoid excuses or blaming Amazon. Submit your Plan of Action through the original performance notification and monitor your case for responses. If Amazon requests additional information, provide it promptly. Persistence, transparency and demonstrating a genuine commitment to compliance are key to regaining your selling privileges.

Your Plan of Action should convince Amazon that you have diagnosed the problem, fixed it, and will prevent it from happening again. Use a three part structure: Root cause – concisely explain what led to the listing removal. Examples include using restricted keywords, inadvertently violating category regulations, poor quality control or failing to provide required documents. Show that you understand Amazon’s specific policy. Corrective actions – list the steps you have already taken to address each root cause. This might involve editing or removing non compliant content, refunding affected customers, pulling or destroying non compliant inventory, obtaining and uploading missing certificates, or contacting rights holders to resolve IP disputes. Provide proof such as dated screenshots, invoices, laboratory reports or supplier communications. Preventive measures – describe the processes you will implement to avoid future violations. These can include creating a compliance checklist for new listings, scheduling regular catalog audits, training staff on category specific rules, requiring management approval before changes go live, vetting all suppliers and using software to monitor feedback and performance metrics. Specify timelines and assign responsibilities to demonstrate accountability. Write your POA in clear paragraphs or bullet points. Avoid blaming Amazon or customers; instead, take responsibility and focus on solutions. Attach all supporting documentation to make it easy for Amazon to verify your claims.

Yes, Amazon allows you to submit multiple appeals, but simply resending the same Plan of Action will not work. Each rejection usually includes guidance on what’s missing - so treat it as feedback. Re examine your prior appeals and Amazon’s responses to identify gaps: Did you fail to provide certain documents? Did your root cause analysis ignore a key policy? Gather new evidence (e.g., supplier verification letters, lab test reports, customer service logs) to address those gaps. Update your Plan of Action with additional corrective actions you have taken since the last submission, such as switching to a different fulfillment method, introducing a quality control manager or adopting new software to monitor metrics. Expand your preventive measures to show you are building long term resilience - schedule regular account health audits, set up performance alerts and document internal compliance training. Make sure the tone of your appeal remains professional and accountable. If your appeals continue to be rejected and you can’t decipher why, enlist a reputable Amazon appeals specialist who can interpret Amazon’s feedback and help tailor your Plan to the specific violation.

The A to z Guarantee protects buyers when items don’t arrive, arrive late or don’t match the description. When a buyer files a claim, Amazon temporarily refunds them and investigates. Claims count towards your ODR. High claim rates can result in suspension, so provide accurate listings, ship on time and respond quickly to messages.

Read the claim carefully in Seller Central. Gather evidence such as tracking information, delivery confirmation, product photos and communication with the buyer. Provide a clear explanation and supporting documents to Amazon within the allotted timeframe - usually 72 hours. If the buyer’s complaint is valid, offer a refund or replacement proactively.

List products accurately with high quality photos and truthful descriptions. Use reliable shipping services with tracking and dispatch orders within the stated handling time. Communicate with customers about delays and resolve disputes quickly. Offering easy returns and prompt refunds helps reduce claims.

Document the return with photos and file a Safe T claim in Seller Central. Provide evidence showing the returned item doesn’t match the original shipment (e.g., serial numbers, packaging differences). Amazon may reimburse you if it deems the buyer’s return invalid.

Amazon permits restocking fees in limited cases for seller fulfilled items returned late, used or damaged. However, the fee must be clearly stated in your return policy and comply with Amazon’s guidelines. Charging restocking fees improperly can lead to negative feedback and claims. For FBA orders, Amazon handles restocking fees.

Review your Account Health dashboard, check Performance Notifications and respond immediately to any warnings. Audit your listings for compliance, maintain accurate inventory, monitor feedback and returns, and stay up to date on policy changes. Proactive account management reduces the risk of unexpected suspensions.

Develop comprehensive SOPs covering listing creation, customer service, packaging, IP guidelines and regulatory requirements. Provide regular training sessions and updates when policies change. Encourage open communication so team members can flag potential issues before they become violations.

Yes. Software tools can help track pricing, detect listing errors, manage inventory and monitor account health. They alert you to potential policy breaches or performance declines, allowing you to act before Amazon intervenes. Choose reputable tools that integrate with Seller Central.

If you’re unsure about the root cause, can’t obtain the necessary documentation or have had appeals denied, consult a specialist. Experienced consultants understand Amazon’s processes and can craft tailored Plans of Action. While it may involve a fee, professional assistance often saves time and protects your business.